Application Engagement Across Google Play & App Store

We're data analysts for a company that builds Android and iOS mobile apps. These apps are available to download on Google Play and in the App Store. We only build apps that are free to download, and our main source of revenue consists of in-app ads. The number of users of our apps is critical to our revenue model - the more users who see and engage with the ads, the better. Our goal is to analyze app store data across Google Play & the App Store to provide insights to our developers, and help them understand the type of apps likely to attract more users.

Opening and Exploring the Data

In [1]:
# open both data sets, and save both as lists of lists
opened_file = open('AppleStore.csv')
from csv import reader
read_file = reader(opened_file)
apple_data_all = list(read_file)
apple_data_header = apple_data_all[0] # header row assigned to variable `apple_data_header`
apple_data_apps = apple_data_all[1:] # apps data only, minus the header, assigned to variable `apple_data_apps`

opened_file = open('googleplaystore.csv')
from csv import reader
read_file = reader(opened_file)
google_data_all = list(read_file)
google_data_header = google_data_all[0] # header row assigned to variable `google_data_header`
google_data_apps = google_data_all[1:] # apps data only, minus the header, assigned to variable `google_data_apps`

We'll create an explore_data() function to easily explore both data sets.

In [2]:
def explore_data(dataset, start, end, rows_and_columns=False):
    dataset_slice = dataset[start:end]
    for row in dataset_slice:
        print(row)
        print('\n') # adds a new (empty) line after each row
        
    if rows_and_columns:
        print('Number of rows:', len(dataset))
        print('Number of columns:', len(dataset[0]))

Using the explore_data() function, we'll print the first few rows along with the header of each dataset. Then, we'll find the number of rows and columns per dataset.

In [3]:
print('Apple Header:')
print(apple_data_header)
print('\n')
print('Exploring App Store:')
explore_data(apple_data_apps,0,3,True)

print('\n')

print('Google Header:')
print(google_data_header)
print('\n')
print('Exploring Google Play:')
explore_data(google_data_apps,0,3,True)
Apple Header:
['id', 'track_name', 'size_bytes', 'currency', 'price', 'rating_count_tot', 'rating_count_ver', 'user_rating', 'user_rating_ver', 'ver', 'cont_rating', 'prime_genre', 'sup_devices.num', 'ipadSc_urls.num', 'lang.num', 'vpp_lic']


Exploring App Store:
['284882215', 'Facebook', '389879808', 'USD', '0.0', '2974676', '212', '3.5', '3.5', '95.0', '4+', 'Social Networking', '37', '1', '29', '1']


['389801252', 'Instagram', '113954816', 'USD', '0.0', '2161558', '1289', '4.5', '4.0', '10.23', '12+', 'Photo & Video', '37', '0', '29', '1']


['529479190', 'Clash of Clans', '116476928', 'USD', '0.0', '2130805', '579', '4.5', '4.5', '9.24.12', '9+', 'Games', '38', '5', '18', '1']


Number of rows: 7197
Number of columns: 16


Google Header:
['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver']


Exploring Google Play:
['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', '7-Jan-18', '1.0.0', '4.0.3 and up']


['Coloring book moana', 'ART_AND_DESIGN', '3.9', '967', '14M', '500,000+', 'Free', '0', 'Everyone', 'Art & Design;Pretend Play', '15-Jan-18', '2.0.0', '4.0.3 and up']


['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', '1-Aug-18', '1.2.4', '4.0.3 and up']


Number of rows: 10841
Number of columns: 13

The headers per dataset correspond to a set of numeric and text values. Remember, we only create free to download applications. These are not the only columns, but to name a few.

App Store columns that could help with our analysis:
'price', 'rating_count_tot', 'rating_count_ver', 'user_rating'

Goolge Play columns that could help with our analysis:
'Rating', 'Reviews','Installs', 'Price'

Data Cleaning

Before the analysis we must perform data cleaning. It includes removing or correcting wrong data, identifying and removing duplicate data, and modifying the data for proper analysis.

The Google Play dataset has a dedicated discussion section, and one user reported an two errors for a certain row.

Discussed errors for row 10,472:

  • a shift in the column
  • a missing value in the Rating column

We'll begin by investigating the first claimed error:

  • a shift in the column

First, we'll print header length of Google Play.

In [4]:
print('Google Play header length:')
print(len(google_data_header))
Google Play header length:
13

Using the len() function we know Google Play header length is 13.

Below we'll create an empty dictionary called length_frequency. Inside the dictionary we'll have a key:value pair of 'Correct length': 0 and 'Incorrect length': 0. We'll loop through google_data_apps. If the length of the row is equal to the length of the header, then we'll add 1 to the Correct length key, else add 1 to the Incorrect length key.

In [5]:
length_frequency = {'Correct length': 0, 'Incorrect length': 0}

for row in google_data_apps:
    if len(row) == len(google_data_header):
        length_frequency['Correct length'] += 1
    else:
        length_frequency['Incorrect'] += 1
        
print('Google Play length_frequency:')
print(length_frequency)
print('Google Play # of rows:')
print(len(google_data_apps))
Google Play length_frequency:
{'Correct length': 10841, 'Incorrect length': 0}
Google Play # of rows:
10841

We've printed the length_frequency for Google Play.

Google Play has 10,841 rows (excluding the header) and all of these rows equal the length of the header. Great! This verifies the first error is actually not an error.

The next error from the dicussion:

  • a missing value in the Rating column

Print google_data_header and row 10,472 to evaluate the error in the Rating column.

In [6]:
print(google_data_header)
print('\n')
print(google_data_apps[10472])
['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver']


['Life Made WI-Fi Touchscreen Photo Frame', '1.9', '19', '3.0M', '1,000+', 'Free', '0', 'Everyone', '', '11-Feb-18', '1.0.19', '4.0 and up', '']

Error found! The Rating column value should range from a scale of 0-5. However, as we printed google_data_apps[10472], we've discovered 19 as a value. Since it's confirmed to be an error we must delete this row from the dataset by using del statement.

In [7]:
print('Before deletion:')
print(len(google_data_apps))
del google_data_apps[10472]
print('After deletion:')
print(len(google_data_apps))
Before deletion:
10841
After deletion:
10840

Before deleting the row we confirmed there are 10,841 rows (excluding the header). After using the del statement on google_data_apps[10472] there are now 10,840 as expected.

Removing Duplicate Entries: Part 1

Looking through the discussion section, there is mention of duplicate entries for applications. When analyzing the data we don't want to count certain applications more than once.

Below is an example of Instagram having more than one entry:

In [8]:
for app in google_data_apps:
    name = app[0]
    if name == 'Instagram':
        print(app)
['Instagram', 'SOCIAL', '4.5', '66577313', 'Varies with device', '1,000,000,000+', 'Free', '0', 'Teen', 'Social', '31-Jul-18', 'Varies with device', 'Varies with device']
['Instagram', 'SOCIAL', '4.5', '66577446', 'Varies with device', '1,000,000,000+', 'Free', '0', 'Teen', 'Social', '31-Jul-18', 'Varies with device', 'Varies with device']
['Instagram', 'SOCIAL', '4.5', '66577313', 'Varies with device', '1,000,000,000+', 'Free', '0', 'Teen', 'Social', '31-Jul-18', 'Varies with device', 'Varies with device']
['Instagram', 'SOCIAL', '4.5', '66509917', 'Varies with device', '1,000,000,000+', 'Free', '0', 'Teen', 'Social', '31-Jul-18', 'Varies with device', 'Varies with device']

There are a total of 4 entries for Instagram in the dataset. They may appear to be the same, but the number of reviews varies between each entry.

In [9]:
duplicate_google_apps = []
unique_google_apps = []

for app in google_data_apps:
    name = app[0]
    if name in unique_google_apps:
        duplicate_google_apps.append(name)
    else:
        unique_google_apps.append(name)
        
print('Duplicate entries:' , len(duplicate_google_apps))
print('Examples:' , duplicate_google_apps[:10])
Duplicate entries: 1181
Examples: ['Quick PDF Scanner + OCR FREE', 'Box', 'Google My Business', 'ZOOM Cloud Meetings', 'join.me - Simple Meetings', 'Box', 'Zenefits', 'Google Ads', 'Google My Business', 'Slack']

We've created two empty lists: duplicate_google_apps and unique_google_apps. One will store duplicate entires while the other stores unique app names. Then, we'll iterate over google_data_apps and for each iteration:

  • save the app name to variable name
  • if the name exists in unique_google_apps list, then we append name to duplicate_google_apps list
  • else, append name to unique_google_apps

Printing len(duplicate_google_apps) reveals 1,181 duplicate apps!

The main difference, mentioned earlier, is the number of reviews. The row with the highest number of reviews will be kept, and the duplicate entires will be removed.

To remove the duplicates, we will do the following:

  • Create a dictionary, where each dictionary key is a unique app name and the corresponding dictionary value is the highest number of reviews of that app.
  • Use the information stored in the dictionary and create a new dataset, which will have only one entry per app (and for each app, we'll only select the entry with the highest number of reviews).

Removing Duplicate Entries: Part Two

First, we'll create the dictionary.

In [10]:
reviews_max = {}

for app in google_data_apps:
    name = app[0]
    n_reviews = float(app[3])
    if name in reviews_max and reviews_max[name] < n_reviews:
        reviews_max[name] = n_reviews
    elif name not in reviews_max:
        reviews_max[name] = n_reviews
        
print('Dictionary length:' , len(reviews_max))
Dictionary length: 9659

The dictionary length output is exactly what we expected. In the previous code cell, we identified 1,181 duplicate app entries. The length of our dictionary, of unique apps, should be equal to the difference between the length of the dataset and 1,181.

The dictionary reviews_max will be used to remove duplicate rows. For rows with duplicate entries, we'll keep ones with the highest number of reviews.

  • We start by initializing two empty lists, android_clean and already_added.
  • We loop through the android data set, and for every iteration:
    • We isolate the name of the app and the number of reviews.
    • We add the current row (app) to the android_clean list, and the app name (name) to the already_added list if:
      • The number of reviews of the current app matches the number of reviews of that app as described in the reviews_max dictionary; and
      • The name of the app is not already in the already_added list. We need to add this supplementary condition to account for those cases where the highest number of reviews of a duplicate app is the same for more than one entry (for example, the Box app has three entries, and the number of reviews is the same). If we just check for reviews_max[name] == n_reviews, we'll still end up with duplicate entries for some apps.
In [11]:
android_clean = []
already_added = []

for app in google_data_apps:
    name = app[0]
    n_reviews = float(app[3])
    if n_reviews == reviews_max[name] and name not in already_added:
        android_clean.append(app)
        already_added.append(name)
        
explore_data(android_clean,0,3,True)
['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', '7-Jan-18', '1.0.0', '4.0.3 and up']


['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', '1-Aug-18', '1.2.4', '4.0.3 and up']


['Sketch - Draw & Paint', 'ART_AND_DESIGN', '4.5', '215644', '25M', '50,000,000+', 'Free', '0', 'Teen', 'Art & Design', '8-Jun-18', 'Varies with device', '4.2 and up']


Number of rows: 9659
Number of columns: 13

By exploring the data, we have 9,659 rows just as expected.

Removing Non-English Apps: Part One

Our company uses English for the apps, and we'd like to analyze only the apps that are designed for an English-speaking audience. The Google Play dataset contains apps with names that suggest they are not designed for an English-speaking audience.

English text are all in the range of 0 to 127, according to the ASCII (American Standard Code for Information Interchange) system. Based on this number range, we can build a function that detects whether a character belongs to the set of common English characters or not. If the number is equal to or less than 127, then the character belongs to the set of common English characters.

We'll first write to function we mentioned above, and then test with a few strings.

In [12]:
def english_apps(string):
    for character in string:
        if ord(character) > 127:
            return False
        
    return True
        
testa = 'Instagram'
testb = '爱奇艺PPS -《欢乐颂2》电视剧热播'
testc = 'Docs To Go™ Free Office Suite'
testd = 'Instachat 😜'

print(english_apps(testa))
print(english_apps(testb))
print(english_apps(testc))
print(english_apps(testd))
True
False
False
False

Removing Non-English Apps: Part Two

App names like Docs To Go™ Free Office Suite and Instachat 😜 are not correctly detected from the function above. This is because emojis and characters like fall outside the ASCII range and have corresponding numbers over 127. If we went ahead with the current function, we'll lose useful data. To mitigate the impact of data loss, we'll only remove an app if its name has more than three characters with corresponding numbers falling outside the ASCII range. Not perfect, but effective!

Let us edit the function with the new criteria.

In [13]:
def english_apps(string):
    non_ascii = 0
    
    for character in string:
        if ord(character) > 127:
            non_ascii +=1
            
    if non_ascii > 3:
        return False
    else:
        return True

testa = 'Instagram'
testb = '爱奇艺PPS -《欢乐颂2》电视剧热播'
testc = 'Docs To Go™ Free Office Suite'
testd = 'Instachat 😜'

print(english_apps(testa))
print(english_apps(testb))
print(english_apps(testc))
print(english_apps(testd))
True
False
True
True

App names like Docs To Go™ Free Office Suite and Instachat 😜 are now correctly identified as English apps.

Now, we'll use the new function to filter out non-English apps from both datasets. Loop through each dataset. If an app name is identified as English, append the whole row to a separate list.

In [14]:
android_English_apps = []
iOS_English_apps = []

for app in android_clean:
    name = app[0]
    if english_apps(name):
        android_English_apps.append(app)
        
for app in apple_data_apps:
    name = app[1]
    if english_apps(name):
        iOS_English_apps.append(app)
        
explore_data(android_English_apps,0,3,True)
print('\n')
explore_data(iOS_English_apps,0,3,True)
['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', '7-Jan-18', '1.0.0', '4.0.3 and up']


['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', '1-Aug-18', '1.2.4', '4.0.3 and up']


['Sketch - Draw & Paint', 'ART_AND_DESIGN', '4.5', '215644', '25M', '50,000,000+', 'Free', '0', 'Teen', 'Art & Design', '8-Jun-18', 'Varies with device', '4.2 and up']


Number of rows: 9614
Number of columns: 13


['284882215', 'Facebook', '389879808', 'USD', '0.0', '2974676', '212', '3.5', '3.5', '95.0', '4+', 'Social Networking', '37', '1', '29', '1']


['389801252', 'Instagram', '113954816', 'USD', '0.0', '2161558', '1289', '4.5', '4.0', '10.23', '12+', 'Photo & Video', '37', '0', '29', '1']


['529479190', 'Clash of Clans', '116476928', 'USD', '0.0', '2130805', '579', '4.5', '4.5', '9.24.12', '9+', 'Games', '38', '5', '18', '1']


Number of rows: 6183
Number of columns: 16

Isolating the Free Apps:

As we mentioned in the introduction, we only build apps that are free to download and install, and our main source of revenue consists of in-app ads. Our datasets contain both free and non-free apps; we'll need to isolate only the free apps for our analysis.

Isolating the free apps will be our last step in the data cleaning process.

  1. Loop through each dataset to isolate the free apps in separate lists.
    • Make sure you identify the columns describing the app price correctly.
    • Prices come up as strings ('0', $0.99, $2.99, etc.), so make sure you're not checking an integer or a float in your conditional statements.
  2. After you isolate the free apps, check the length of each dataset to see how many apps you have remaining.
In [15]:
google_free_apps = []
ios_free_apps = []

for app in android_English_apps:
    price = app[7]
    if price == '0' or price == '0.0':
        google_free_apps.append(app)
        
for app in iOS_English_apps:
    price = app[4]
    if price == '0' or price == '0.0':
        ios_free_apps.append(app)
In [16]:
print(explore_data(google_free_apps,0,3,True))
print('\n')
print(explore_data(ios_free_apps,0,3,True))
['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', '7-Jan-18', '1.0.0', '4.0.3 and up']


['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', '1-Aug-18', '1.2.4', '4.0.3 and up']


['Sketch - Draw & Paint', 'ART_AND_DESIGN', '4.5', '215644', '25M', '50,000,000+', 'Free', '0', 'Teen', 'Art & Design', '8-Jun-18', 'Varies with device', '4.2 and up']


Number of rows: 8864
Number of columns: 13
None


['284882215', 'Facebook', '389879808', 'USD', '0.0', '2974676', '212', '3.5', '3.5', '95.0', '4+', 'Social Networking', '37', '1', '29', '1']


['389801252', 'Instagram', '113954816', 'USD', '0.0', '2161558', '1289', '4.5', '4.0', '10.23', '12+', 'Photo & Video', '37', '0', '29', '1']


['529479190', 'Clash of Clans', '116476928', 'USD', '0.0', '2130805', '579', '4.5', '4.5', '9.24.12', '9+', 'Games', '38', '5', '18', '1']


Number of rows: 3222
Number of columns: 16
None

Most Common Apps by Genre: Part One

To minimize risks and overhead, our validation strategy for an app idea has three steps:

  1. Build a minimal Android version of the app, and add it to Google Play.
  2. If the app has a good response from users, we develop it further.
  3. If the app is profitable after six months, we build an iOS version of the app and add it to the App Store.

Our end goal is to add the app on both Google Play and the App Store, we need to find app profiles that are successful in both markets. For instance, a profile that works well for both markets might be a productivity app that makes use of gamification.

Let's begin the analysis by getting a sense of the most common genres for each market. For this, we'll build a frequency table for the prime_genre column of the App Store data set, and the Genres and Category columns of the Google Play data set.

Most Common Apps by Genre: Part Two

We'll build two functions we can use to analyze the frequency tables:

  • One function to generate frequency tables that show percentages
  • Another function that we can use to display the percentages in a descending order
In [17]:
def freq_table(dataset,index):
    table = {}
    total = 0
    
    for row in dataset:
        total += 1
        num = row[index]
        if num in table:
            table[num] += 1
        else:
            table[num] = 1
    
    table_percentage = {}
    for key in table:
        percentage = (table[key] / total) * 100
        table_percentage[key] = percentage
    
    return table_percentage

def display_table(dataset, index):
    table = freq_table(dataset, index)
    table_display = []
    for key in table:
        key_val_as_tuple = (table[key], key)
        table_display.append(key_val_as_tuple)
        
    table_sorted = sorted(table_display, reverse = True)
    for entry in table_sorted:
        print(entry[1], ':', entry[0])

Most Common Apps by Genre: Part Three

We'll start by analyzing the frequency table for the prime_genre column of the App Store dataset.

In [18]:
display_table(ios_free_apps,-5)
Games : 58.16263190564867
Entertainment : 7.883302296710118
Photo & Video : 4.9658597144630665
Education : 3.662321539416512
Social Networking : 3.2898820608317814
Shopping : 2.60707635009311
Utilities : 2.5139664804469275
Sports : 2.1415270018621975
Music : 2.0484171322160147
Health & Fitness : 2.0173805090006205
Productivity : 1.7380509000620732
Lifestyle : 1.5828677839851024
News : 1.3345747982619491
Travel : 1.2414649286157666
Finance : 1.1173184357541899
Weather : 0.8690254500310366
Food & Drink : 0.8069522036002483
Reference : 0.5586592178770949
Business : 0.5276225946617008
Book : 0.4345127250155183
Navigation : 0.186219739292365
Medical : 0.186219739292365
Catalogs : 0.12414649286157665

The most common genre is Games (58%) by a wide margin. The second most common is Entertainment (8%). Based on the top 5 results, most of the apps designed are for entertainment purposes. Practical purposes apps (education, shopping, utilities, productiy and lifestyle) lag behind enterainment.

While this dataset for free English apps implies entertainment purpose apps are most common, it doesn't tell the story about number of users and demand. This is a significant distinction for our decision-making process.

Onto the Google Play Store Category analysis!

In [19]:
display_table(google_free_apps,1) #Category column
FAMILY : 18.907942238267147
GAME : 9.724729241877256
TOOLS : 8.461191335740072
BUSINESS : 4.591606498194946
LIFESTYLE : 3.9034296028880866
PRODUCTIVITY : 3.892148014440433
FINANCE : 3.7003610108303246
MEDICAL : 3.531137184115524
SPORTS : 3.395758122743682
PERSONALIZATION : 3.3167870036101084
COMMUNICATION : 3.2378158844765346
HEALTH_AND_FITNESS : 3.0798736462093865
PHOTOGRAPHY : 2.944494584837545
NEWS_AND_MAGAZINES : 2.7978339350180503
SOCIAL : 2.6624548736462095
TRAVEL_AND_LOCAL : 2.33528880866426
SHOPPING : 2.2450361010830324
BOOKS_AND_REFERENCE : 2.1435018050541514
DATING : 1.861462093862816
VIDEO_PLAYERS : 1.7937725631768955
MAPS_AND_NAVIGATION : 1.3989169675090252
FOOD_AND_DRINK : 1.2409747292418771
EDUCATION : 1.1620036101083033
ENTERTAINMENT : 0.9589350180505415
LIBRARIES_AND_DEMO : 0.9363718411552346
AUTO_AND_VEHICLES : 0.9250902527075812
HOUSE_AND_HOME : 0.8235559566787004
WEATHER : 0.8009927797833934
EVENTS : 0.7107400722021661
PARENTING : 0.6543321299638989
ART_AND_DESIGN : 0.6430505415162455
COMICS : 0.6204873646209386
BEAUTY : 0.5979241877256317

The free English apps in Google Play Store differ in comparison to the App Store. Here we have FAMILY (19%) at the top of the list. However, GAME (9.72%) is a close second. Based on the Category column, pracitcal purpose apps such as TOOLS, BUSINES, LIFESTYLE, & PRODUCTIVITY account for (21%). Stark contrast results we saw in the App Store above.

Again, it may appear picking an app within practical purposes may seem like a clear choice, but we're analyzing the most common apps by genre and not user count and demand.

In [20]:
display_table(google_free_apps,-4) #Genres column
Tools : 8.449909747292418
Entertainment : 6.069494584837545
Education : 5.347472924187725
Business : 4.591606498194946
Productivity : 3.892148014440433
Lifestyle : 3.892148014440433
Finance : 3.7003610108303246
Medical : 3.531137184115524
Sports : 3.463447653429603
Personalization : 3.3167870036101084
Communication : 3.2378158844765346
Action : 3.1024368231046933
Health & Fitness : 3.0798736462093865
Photography : 2.944494584837545
News & Magazines : 2.7978339350180503
Social : 2.6624548736462095
Travel & Local : 2.3240072202166067
Shopping : 2.2450361010830324
Books & Reference : 2.1435018050541514
Simulation : 2.0419675090252705
Dating : 1.861462093862816
Arcade : 1.8501805054151623
Video Players & Editors : 1.7712093862815883
Casual : 1.7599277978339352
Maps & Navigation : 1.3989169675090252
Food & Drink : 1.2409747292418771
Puzzle : 1.128158844765343
Racing : 0.9927797833935018
Role Playing : 0.9363718411552346
Libraries & Demo : 0.9363718411552346
Auto & Vehicles : 0.9250902527075812
Strategy : 0.9138086642599278
House & Home : 0.8235559566787004
Weather : 0.8009927797833934
Events : 0.7107400722021661
Adventure : 0.6768953068592057
Comics : 0.6092057761732852
Beauty : 0.5979241877256317
Art & Design : 0.5979241877256317
Parenting : 0.4963898916967509
Card : 0.45126353790613716
Casino : 0.42870036101083037
Trivia : 0.41741877256317694
Educational;Education : 0.39485559566787
Board : 0.3835740072202166
Educational : 0.3722924187725632
Education;Education : 0.33844765342960287
Word : 0.2594765342960289
Casual;Pretend Play : 0.236913357400722
Music : 0.2030685920577617
Racing;Action & Adventure : 0.16922382671480143
Puzzle;Brain Games : 0.16922382671480143
Entertainment;Music & Video : 0.16922382671480143
Casual;Brain Games : 0.13537906137184114
Casual;Action & Adventure : 0.13537906137184114
Arcade;Action & Adventure : 0.12409747292418773
Action;Action & Adventure : 0.10153429602888085
Educational;Pretend Play : 0.09025270758122744
Simulation;Action & Adventure : 0.078971119133574
Parenting;Education : 0.078971119133574
Entertainment;Brain Games : 0.078971119133574
Board;Brain Games : 0.078971119133574
Parenting;Music & Video : 0.06768953068592057
Educational;Brain Games : 0.06768953068592057
Casual;Creativity : 0.06768953068592057
Art & Design;Creativity : 0.06768953068592057
Education;Pretend Play : 0.056407942238267145
Role Playing;Pretend Play : 0.04512635379061372
Education;Creativity : 0.04512635379061372
Role Playing;Action & Adventure : 0.033844765342960284
Puzzle;Action & Adventure : 0.033844765342960284
Entertainment;Creativity : 0.033844765342960284
Entertainment;Action & Adventure : 0.033844765342960284
Educational;Creativity : 0.033844765342960284
Educational;Action & Adventure : 0.033844765342960284
Education;Music & Video : 0.033844765342960284
Education;Brain Games : 0.033844765342960284
Education;Action & Adventure : 0.033844765342960284
Adventure;Action & Adventure : 0.033844765342960284
Video Players & Editors;Music & Video : 0.02256317689530686
Sports;Action & Adventure : 0.02256317689530686
Simulation;Pretend Play : 0.02256317689530686
Puzzle;Creativity : 0.02256317689530686
Music;Music & Video : 0.02256317689530686
Entertainment;Pretend Play : 0.02256317689530686
Casual;Education : 0.02256317689530686
Board;Action & Adventure : 0.02256317689530686
Video Players & Editors;Creativity : 0.01128158844765343
Trivia;Education : 0.01128158844765343
Travel & Local;Action & Adventure : 0.01128158844765343
Tools;Education : 0.01128158844765343
Strategy;Education : 0.01128158844765343
Strategy;Creativity : 0.01128158844765343
Strategy;Action & Adventure : 0.01128158844765343
Simulation;Education : 0.01128158844765343
Role Playing;Brain Games : 0.01128158844765343
Racing;Pretend Play : 0.01128158844765343
Puzzle;Education : 0.01128158844765343
Parenting;Brain Games : 0.01128158844765343
Music & Audio;Music & Video : 0.01128158844765343
Lifestyle;Pretend Play : 0.01128158844765343
Lifestyle;Education : 0.01128158844765343
Health & Fitness;Education : 0.01128158844765343
Health & Fitness;Action & Adventure : 0.01128158844765343
Entertainment;Education : 0.01128158844765343
Communication;Creativity : 0.01128158844765343
Comics;Creativity : 0.01128158844765343
Casual;Music & Video : 0.01128158844765343
Card;Action & Adventure : 0.01128158844765343
Books & Reference;Education : 0.01128158844765343
Art & Design;Pretend Play : 0.01128158844765343
Art & Design;Action & Adventure : 0.01128158844765343
Arcade;Pretend Play : 0.01128158844765343
Adventure;Education : 0.01128158844765343

There is not much of a difference between Genres and Category when analyzing both columns. It does appear Genres contains an area of combinations for types of apps. I believe Category offers a clearer starting point when choosing the type of application we'd like to create.

The App Store mainly contains free English apps that are under games. The Google Play Store, while evenly distributed compared to App Store, contains apps for a practical purpose.

Next, we'll dive into apps with the most users.

We're going to examine the kind of apps with the most users. One method is to calculate the average number of downloads for each app genre, which is missing from the App Store data set. However, rating_count_tot provides us the total number of user ratings.

Let's start with calculating the average number of user ratings per app genre on the App Store. To do that, we'll need to do the following:

  • Isolate the apps of each genre
  • Add up the user ratings for the apps of that genre
  • Divide the sum by the number of apps belonging to that genre (not by the total number of apps)
In [21]:
pop_genre_ios = freq_table(ios_free_apps,11) #the index could also be -5 instead of 11

for genre in pop_genre_ios:
    total = 0
    len_genre = 0
    for app in ios_free_apps:
        genre_app = app[11]
        if genre_app == genre:
            n_user_ratings = float(app[5])
            total += n_user_ratings
            len_genre += 1
    avg_n_user_ratings = total / len_genre
    print(genre, ':', avg_n_user_ratings)
Social Networking : 71548.34905660378
Photo & Video : 28441.54375
Games : 22788.6696905016
Music : 57326.530303030304
Reference : 74942.11111111111
Health & Fitness : 23298.015384615384
Weather : 52279.892857142855
Utilities : 18684.456790123455
Travel : 28243.8
Shopping : 26919.690476190477
News : 21248.023255813954
Navigation : 86090.33333333333
Lifestyle : 16485.764705882353
Entertainment : 14029.830708661417
Food & Drink : 33333.92307692308
Sports : 23008.898550724636
Book : 39758.5
Finance : 31467.944444444445
Education : 7003.983050847458
Productivity : 21028.410714285714
Business : 7491.117647058823
Catalogs : 4004.0
Medical : 612.0

It's interesting to see Games dominate the platform, but paled in comparison to other genres in terms of user rating. The averages for genres such as Social Networking (71548 avg) and Music (57326 avg) are not surprising. However, genres such as Reference (74942 avg) and Navigation (86090 avg) have the highest averages. We should probably examine those two genres even further before jumping to conclusions.

In [22]:
for app in ios_free_apps:
    if app[11] == 'Reference':
        print(app[1], ':', app[5])
Bible : 985920
Dictionary.com Dictionary & Thesaurus : 200047
Dictionary.com Dictionary & Thesaurus for iPad : 54175
Google Translate : 26786
Muslim Pro: Ramadan 2017 Prayer Times, Azan, Quran : 18418
New Furniture Mods - Pocket Wiki & Game Tools for Minecraft PC Edition : 17588
Merriam-Webster Dictionary : 16849
Night Sky : 12122
City Maps for Minecraft PE - The Best Maps for Minecraft Pocket Edition (MCPE) : 8535
LUCKY BLOCK MOD ™ for Minecraft PC Edition - The Best Pocket Wiki & Mods Installer Tools : 4693
GUNS MODS for Minecraft PC Edition - Mods Tools : 1497
Guides for Pokémon GO - Pokemon GO News and Cheats : 826
WWDC : 762
Horror Maps for Minecraft PE - Download The Scariest Maps for Minecraft Pocket Edition (MCPE) Free : 718
VPN Express : 14
Real Bike Traffic Rider Virtual Reality Glasses : 8
教えて!goo : 0
Jishokun-Japanese English Dictionary & Translator : 0

We gained a clearer picture when diving deeper in the Reference genre. Religious, dicitionary, and translation apps dominate this genre. It's fair to say this is not our app profile.

In [23]:
for app in ios_free_apps:
    if app[11] == 'Navigation':
        print(app[1], ':', app[5])
Waze - GPS Navigation, Maps & Real-time Traffic : 345046
Google Maps - Navigation & Transit : 154911
Geocaching® : 12811
CoPilot GPS – Car Navigation & Offline Maps : 3582
ImmobilienScout24: Real Estate Search in Germany : 187
Railway Route Search : 5

It's challenging to compete with established navigation apps such as Google Maps and Waze.

In [24]:
for app in ios_free_apps:
    if app[11] == 'Games':
        print(app[1], ':', app[5])
Clash of Clans : 2130805
Temple Run : 1724546
Candy Crush Saga : 961794
Angry Birds : 824451
Subway Surfers : 706110
Solitaire : 679055
CSR Racing : 677247
Crossy Road - Endless Arcade Hopper : 669079
Injustice: Gods Among Us : 612532
Hay Day : 567344
PAC-MAN : 508808
DragonVale : 503230
Head Soccer : 481564
Despicable Me: Minion Rush : 464312
The Sims™ FreePlay : 446880
Sonic Dash : 418033
8 Ball Pool™ : 416736
Tiny Tower - Free City Building : 414803
Jetpack Joyride : 405647
Bike Race - Top Motorcycle Racing Games : 405007
Kim Kardashian: Hollywood : 397730
Trivia Crack : 393469
WordBrain : 391401
Sniper 3D Assassin: Shoot to Kill Gun Game : 386521
Flow Free : 373857
Geometry Dash Lite : 370370
▻Sudoku : 359832
Fruit Ninja® : 327025
Pixel Gun 3D : 301182
Temple Run 2 : 295211
My Horse : 293857
Word Cookies! : 287095
Dragon City Mobile : 277268
The Simpsons™: Tapped Out : 274501
Plants vs. Zombies™ 2 : 267394
Clash Royale : 266921
Pokémon GO : 257627
CSR Racing 2 : 257100
Star Wars™: Commander : 253448
Boom Beach : 241929
MARVEL Contest of Champions : 233599
MADDEN NFL Mobile : 230289
Bejeweled Blitz : 221002
Can You Escape : 218024
Fallout Shelter : 199396
SimCity BuildIt : 198338
Real Basketball : 198050
Asphalt 8: Airborne : 188568
Magic Jigsaw Puzzles : 187666
Farm Heroes Saga : 187579
Beer Pong Game : 187315
Glow Hockey 2 FREE : 186653
Pictoword: Fun 2 Pics Guess What's the Word Trivia : 186089
ROBLOX : 183621
Bejeweled Classic : 183259
Daily Celebrity Crossword : 181384
AdVenture Capitalist : 181359
Blackjack by MobilityWare : 180087
Call of Duty®: Heroes : 179416
Deer Hunter Classic : 179111
Agar.io : 176514
Piano Tiles (Don't Tap The White Tile) : 172686
Angry Birds Rio : 170843
The Secret Society® - Hidden Mystery : 168674
Real Racing 3 : 164483
Highway Rider : 164377
Words with Friends – Best Word Game : 160668
Bowmasters - Top Multiplayer Bowman Archery Game : 159323
aa : 158845
2048 : 157882
Episode - Choose Your Story : 155903
Dumb Ways to Die : 151559
Jurassic World™: The Game : 149138
Color Switch : 145043
Iron Force : 141634
Racing Penguin Free - Top Flying and Diving Game : 141224
Two Dots : 139486
Jigsaw Puzzle : 138726
Summoners War : 137122
Sniper Shooter: Gun Shooting Games : 134080
Candy Crush Soda Saga : 133394
My Singing Monsters : 130519
Spider Solitaire Free by MobilityWare : 128739
Smash Hit : 126233
▻Solitaire : 124618
My Talking Tom : 123859
Clumsy Ninja : 123032
Tetris® Blitz : 122868
Star Wars™: Galaxy of Heroes : 122260
Bubble Mania™ : 122081
Geometry Dash Meltdown : 117470
Beat the Boss 2 : 117338
Village Life: Love, Marriage and Babies : 116620
MORTAL KOMBAT X : 114475
Sky Burger - Build & Match Food Free : 114096
Big Fish Casino – Best Vegas Slot Machines & Games : 113959
Monster Legends RPG - War, Fight & Heroes Game : 111579
Fairway Solitaire Blast : 110062
Angry Birds 2 : 109104
Hill Climb Racing : 108183
Game of War - Fire Age : 107916
slither.io : 107817
Cooking Fever : 107797
Angry Birds Transformers : 106434
⋆Solitaire : 106398
ZigZag : 104502
Family Guy: The Quest for Stuff : 104060
DoubleDown Casino & Slots  – Vegas Slot Machines! : 101599
MLB.com Home Run Derby 17 : 100035
Shadow Fight 2 : 99206
War Robots : 97122
Angry Birds Space : 95892
PewDiePie's Tuber Simulator : 90851
Angry Birds HD : 89110
Super Mario Run : 87958
Tap Titans : 87898
Score! Hero : 85395
Angry Birds Epic RPG : 84680
Hungry Shark Evolution : 83784
Candy Blast Mania : 81648
Godus : 81311
Township : 80801
4 Pics 1 Word : 80308
Blackbox - think outside the box : 80058
Egg, Inc. : 79074
DEAD TRIGGER : 78918
Block Craft 3D: Building Simulator Game For Free : 78412
Daddy Long Legs : 76622
Nyan Cat: Lost In Space : 76392
Toy Blast : 75822
Angry Birds Go! : 75793
Angry Birds Seasons HD : 75714
Covet Fashion - The Game for Dresses & Shopping : 75034
QuizUp™ : 72989
Bejeweled Classic HD : 70926
Angry Birds Rio HD : 70122
Trigger Fist : 69624
Slots - Pharaoh's Way : 69610
Stack : 69368
UNO ™ & Friends : 68911
Bloons TD Battles : 67861
Dream League Soccer 2017 : 66004
Solitaire· : 66002
Ace Fishing: Wild Catch : 65831
MY LITTLE PONY: Magic Princess Quests : 65201
LINE: Disney Tsum Tsum : 65155
MARVEL Spider-Man Unlimited : 64586
Criminal Case : 63291
WordBubbles! : 62061
Happy Wheels : 60601
Cascade: Fun Spin and Match Puzzle Game : 60488
Flight Pilot Simulator 3D: Flying Game For Free : 60360
Bowling King : 60271
Gummy Drop! – A Match 3 Puzzle Game : 59158
Viva™ Slots Las Vegas Classic Casino Games : 58738
Logos Quiz -Guess the most famous brands, new fun! : 58640
Bingo!™ : 56852
WordWhizzle : 56054
My Boo - Virtual Pet with Mini Games for Kids : 55783
Racing Rivals : 55548
Piano Tiles 2™(Don't Tap The White Tile 2) : 55077
Kendall and Kylie : 55011
My Talking Angela : 54549
1010! : 53496
NYTimes Crossword - Daily Word Puzzle Game : 53465
Evil Apples: A Filthy Adult Card & Party Game : 53415
WGT Golf Game by Topgolf : 53285
Smashy Road: Wanted : 53162
Cookie Jam : 52831
Frozen Free Fall : 50593
WordWhizzle Search : 49635
Jelly Jump : 48694
Close Up Pics Quiz - Guess the Word Trivia Games : 48032
Castle Clash: Brave Squads : 47963
Mahjong Journey® : 47949
Alice in the Mirrors of Albion: Hidden object game : 47382
Super Stickman Golf 2 : 46859
Gangstar Vegas : 46705
Seekers Notes: Hidden Mystery : 46384
Tricky Test 2™: Genius Brain? : 45578
Modern Combat 5 : The Multiplayer eSports Shooter : 45270
Gardenscapes - New Acres : 45227
Wooden Block Puzzle - Wood jigsaw fit 1010 matrix : 44237
CSR Classics : 43770
Soccer Stars™ : 43216
Flippy Bottle Extreme! - Marker Flip Tricky 2K16 : 42435
Hangman. : 42316
Billionaire – Business Capitalist Tycoon! : 42058
World of Tanks Blitz : 41729
Pearl's Peril - Hidden Object Adventures : 41428
Real Steel World Robot Boxing : 41277
Blitz Brigade: Multiplayer FPS shooter online! : 41266
Panda Pop : 41214
The Sandbox - Building & Crafting a Pixel World! : 41108
Disney Emoji Blitz : 41036
NBA LIVE Mobile Basketball : 40619
YAHTZEE® With Buddies: The Classic Dice Game : 40446
Jigsaw Puzzle Collection HD : 40227
Angry Birds Space HD : 39502
Fishdom : 39217
Disney Crossy Road : 38571
Zombie Frontier 3 – Top Zombie Shooting Game : 38159
Lep's World Free - platformer games : 38075
Best Fiends : 37584
Hidden City®: Mystery of Shadows : 37304
Unison League : 36414
Gin Rummy Plus - Multiplayer Online Card Game : 36355
Angry Birds POP! - Bubble Shooter : 35711
Timberman : 35587
Yu-Gi-Oh! Duel Links : 35570
Fishing Kings Free+ : 35058
Need for Speed™ No Limits : 34998
Hearthstone : 34694
Angry Birds Star Wars : 34138
Dragon Mania Legends: Dragon Breeding Game : 34039
Hill Climb Racing 2 : 33854
Cooking Dash™ : 33808
Angry Birds Star Wars II : 33724
Choices: Stories You Play : 33698
Egg! : 33407
Mr Jump : 33282
Jenga : 32527
Into the Dead : 32492
Candy Crush Jelly Saga : 32395
Solitaire TriPeaks: Classic Card Game : 32215
Arrow Ambush : 32020
Fun Run 2 - Multiplayer Race : 31981
Stick Hero : 31727
Zombie Tsunami : 31311
Neko Atsume: Kitty Collector : 31219
100 Balls : 30967
Crazy Kitchen : 30704
Rolling Sky : 30670
WWE Immortals : 29918
World Chef: Restaurant & Cooking Game : 29886
Dog Simulator 2015 : 29817
Twist : 29548
Blossom Blast Saga - Fun Flower Match & Grow Game : 29475
Trials Frontier : 29090
Megapolis : 28902
Extreme Car Driving Simulator Free : 28900
Pop the Lock : 28754
Block! Hexa Puzzle : 28524
Dude Perfect 2 : 28361
Basketball Stars™ : 28216
FINAL FANTASY BRAVE EXVIUS : 28187
Doodle Jump FREE - BE WARNED: Insanely addictive : 28153
Batman: Arkham Origins : 27738
Make It Rain: The Love of Money : 27556
Cops N Robbers (FPS) - Block Survival Multiplayer : 27122
Animal Jam - Play Wild! : 26990
Driving School 2016 : 26685
Bad Piggies : 26259
SMILE Inc. : 25859
War Dragons : 25834
Tap Sports Baseball 2016 : 25834
Looney Tunes Dash! : 25806
N.O.V.A. 3: Freedom Edition - Near Orbit Vanguard Alliance game : 25716
Royal Revolt 2 – Defend Your Castle : 25152
Disco Zoo : 24999
Mobile Strike : 24935
Angry Birds Blast : 24878
Turbo Dismount® : 24808
Tank War - Geometry Go Shot Color Dot.IO : 24760
Survivors: the Quest® : 24547
Wizard of OZ: Magic Match : 24507
Paper.io : 24097
Hungry Shark World : 24057
Clash of Kings - CoK : 23910
Assassin's Creed Pirates : 23895
Vainglory : 23779
Words Crush: Hidden Words! : 23735
Angry Birds Friends : 23655
My Cafe: Recipes & Stories - World Restaurant Game : 23556
Design Home : 23298
100 PICS Quiz - guess the picture trivia games : 23160
Castle Crush: Epic Strategy Game : 23148
PAC-MAN 256 - Endless Arcade Maze : 23015
Empires & Allies : 22902
Crazy Taxi™ City Rush : 22877
Angry Birds Star Wars HD : 22674
Dungeon Hunter 5 - Multiplayer RPG on iOS : 22513
Traffic Racer : 22458
Kill Shot Bravo : 22444
iGun Pro HD - The Original Gun Application : 22324
Where's My Water? 2 : 22302
Solitaire Classic Card Game™ : 22079
Amazing Thief : 21984
Vlogger Go Viral - Clicker Game & Vlog Simulator : 21977
Inside Out Thought Bubbles : 21881
Restaurant DASH with Gordon Ramsay : 21804
Juice Jam : 21733
Jelly Splash : 21601
Colorfly : Coloring Book for Adults - Free Games : 21472
Robot Unicorn Attack 2 : 21432
Gods of Olympus : 21414
RollerCoaster Tycoon® 4 Mobile™ : 21407
MONOPOLY Bingo! : 21025
The Walking Dead: No Man's Land : 21016
Dungeon Boss : 20980
King of Thieves : 20911
Roll the Ball™ - slide puzzle : 20911
MARVEL Future Fight : 20906
Spinny Circle : 20812
VS. Racing 2 : 20805
Minecraft: Story Mode : 20621
Paradise Bay : 20383
Sugar Smash: Book of Life : 20254
Century City : 20147
Hot Shot Slots Games – Vegas Casino Slot Machines : 20064
Drive Ahead! : 19776
Heart of Vegas Slots – Casino Slot Machine Games : 19355
EA SPORTS™ UFC® : 19354
LEGO® Star Wars™:  The Complete Saga : 19340
Rodeo Stampede - Sky Zoo Safari : 19199
Racing in Car : 19067
Bad Piggies HD : 19018
Bingo Pop : 18971
100! Block Puzzle - Color jigsaw 10x10 board game : 18821
Dawn of Titans : 18735
Talking Tom Gold Run: Fun & Endless Running Game : 18733
Letter Soup - Word Game : 18358
Animation Throwdown: The Quest for Cards : 18141
Charades!™ : 18072
Head Basketball : 18037
Kitchen Scramble: Cooking Game : 17925
Merged! : 17867
Zombie Castaways : 17865
Willy Wonka Slots: Vegas Casino Slot Machines : 17436
MARVEL Avengers Academy : 17376
X-War: Clash of Zombies : 17254
Disney Magic Kingdoms : 17213
Flip Diving : 17012
Swamp Attack : 16968
Shooty Skies - Endless Arcade Flyer : 16948
Warhammer 40,000: Freeblade : 16879
The Silent Age : 16852
Zombie Catchers : 16805
The Line Zen : 16674
DC Legends : 16460
FarmVille: Tropic Escape - Harvest in Paradise : 16457
Sonic CD : 16358
Plants vs. Zombies™ Heroes : 16305
Farm Heroes Super Saga: Match, Collect and Grow! : 16259
The Walking Dead: Road to Survival - Strategy Game : 16116
Tap Tap Fish - Abyssrium : 15876
Forge of Empires : 15617
Ninja Kid Run VR: Runner & Racing Games For Free : 15399
FIFA Mobile Soccer : 15365
Cupcake Mania™ : 15336
Hovercraft: Takedown - Custom Combat Cars : 15290
Flappy Golf : 14995
Arrow : 14673
Zombie Highway 2 : 14593
Traffic Rider : 14592
Six! : 14505
Fruit Nibblers : 14505
Deer Hunter 2017 : 14461
Bottle Flip 2k16 : 14263
Hovercraft - Build Fly Retry : 14123
Top Eleven 2017 - Be a Soccer Manager : 14104
Snakeio : 13870
WWE SuperCard : 13842
94% : 13805
Transformers: Earth Wars : 13664
Slots - Huuuge Casino: Slot Machines : 13637
Pokémon TCG Online : 13559
my KONAMI Slots - Vegas Casino Slot Machine Games : 13345
KleptoCats : 13300
Churchill Solitaire - World War Card Game : 13241
Farm Story 2™ : 13142
Phoenix HD : 13106
Block Сity Wars: game and skin export to minecraft : 13097
MMX Racing : 12854
BIG WIN Basketball : 12669
The Trail : 12573
Steppy Pants : 12506
Football Clicker : 12326
Fair Food Maker Game - Make Yummy Carnival Treats : 12251
Rick and Morty: Pocket Mortys : 12124
CLUE Bingo : 12123
Hop : 12079
Solitaire Ⓞ : 12077
Extreme Fishing 2 Free : 12002
Haunted Halloween Escape : 11945
Pakka Pets Village - Build a Cute Virtual Pet Town : 11933
Dots: A Game About Connecting : 11900
Wheel of Fortune: Game Show Word Puzzles : 11876
Skyline Skaters : 11785
Tap Tap Dash : 11748
Mobile Legends: Bang bang : 11602
Peggle Blast : 11528
Lep's World 3 : 11341
War Machines: 3D Multiplayer Tank Shooting Game : 11325
Dumb Ways to Die 2: The Games : 11295
Flick Kick Football Legends : 11250
Bee Brilliant : 11151
MMX Hill Dash — Off-Road Racing : 11123
Rayman Adventures : 11100
Snapimals: Discover & Snap Amazing & Cute Animals! : 11060
Tap Tycoon - Country vs Country : 11034
Dictator: Outbreak : 10871
Sunken Secrets : 10849
Teenage Mutant Ninja Turtles: Legends : 10771
Rival Fire : 10701
Dots & Co: A New Puzzle Adventure : 10693
War Tortoise : 10555
RPG AVABEL ONLINE : 10514
Monster Super League : 10368
Hide N Seek : Mini Multiplayer Game : 10358
Cat Kitty Kitten Coloring Pages - Free Girl Games : 10278
Mahjong Classic Board Game : 10275
Lords Mobile : 10263
Stupid Zombies 3 : 10159
Weed Firm: RePlanted : 10122
Fresh Tracks Snowboarding : 10107
High 5 Casino - Real Vegas Slots! : 9930
Mr. Crab : 9875
Genies & Gems : 9768
Restaurant Story 2 : 9699
SongPop 2 - Guess The Song : 9517
Mini Golf Stars! Retro Golf Game : 9411
diep.io : 9397
Afterpulse : 9321
Bullet Force : 9289
Batman: Arkham Underworld : 9287
Tank.IO War - Free Tank games of snake : 9259
Tap Titans 2 : 9122
Sonic & All-Stars Racing Transformed : 9109
Snake Slither Run - Hungry Worm Eat Color Dot : 9034
Dear Diary - Interactive Story : 8922
Archery King : 8905
Mimitos Virtual cat with minigames : 8899
Despicable Bear - Top Beat Action Game : 8872
Smashy City : 8742
Sniper Fury: Fun Mobile Shooter Game : 8596
Crazy Taxi : 8573
Fit The Fat 2 : 8557
Stop - Fun Categories Word Game : 8516
My Emma :) : 8412
Spin It Rich! Casino Slots: Free Slot Machines : 8402
Futurama: Game of Drones : 8394
One More Line : 8392
Diggy's Adventure : 8271
Pet Buddies HD : 8227
Mekorama : 8157
Tomb of the Mask : 8054
Kids Doodle - Movie Kids Color & Draw : 8025
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Baby Kim - Care, Play & Dress Up : 360
Multi Level 4 Car Parking Simulator a Real Driving Test Run Racing Games : 353
Auto Warriors - Tactical Car Combat : 352
Police Sniper Prison Guard : 349
Dentist Mania: Doctor X Crazy Clinic : 349
Arma Mobile Ops : 347
Wedding Planner - Dress Up, Makeup & Cake Design : 346
Epic Flail : 343
Ultimate Briefcase : 343
Puppy Life - Secret Pet Party : 343
Sports Hero : 343
Diner Dynasty : 342
Circuroid : 342
The Cooking Game- With Cute iMessage Food Stickers : 340
Spinny Phone : 339
Ketchapp Soccer : 339
Crazy Love Story - Wedding Dreams : 337
Sacred Legends : 335
Tower Knights! : 334
Delicious - Emily’s Message in a Bottle : 333
SkillTwins Football Game : 332
Cops & Robbers! : 328
Color Dotz : 326
Hoverboard Simulator : 325
Crane Game Toreba! : 323
FaZes - Run & Jump : 322
Baby Airlines - Airport Adventures : 321
Crooked Path: Infinity Run : 318
Tennis Bits : 316
Kids Movie Night - Popcorn & Soda : 314
Batman v Superman: Who Will Win : 314
Evel Knievel : 313
Tap Cats: Idle Warfare : 313
Hidden my game by mom - escape room : 311
Back To Square One : 310
Soccer Hit : 309
Mucho Party : 307
Pop The Circle! : 304
QB Hero : 304
Rockstar Girls - Crazy Concert Day : 303
Rock The School - Class Clown : 303
Z Buster : 301
Trio : 300
Blair's Fashion Boutique - School Style : 299
Driving Zone : 298
Cube Skip : 298
Mad City Gangs: Nice City : 294
Rayman Classic : 293
Mixels Rush - Use Mixes, Maxes and Murps to Outrun the Nixels : 288
Warlords - Turn Based Strategy : 287
Haywire Hospital : 285
Cut the Rope HD™ : 285
Arcane Online - Fantasy MMORPG : 285
Tidal Rider : 284
Ice Princess - Royal Wedding Day : 283
Spoon Pet Collector : 282
Fast Food Rampage : 281
Wire Bounce : 279
Muhammad Ali: Puzzle King : 277
Snail Bob 2 : 276
Paper Girl - Morning Madness Adventures : 274
CubeMator - Craft, Build and Explore the World : 273
Daddy's Little Helper - Messy Home Adventure : 270
NeoWars : 267
VR Roller Coaster for Google Cardboard : 266
Hot Pot Master : 265
Dragon Heroes: Shooter RPG : 265
Star Cheerleader - High School Tryouts : 263
Fruit Pop! Puzzles in Paradise - Fruit Pop Sequel : 261
Tooth Fairy Princess - Magical Adventure : 260
Learn 2 Fly : 258
Solitaire ▪ : 258
Maximum Car : 256
EatMe.io: Hungry Fish Attack! : 256
Magic Mansion : 255
WIND runner adventure : 253
Car Factory Parking Simulator a Real Garage Repair Shop Racing Game : 253
Gang City : 251
Stop Curry : 250
Supermodel Star - Rule the Runway : 250
SBK16 - Official Mobile Game : 249
High Dive : 249
Osmo Masterpiece : 247
Chaos Centurions : 244
Dropple : 243
Sloomy : 241
VR HORROR : 241
LEGO® Ninjago: Skybound : 239
Sniper: Traffic Hunter : 239
Tap the Blocks : 238
Dawnbringer : 238
Garfield: My BIG FAT Diet : 236
VR Street Jump for Google Cardboard : 236
My Teacher - School Classroom Play & Learn : 234
Chrome Death : 234
EXORUN : 234
Bonecrusher: Free Awesome Endless Skull & Bone Game : 233
Green the Planet 2 : 233
Icarus - A Star's Journey : 230
My Newborn Kitty - Fluffy Care : 230
Flip : 230
TALES OF LINK : 229
Ice Road Trucker Parking Simulator 2 a Real Monster Truck Car Park Racing Game : 228
Crazy Freekick : 228
Logic Traces : 228
Christmas Stories: The Gift of the Magi : 227
Maze Walk VR - Virtual Reality Game Puzzle Apps : 227
Wizard Swipe : 226
■ Square it! : 226
Chef's Quest : 225
Jumping Balls! : 225
Crossy Maze : 223
Las Vegas Valet Limo and Sports Car Parking : 220
Asterix and Friends : 219
Flick Soccer 17 : 217
Through The Fog! : 216
Flappy Hoopers: The Shooting Basketball Players : 216
Sweet Tales: Match 3 Christmas : 215
Adventure Cube : 215
Douchebag Beach Club : 213
Bouncy Tower : 213
Matchsticks ~ Free Puzzle Game with Matches : 212
Nukleus : 210
Virtual Regatta Offshore : 209
Hillarymon Go : 209
Yurei Ninja : 205
Shopping Mall Car Parking Simulator a Real Driving Racing Game : 205
Hoverboard Simulator - Endless Hover Board Race : 203
Fairytale Fiasco - Sleeping Spell Rescue : 201
Upperland : 201
Osmo Tangram : 200
Symmetrica - Minimalistic arcade game : 200
Pinata Hunter 3 : 199
Bus Driving Taxi Parking Simulator Real Extreme Car Racing Sim : 199
Mafia III: Rivals : 198
Hair Fashion™ - Girls Makeup, Dressup and Makeover Games : 197
Brick Shot : 197
Hat Trick Shots : 197
Science Girl - School Lab Super Star : 196
Babysitter Madness - Help the Nanny : 195
Plummet Dash : 194
Pharaoh's Party: Coin Pusher : 191
Blocky Hockey - Arcade Ice Runner : 191
Light On : 191
Axe in Face 2 : 190
Pinball Breaker Forever : 190
Order's Up : 188
Shadow Bug Rush : 187
RedStory - Little Red Riding Hood : 185
New York City Car Taxi and Bus Parking Simulator : 185
Go Pug Go : 184
Dofus Pogo : 181
Wonderball - One Touch Endless Ball Arcade Action : 180
VR Flight Simulator for Google Cardboard : 180
Flail Rider : 179
Alliance Wars: World Domination : 176
Monster Mania : 175
Gems Story : 173
Jelly Squares Free : 173
Trailer Truck Parking with Real City Traffic Car Driving Sim : 173
Run From Trump : 172
LEGO® DC Super Heroes Mighty Micros : 172
Circles : 171
Evil Dead: Endless Nightmare : 171
Sparkwave : 170
Babysitter Craziness - Fun Kids Game : 169
Goal Finger : 169
Ice Cream Truck Girl - Frozen Sweets Maker : 169
Fairytale Fiasco - Royal Rescue : 168
Pony Princess Academy - Dress Up, Style, Feed & Care for Ponies Game : 168
Princess Salon: Frozen Party : 168
Ski Resort Parking Sim Ice Road Snow Plow Trucker : 167
Water Bottle Flip Challenge - 2k16 Pro! : 167
3D Dubai Parking Simulator Drive Real Extreme Super Sports Car : 166
Bumper Jump : 166
Color Bots : 164
Magic Nightfall : 164
ENYO : 163
Multi Level Car Parking 6 Shopping Mall Garage Lot : 162
Flick Golf Extreme : 161
Jumpy Tree : 160
Real Cake Maker 3D - Bake, Design & Decorate : 160
Soda Coin Party: Free Casino Pusher : 159
Tentacles - Enter the Mind : 159
8-BIT WATERSLIDE : 158
Road to be King : 158
Pixelgrams: Pixel Puzzles : 156
Snake splix : 155
Respeck on my Name : 155
Championship Manager 17 : 154
Duck Roll : 154
PICTLOGICA FINAL FANTASY : 154
Obstacle Course Extreme Car Parking Simulator : 153
Baby Bottle Challenge - Water Bottle Flip : 152
Super Smash the Office - Endless Destruction! : 151
Cops - On Patrol : 151
Yummy Birthday - Party Food Maker : 151
Helmet Virtual Reality 3D Joke : 150
Dash Masters : 149
Mikey Jumps : 148
Impulse GP - Super Bike Racing : 147
Fancy Cakes - Endless Tasty Puzzle : 147
Sweet Tales : 147
Fish Fist : 146
It's a Space Thing : 145
Burger Jump : 145
Zap Zombies : 145
Spider Solitaire ∙ : 145
Hollywood Rush : 144
Hop Swap : 144
Summer Vacation - Fun at the Beach : 144
5E Spell Book : 144
Swoopy Space : 142
Kubik : 142
Cat-A-Pult: Endless stacking of 8-bit kittens : 141
EVERYTOWN : 141
Geometry Lock : 140
Circle Affinity : 140
My Majesty : 140
Tina's Diary - Star Fever : 139
FALLMAN – Trampoline Action : 139
Hello, Mr.Rich : 138
Offline Auto IV Calc for Pokemon GO : 137
YouTurbo : 136
Blade Sliders : 136
Jewel Mania: Valentine's : 135
Rolly Worms : 135
Head Soccer France 2016 : 135
Tina's Diary: Spring Outing : 134
Trapdoors : 133
Osmo Newton : 132
Cooking Mama Let's Cook Puzzle : 132
Skippy Box : 130
LOST MAZE : 130
One More Bounce : 129
Quiz Tales : 129
Roller Coaster VR : 128
Bridge : 128
Bouncing Ball 2 : 128
Midnight Calling: Jeronimo : 127
Jet Plane Fighter Pilot Flying Simulator Real War Combat Fighting Games : 127
Play-Doh TOUCH - Shape, Scan, Explore : 126
Boyfriend Plus - Brett Jeff and Kai : 126
Soccer Stadium Sports Car & Bus Parking Simulator 3D Driving Sim : 126
Drop Out! : 125
Super Fashion Show - Girls Makeup, Dressup Games : 125
Swiperoo : 125
Fatal : 124
Glory of Generals 2 : 122
LINE BROWN FARM : 122
Paddle Panic : 122
Spa Birthday Party - Nails, Hair, Dress Up & Cake : 122
Offroad 4x4 Truck Trials Parking Simulator 2 a Real Stunt Car Driving Racing Sim : 121
Osmo Words : 121
Frantic Architect : 117
OUTDODGE : 117
Conduct THIS! : 116
Monster Raid™ : 116
NHL SuperCard 2K17 : 116
Jrump : 116
InMind VR (Cardboard) : 115
Slots Real Las Vegas - Free Casino Slot Machine Games - Bet, Spin and Win Jackpot & Bonus : 115
Lost Socks: Naughty Brothers : 115
Amusement Park Tour 2: Fun Xmas : 115
Fired Up : 115
Swap Ball - Endless Arcade Bouncer : 113
Halloween Face Paint Spa - Kids Makeup Salon Games : 113
VR Car Driving Simulator for Google Cardboard : 111
Ridge Runner : 111
Winter Fugitives 2: Chronicles : 111
Ball Maze! : 110
Walls & Balls : 110
Classic Poker - Texas Holdem : 110
TohTum : 110
Switchy Sides : 109
Virtual Reality Moon for Google Cardboard VR : 109
Circlify : 109
Sweet Princess Makeup Party - Girls Dressup Games : 109
New Star Cricket : 109
Talented Pets Show : 108
Winterstate : 108
Brick Rage - Not for the Weak Heart : 108
Heavy Metal Tennis Training : 107
VR Roller Coaster : 107
Osteya: Adventures : 107
Line Defense : 106
Junk Yard Trucker Parking Simulator a Real Monster Truck Extreme Car Driving Test Racing Sim : 106
Crime City Real Action Simulator Theft kill shooting- sniper game : 105
Princess Pet Palace: Royal Puppy - Pet Care, Play & Dress Up : 105
Knots - The Ultimate Brain Challenge : 105
Candy's Vacation - Beach Hotel : 105
Trump Bounce : 105
Mannequin Challenge : 105
DOFUS Touch : 104
Ninja Dude vs Zombies - endless tap 'n' slash zombie arcade game : 104
Red Bull Air Race 2 : 104
European War 5: Empire : 104
Epic Orchestra : 103
Silly Sausage: Doggy Dessert : 102
Trucker Parking Simulator 2 a Real Monster Truck & Lorry Driving Test : 101
Toon Shooters 2: The Freelancers : 101
Crazy Eye Clinic - Doctor X Adventures : 101
Don't Be Squared : 100
Street Fighter Puzzle Spirits : 100
Panic Drop : 99
Extreme Forklifting 2 : 99
Princess Libby: Frozen Party : 99
Maim Street : 99
Rogue Ninja : 99
Level With Me : 98
Princess Libby's Perfect Beach Day : 98
Crazy Circle : 98
A.P.E.X : 96
Christmas Swap 3 -Match toy & candy to countdown : 96
Pigu : 94
Pop Girls - High School Band : 94
Fairy Land Rescue - Save the Magic Village : 94
KOMRAD : 94
Water Bottle Flip AK 2016 : 93
Danger Dodgers : 93
Hugo Troll Race 2. : 91
Krosmaster Arena : 91
Boom Boom Soccer : 91
Baby Full House - Care, Play and Have Fun : 91
Sausage Legend - Fighting Game : 90
Colorpede : 90
Glitch Fixers - The Powerpuff Girls : 89
PopSwish Basketball by Andrew Wiggins : 89
Giant Turnip Game: A Voyage Of Vegetable Extraction! : 89
Thomas & Friends: Race On! : 89
Jurassic Virtual Reality (VR) : 88
Roof Jumping 3 Stunt Driver Parking Simulator an Extreme Real Car Racing Game : 88
Ducky Fuzz - Chain Reaction : 88
Never Gone : 87
Tiny Sea Adventure : 87
Fiete Sports : 86
Protect The Planet : 86
Candy's Carnival : 86
All Limpy Run! : 86
VR Roller Coaster World - Virtual Reality : 85
1000m Zombie Escape! : 85
Pocket Rush : 85
Minescape : 84
House of Terror VR : 84
Burgers & Shakes - Fast Food Maker : 84
Pixel Disc Golf 2 : 83
Offline IV Calc for Pokemon GO : 82
Burnout City : 82
Amusement Park Fair Ground Circus Trucker Parking Simulator : 81
Crystal Rush! Color Shoot Arcade Game : 81
Dead Center : 81
Sticklings : 79
Werewolf "Nightmare in Prison" : 78
Just Trap : 78
4 Images 1 Mot : 78
Spiral Tower : 78
Fits - Block Puzzle King : 78
Bella's Pizza Place - Italian Food Maker : 77
Virtual Reality Roller Coaster for Google Cardboard VR : 77
Crazy Nursery - Newborn Baby Doctor Care : 76
Terra Monsters 3 : 76
Driving Evolution Parking Sim Real Car Driver Test : 76
The Bomb! : 74
VR Water Park:Water Stunt & Ride For VirtualGlasse : 74
MOOMIN -Welcome to Moominvalley- : 74
Princess Pet Palace: Royal Pony - Pet Care, Play & Dress Up : 74
Kids Play Club - Fun Games & Activities : 73
Save The Line : 72
Flip King : 72
Iron Commander : 71
Perfect Square! : 70
Love Engine : 70
3D Car Racing Simulator Real Drag Race Rivals Road Chase Driving Games : 70
Eyes Cube : 69
Escape Game: Fountain : 69
Masky : 69
Raccoon Pizza Rush : 69
Stage Rush: Imagine Dragons : 69
Trump Hoverboard Sim - Mannequin Race Challenge : 68
Go Surf - The Endless Wave Runner : 68
Stickninja Smash : 67
Lane Racer : 67
Ball Tower : 67
VR Roller Coaster : 67
Chocolate Candy Party - Fudge Madness : 66
Wappoi Room Escape : 64
Hood Jump – The Best Platform Game in the Streets : 64
Moonvale 2: Puzzle Adventure : 64
Cool Jigsaw Puzzles : 63
My Rockstar Girls - Party Rock Band : 63
Splash Pop : 63
Exodus : 62
Spiral Splatter : 62
Push the Arrow : 62
Puzzlepops! Trick or Treat : 61
Nope Quiz : 61
White Tiles 2 : Piano Master ( Don't Hit The White Tiles 4 ) - Free Music Game : 60
Haunted Rooms: Escape VR Game for Google Cardboard : 60
Monkey Swingers : 60
Shoutrageous! - The Addictive Game of Lists : 60
Flying Car Simulator 3D: Stunt Bus : 59
Police Chase Race : 59
Gear Miner : 58
Cubway : 58
Indoor soccer – football Dream league journey : 58
Osmo Coding Awbie : 58
Gravity Square! : 58
Goal Kick - free penalty shootout soccer game : 57
Flick Rugby 16 : 57
Chef Siblings - Island Restaurant : 56
Triennale Game Collection : 56
Micromon : 56
Brio - Don’t Fall! : 56
Escape Game: Forgotten : 55
Dominocity : 55
Donuts Maker Salon : 55
Bouncy Kingdom : 55
ZenDots 2 - One Dot’s Journey : 54
Sweet Princess Beauty Salon : 54
Oops You Died : 54
Diced - A Simple Puzzle Dice Game : 53
Perfect Fit : 53
Color 6: Blitz : 53
Piggy Show : 53
Super Candy: Let's Fix it! : 53
Osmo Numbers : 52
Osmo Monster : 52
Hexy! : 51
Target Acquired : 50
Teeter – Endless Arcade Balancer : 50
Toast Girl : 50
Five Finger Fury : 49
Lock The Block : 49
Escape Game: Relief : 49
Top Tier : 48
What Jump - Free Pop Arcade Game : 48
Ball Escape! : 48
Dot Empires : 47
Stickman Cubed : 47
Spirit Rush : 47
Valley of Fear Virtual Reality : 46
VR Ball for Google Cardboard Virtual Reality : 46
Princess Face Paint - Girls Makeup, Dressup and Makeover Games : 45
Chunky Tanks : 44
Extreme Heavy Trucker Parking Simulator : 44
Ridiculous Parking Simulator a Real Crazy Multi Car Driving Racing Game : 43
Zombies Chasing Me : 43
Curvulate : 43
Water Bottle Flip Challenge : 2k16 : 43
Critter Academy : 43
Monster Busters: Link Flash : 42
Pixel Strike-Sniper zombies shooting games : 42
City Car Driving : 41
Gate Keepers : 41
Dashy Box : 41
Geki Yaba Runner : 41
Hugo Flower Flush : 41
Hovercrash : 41
Escape Game: Signs : 41
Santa Kids Hair Salon - Christmas Makeover Games : 41
Behind You!! : 40
No Limit Racer : 40
Spike Run : 39
Warcher Defenders : 39
Hell Run - Scary Road : 39
Dashy the Cat : 39
Pursuit of Light2 : 38
Limo Driving School a Valet Driver License Test Parking Simulator : 38
Cubicle. : 38
Face Paint Party - Kids Coloring Fun : 38
Forest Heroes Story : 38
Re:Monster : 37
Race Driving School Car Racing Driver License Test : 37
Emily’s Polar Adventure : 37
Ocean Clash: A naval game with honor and loyalty : 36
Where's My What? Free : 35
Jumps - Jumping on Pillars Game : 35
Our dark lord-Sasuyu 2-TAP RPG : 35
Waiit : 35
Being SalMan: The Official Game : 33
BFB Champions 2.0 ~Football Club Manager~ : 33
Pozzle Blocks : 33
Flip Heroes : 32
Smelly Baby - Farty Party : 32
Gweep Gwop : 32
Flip Football - Soccer Manager Strategy Card Game : 31
Neon Horizon : 31
VR Roller-Coaster : 30
VR SNIPER : 30
Buildy Blocks : 30
Nitro Heads : 30
VR Crazy Bike Race: Traffic Racing Free : 29
Tip Tap Soccer : 29
iPaint uPaint : 29
Alternative Girls : 29
Escape Game: Traps : 29
Fantasy Football Coach : 29
Puzzle it to 10 : 27
Sky Pillar : 27
Fairy Princess Fashion Design : 27
Into Mirror : 27
Immortal Legends - TD : 26
Billion Hunter - Casual Monster Clicker RPG : 26
Shogi : 26
Bridge Rider : 25
NeverKnew - Game night is back : 25
Basketball Free Throw : 24
Happy Oink : 24
Escape Game: illumination : 23
3D Maze Level 100 : 22
Zombie Town Story : 22
Stick Soccer 2 : 22
Evil Zombie Graveyard Apocalypse Shooting VR Games : 22
Cube Roll : 22
VR Haunted House 3D : 21
Crazy Maze - Traffic Puzzle : 21
Escape Game: Christmas Eve : 21
Princess Swimming & Spa - Girls Beauty Game FREE : 21
Face Up - The Selfie Game : 21
Juju On That Beat  - Dance Challenge Game : 21
Room Escape [SECRET CODE 2] : 20
Dice Mania - Play Free Online Classic Board Game with Friends : 20
Go Karts - VR : 20
Wall Switch : 19
Hey Duggee: The Tinsel Badge : 19
Parallels : 19
Circle Boom2 - Wheel Puzzle Game : 19
Wild City Rush - Urban Jungle Adventure : 19
Rise! : 18
Demolition Derby Virtual Reality (VR) Racing : 18
Stickman Forest Swing : 18
Final Kick VR - Virtual Reality free soccer game for Google Cardboard : 18
Gravity Island - Shiro's Adventure : 18
TENOSEL+ : 17
TraptionBakery : 17
My Sweet Farm : 17
Hoverboard Rush Racing Simulator -Hover Board Game : 17
Tangled Up! - Valentine Special : 16
Rubin.io : 16
Earth Defender S - Trillion Battle Game : 16
Aeronaut : 15
Super Adventures World HD : 15
Fill - one-line puzzle game : 15
LINE RUSH ! : 15
Political Knockout PKO Presidential Fight : 15
Cola Bottle Flip Challenge : 14
ON-SEN - escape game - : 14
Iron Mission- classic arcade shoot'em up : 14
Grandpa, what the fone? : 14
Crooked Path : 14
Cubed Rally World : 14
Crazy Truck! : 14
VR Thrills: Roller Coaster 360 (Google Cardboard) : 14
Steps! - Hardest Action Game Ever! : 13
Buzzy Bubbles : 13
Aussie Rules Hero - Footy Goal Kicking Game : 12
Monster Zombie Plague War - Virtual Reality (VR) : 12
Magnets! : 11
Again - room escape game : 11
Chick Go & Climb : 10
Catch the Bus : 10
Emergency Surgery Simulator - Doctor Game FOR FREE : 10
Quizduell : 10
Room Escape Game - Santa's Room : 10
Book - room escape game - : 10
Risky Rooms : 10
VR-Crazy Car Traffic Racing : 10
Juju on that Beat Challenge : 10
Mahjong Panda : 9
Escape from the wedding hall. : 9
Stop! Thief!! : 9
Building World - Create Your Castle & City : 9
Hop Rush : 9
World Spin - Create & Play : 8
Dash Up 2 : 8
Escape Alice House2 : 8
Escape the Cake Café : 7
Deamon's Dungeon : 7
Escape from the Art Gallery. : 7
Levels - Addictive Puzzle Game : 7
Roller Coaster Simulator - Draw and Simulate! : 7
Dice Crush : 7
Circle Boom : 7
Ao Oni2 : 7
Cat Monsters : 7
Home Run X 3D - Baseball Batting Game : 7
The Krustashians : 6
Room Escape Game - Pictures Room Esacpe : 6
Slots of Vegas - Play Free Casino slot machines! : 6
VR Horror Maze Walk :Horror Fever For VR Cardboard : 6
Pirates Kids Room Escape : 6
鬼とび : 6
Escape Game: Red room : 5
Brake or Break : 5
Advent Calendar 2017 - The Game : 5
Dungeon Witcher : 5
Escape from the grandma house in the countryside. : 5
New baseball board app BasePinBall : 5
Escape the Ice Cream Parlor : 5
Escape from the ICU room. : 5
Escape the Sweet Shop Series : 3
Inner Circle : 3
Escape from the beach house of everlasting summer. : 3
Escape from the frigid Igloo. : 3
Escape from the living room during the Obon holiday. : 3
Escape a Crepe House : 3
Wire de Coins 2 : 2
Circle Swing : 2
ROAD -escape game- : 2
4 Bilder 1 Wort : 2
Escape Game : Escape from Okinawa : 2
Bounce Balls - Strike Game : 2
Dash Heroes : 2
Soccer Cup Championship 2016 : 2
a. - Physical Simulation Puzzle Game : 2
Online Reversi World : 2
Survivor: Prologue : 2
Escape from the pit latrine. : 2
SLAAAASH ! -Cut and Smash ! refreshing Puzzle- : 1
DelusionCreatureGacha : 1
Escape from many tutoring school of test. : 1
IQ200 - If you can clear all stage : 1
Money Multiplier : 1
Smart Matches ~ Puzzles with Matchsticks : 1
Bike Race Level 100 : 1
Escape from the music room in the school. : 1
One More Spin! - Free Vegas Casino Slots : 1
Escape Game Darkness LittleRedHood : 1
Frantic Ball : 1
LINE FIGHTERS : 1
Trail Jump : 1
Versus - Multiplayer Game (2 players) : 1
There's no tablecloth I can't pull!! : 1
METAL SAGA -Ark in the wild land- : 0
Myth Kingdom:Wrath of Gauss : 0
屠龙杀 : 0
Impossible Goal 3D : 0
TLMJ, Tout Le Monde Joue : 0
Toy Blocks Game for Brain Traning -TSUMIKI- : 0
Billiards8 (8 Ball & Mission) : 0
Der IQ Test - Intelligenztest (Deutsch) : 0
Ear Age Diagnosis : 0
Tetro Blocks - Beat IQ with Tetrix-style-puzzle. : 0
REVERSI ZERO - free classic game : 0
SUDOKU -The puzzle game that makes your brain younger!- : 0
ブリ猫 : 0
Fusion Pictures - A Multiplayer Game with 4 Hidden Pics Object & 1 Word Puzzle : 0
Limite Limite : 0
Refreshing ! Brain training fit : 0
S, - Puzzle Game With Create Level Feature : 0
Stress Release Grenade : 0
striker – dropping balls : 0
Otaku quizzes from manga, and anime--Slice HEROES! : 0
DropEraser : 0
Puzzle Game for Brain Training!! PITATTO!! : 0
Soccer Puzzle for Brain Training -SoccerStrike- : 0
Jigsaw Puzzle for Brain Training -PITATOY- : 0
のび毛 : 0
SPEED:3D Racing : 0
Billiards9 : 0
大富豪 Online : 0
Cyber Reversi : 0
Free Gameplay Video, Walkthroughs, News for Pokémon GO : 0
! OH Fantastic Free Kick + Kick Wall Challenge : 0
Tiny Bone : 0
BrainTraining!!GASHAAAAAAN!! : 0
Eat Game : 0
Particular : 0
Kungfu Street-Ultimate Fight : 0
秒速 : 0
Super Knock and Run : 0
Pokelog for PokemonGO : 0
real happy majiang-all stars majiang,mahjong : 0
Puzzle Game for Brain Training -KITINTO- : 0
Tapping Monsters : 0
Beast Poker : 0
Auto IV Calc for PokemonGO : 0
Human Juggling Cup : 0
www : 0
Poker - Texas Holdem HD Poker : 0
NumberQ : 0
素飛び : 0
Escape Game  Escape from Lost Memory : 0
HOLE. : 0
Ocean Overlord - Global War : 0
Sumikko gurashi-Puzzling Ways : 0
Uncolored Boy : 0
Go! No. MM! Even amateur exit the record? : 0
Match 3 Puzzle - Mr.Rockets - : 0
LEAD ZAQ Battle Version : 0
指神 : 0
Pantheon Warfare: The Chaos of Knights : 0
Kuro no Sekai - It's a Darkness World : 0
Devil Lord: I shouldn't say that...half of world : 0
The Pocket Quiz for Pokemon : 0
Simple Reversi Online : 0
Tetminos - Classic Puzzle Game : 0
花札Online : 0
Samurai Ninja Puzzle ONIMARU : 0
Escape from the Bears of the student council room. : 0
When you clear one,million yen CHANCE!! : 0
Escape a Halloween Candy Shop : 0
ImpossibleGO! - You can't clear : 0
机でGOLF : 0
Reversi REAL - Multiplayer Board game : 0
針の穴 : 0
Golden Lotus Slots : 0
Shark Boom - Challenge Friends with your Pet : 0
Go!Go!Cat! : 0

Once we examine Games genre, the results state the average is evenly distributed compared to Reference and Navigation. So far, it's my opinion that Games is a leading contender based on these results.

We have data about the number of installs for the Google Play market, so we should be able to get a clearer picture about genre popularity. However, the install numbers don't seem precise enough — we can see that most values are open-ended (100+, 1,000+, 5,000+, etc.):

In [25]:
display_table(google_free_apps,5)
1,000,000+ : 15.726534296028879
100,000+ : 11.552346570397113
10,000,000+ : 10.548285198555957
10,000+ : 10.198555956678701
1,000+ : 8.393501805054152
100+ : 6.915613718411552
5,000,000+ : 6.825361010830325
500,000+ : 5.561823104693141
50,000+ : 4.7721119133574
5,000+ : 4.512635379061372
10+ : 3.5424187725631766
500+ : 3.2490974729241873
50,000,000+ : 2.3014440433213
100,000,000+ : 2.1322202166064983
50+ : 1.917870036101083
5+ : 0.78971119133574
1+ : 0.5076714801444043
500,000,000+ : 0.2707581227436823
1,000,000,000+ : 0.22563176895306858
0+ : 0.04512635379061372
0 : 0.01128158844765343

We're going to leave the numbers as they are, which means that we'll consider that an app with 100,000+ installs has 100,000 installs, and an app with 1,000,000+ installs has 1,000,000 installs, and so on. To perform computations, however, we'll need to convert each install number from a string to a float. This means we'll need to remove the commas and the plus characters using str.replace(old,new) function.

In [26]:
pop_genre_google = freq_table(google_free_apps,1)

for category in pop_genre_google:
    total = 0
    len_category = 0
    for app in google_free_apps:
        category_app = app[1]
        if category_app == category:
            n_installs = app[5]
            n_installs = n_installs.replace('+','')
            n_installs = n_installs.replace(',','')
            n_installs = float(n_installs)
            total += n_installs
            len_category += 1
    avg_n_installs = total / len_category
    print(category, ':', avg_n_installs)
ART_AND_DESIGN : 1986335.0877192982
AUTO_AND_VEHICLES : 647317.8170731707
BEAUTY : 513151.88679245283
BOOKS_AND_REFERENCE : 8767811.894736841
BUSINESS : 1712290.1474201474
COMICS : 817657.2727272727
COMMUNICATION : 38456119.167247385
DATING : 854028.8303030303
EDUCATION : 1833495.145631068
ENTERTAINMENT : 11640705.88235294
EVENTS : 253542.22222222222
FINANCE : 1387692.475609756
FOOD_AND_DRINK : 1924897.7363636363
HEALTH_AND_FITNESS : 4188821.9853479853
HOUSE_AND_HOME : 1331540.5616438356
LIBRARIES_AND_DEMO : 638503.734939759
LIFESTYLE : 1437816.2687861272
GAME : 15588015.603248259
FAMILY : 3695641.8198090694
MEDICAL : 120550.61980830671
SOCIAL : 23253652.127118643
SHOPPING : 7036877.311557789
PHOTOGRAPHY : 17840110.40229885
SPORTS : 3638640.1428571427
TRAVEL_AND_LOCAL : 13984077.710144928
TOOLS : 10801391.298666667
PERSONALIZATION : 5201482.6122448975
PRODUCTIVITY : 16787331.344927534
PARENTING : 542603.6206896552
WEATHER : 5074486.197183099
VIDEO_PLAYERS : 24727872.452830188
NEWS_AND_MAGAZINES : 9549178.467741935
MAPS_AND_NAVIGATION : 4056941.7741935486
In [27]:
for app in google_free_apps:
    if app[1] == 'COMMUNICATION':
        print(app[0], ':', app[5])
WhatsApp Messenger : 1,000,000,000+
Messenger for SMS : 10,000,000+
My Tele2 : 5,000,000+
imo beta free calls and text : 100,000,000+
Contacts : 50,000,000+
Call Free – Free Call : 5,000,000+
Web Browser & Explorer : 5,000,000+
Browser 4G : 10,000,000+
MegaFon Dashboard : 10,000,000+
ZenUI Dialer & Contacts : 10,000,000+
Cricket Visual Voicemail : 10,000,000+
TracFone My Account : 1,000,000+
Xperia Link™ : 10,000,000+
TouchPal Keyboard - Fun Emoji & Android Keyboard : 10,000,000+
Skype Lite - Free Video Call & Chat : 5,000,000+
My magenta : 1,000,000+
Android Messages : 100,000,000+
Google Duo - High Quality Video Calls : 500,000,000+
Seznam.cz : 1,000,000+
Antillean Gold Telegram (original version) : 100,000+
AT&T Visual Voicemail : 10,000,000+
GMX Mail : 10,000,000+
Omlet Chat : 10,000,000+
My Vodacom SA : 5,000,000+
Microsoft Edge : 5,000,000+
Messenger – Text and Video Chat for Free : 1,000,000,000+
imo free video calls and chat : 500,000,000+
Calls & Text by Mo+ : 5,000,000+
free video calls and chat : 50,000,000+
Skype - free IM & video calls : 1,000,000,000+
Who : 100,000,000+
GO SMS Pro - Messenger, Free Themes, Emoji : 100,000,000+
Messaging+ SMS, MMS Free : 1,000,000+
chomp SMS : 10,000,000+
Glide - Video Chat Messenger : 10,000,000+
Text SMS : 10,000,000+
Talkray - Free Calls & Texts : 10,000,000+
LINE: Free Calls & Messages : 500,000,000+
GroupMe : 10,000,000+
mysms SMS Text Messaging Sync : 1,000,000+
2ndLine - Second Phone Number : 1,000,000+
Google Chrome: Fast & Secure : 1,000,000,000+
Firefox Browser fast & private : 100,000,000+
Ninesky Browser : 1,000,000+
Dolphin Browser - Fast, Private & Adblock🐬 : 50,000,000+
UC Browser - Fast Download Private & Secure : 500,000,000+
Ghostery Privacy Browser : 1,000,000+
InBrowser - Incognito Browsing : 1,000,000+
Lightning Web Browser : 500,000+
Web Browser : 500,000+
Contacts+ : 10,000,000+
ExDialer - Dialer & Contacts : 10,000,000+
PHONE for Google Voice & GTalk : 1,000,000+
Safest Call Blocker : 1,000,000+
Full Screen Caller ID : 5,000,000+
Hiya - Caller ID & Block : 10,000,000+
Mr. Number-Block calls & spam : 10,000,000+
Should I Answer? : 1,000,000+
RocketDial Dialer & Contacts : 1,000,000+
CIA - Caller ID & Call Blocker : 5,000,000+
Calls Blacklist - Call Blocker : 10,000,000+
Call Control - Call Blocker : 5,000,000+
True Contact - Real Caller ID : 1,000,000+
Video Caller Id : 1,000,000+
Sync.ME – Caller ID & Block : 5,000,000+
Burner - Free Phone Number : 1,000,000+
Caller ID + : 1,000,000+
Gmail : 1,000,000,000+
K-9 Mail : 5,000,000+
myMail – Email for Hotmail, Gmail and Outlook Mail : 10,000,000+
Email TypeApp - Mail App : 1,000,000+
All Email Providers : 1,000,000+
Newton Mail - Email App for Gmail, Outlook, IMAP : 1,000,000+
GO Notifier : 10,000,000+
Mail.Ru - Email App : 50,000,000+
Mail1Click - Secure Mail : 10,000+
Daum Mail - Next Mail : 5,000,000+
mail.com mail : 1,000,000+
SolMail - All-in-One email app : 500,000+
Hangouts : 1,000,000,000+
Vonage Mobile® Call Video Text : 1,000,000+
JusTalk - Free Video Calls and Fun Video Chat : 5,000,000+
Azar : 50,000,000+
LokLok: Draw on a Lock Screen : 500,000+
Discord - Chat for Gamers : 10,000,000+
Messenger Lite: Free Calls & Messages : 100,000,000+
AntennaPict β : 1,000,000+
Talkatone: Free Texts, Calls & Phone Number : 10,000,000+
Kik : 100,000,000+
K-@ Mail - Email App : 100,000+
KakaoTalk: Free Calls & Text : 100,000,000+
K-9 Material (unofficial) : 5,000+
M star Dialer : 100,000+
Free WiFi Connect : 10,000,000+
m:go BiH : 10,000+
N-Com Wizard : 50,000+
Opera Mini - fast web browser : 100,000,000+
Opera Browser: Fast and Secure : 100,000,000+
Opera Mini browser beta : 10,000,000+
Psiphon Pro - The Internet Freedom VPN : 10,000,000+
ICQ — Video Calls & Chat Messenger : 10,000,000+
Telegram : 100,000,000+
AT&T Messages for Tablet : 1,000,000+
T-Mobile DIGITS : 100,000+
Truecaller: Caller ID, SMS spam blocking & Dialer : 100,000,000+
Portable Wi-Fi hotspot : 10,000,000+
AT&T Call Protect : 5,000,000+
U - Webinars, Meetings & Messenger : 500,000+
UC Browser Mini -Tiny Fast Private & Secure : 100,000,000+
/u/app : 10,000+
[verify-U] VideoIdent : 10,000+
Viber Messenger : 500,000,000+
WeChat : 100,000,000+
WhatsApp Business : 10,000,000+
WhatsCall Free Global Phone Call App & Cheap Calls : 10,000,000+
X Browser : 50,000+
Yahoo Mail – Stay Organized : 100,000,000+
Free Adblocker Browser - Adblock & Popup Blocker : 10,000,000+
Adblock Browser for Android : 10,000,000+
CM Browser - Ad Blocker , Fast Download , Privacy : 50,000,000+
Adblock Plus for Samsung Internet - Browse safe. : 1,000,000+
Ad Blocker Turbo - Adblocker Browser : 10,000+
Brave Browser: Fast AdBlocker : 5,000,000+
AG Contacts, Lite edition : 5,000+
Oklahoma Ag Co-op Council : 10+
Bee'ah Employee App : 100+
tournaments and more.aj.2 : 100+
Aj.Petra : 100+
AK Phone : 5,000+
PlacarTv Futebol Ao Vivo : 100,000+
WiFi Access Point (hotspot) : 100,000+
Access Point Names : 10,000+
Puffin Web Browser : 10,000,000+
ClanHQ : 10,000+
Ear Agent: Super Hearing : 5,000,000+
Google Voice : 10,000,000+
Google Allo : 10,000,000+
AU Call Blocker - Block Unwanted Calls Texts 2018 : 1,000+
Baby Monitor AV : 100,000+
AV Phone : 1,000+
AW - free video calls and chat : 1,000,000+
Katalogen.ax : 100+
AZ Browser. Private & Download : 100,000+
BA SALES : 1+
BD Data Plan (3G & 4G) : 500,000+
BD Internet Packages (Updated) : 50,000+
BD Dialer : 10,000+
BD Live Call : 5,000+
Best Browser BD social networking : 10+
Traffic signs BD : 500+
BF Browser by Betfilter - Stop Gambling Today! : 10,000+
My BF App : 50,000+
BH Mail : 1,000+
Zalo – Video Call : 50,000,000+
BJ - Confidential : 10+
BK Chat : 1,000+
Of the wall Arapaho bk : 5+
AC-BL : 50+
BBM - Free Calls & Messages : 100,000,000+
DMR BrandMeister Tool : 10,000+
BBMoji - Your personalized BBM Stickers : 1,000,000+
BN MALLORCA Radio : 1,000+
BQ Partners : 1,000+
BS-Mobile : 50+
ATC Unico BS : 500+
BT One Voice mobile access : 5,000+
BT Messenger : 50,000+
BT One Phone Mobile App : 10,000+
SW-100.tch by Callstel : 1,000,000+
BT MeetMe with Dolby Voice : 100,000+
Bluetooth Auto Connect : 5,000,000+
AudioBT: BT audio GPS/SMS/Text : 50,000+
BV : 100+
Feel Performer : 10,000+
Tiny Call Confirm : 1,000,000+
CB Radio Chat - for friends! : 1,000,000+
CB On Mobile : 100,000+
Virtual Walkie Talkie : 1,000,000+
Channel 19 : 100,000+
Cb browser : 50+
CF Chat: Connecting Friends : 100+
retteMi.ch : 5,000+
Chrome Dev : 5,000,000+
CJ Browser - Fast & Private : 100+
CJ DVD Rentals : 100+
CK Call NEW : 10+
CM Transfer - Share any files with friends nearby : 5,000,000+
mail.co.uk Mail : 5,000+
ClanPlay: Community and Tools for Gamers : 1,000,000+
CQ-Mobile : 1,000+
CQ-Alert : 500+
QRZ Assistant : 100,000+
Pocket Prefix Plus : 10,000+
Ham Radio Prefixes : 10,000+
CS Customizer : 1,000+
CS Browser | #1 & BEST BROWSER : 1,000+
CS Browser Beta : 5,000+
My Vodafone (GR) : 1,000,000+
IZ2UUF Morse Koch CW : 50,000+
C W Browser : 100+
CW Bluetooth SPP : 100+
CW BLE Peripheral Simulator : 500+
Morse Code Reader : 100,000+
Learn Morse Code - G0HYN Learn Morse : 5,000+
Ring : 10,000+
Hyundai CX Conference : 50+
Cy Messenger : 100+
Amadeus GR & CY : 100+
Hlášenírozhlasu.cz : 10+
SMS Sender - sluzba.cz : 1,000+
WEB.DE Mail : 10,000,000+
Your Freedom VPN Client : 5,000,000+
CallApp: Caller ID, Blocker & Phone Call Recorder : 10,000,000+
Rádio Sol Nascente DF : 500+
DG Card : 100+
Whoscall - Caller ID & Block : 10,000,000+
DK Browser : 10+
cluster.dk : 1,000+
DK TEL Dialer : 50+
DM for WhatsApp : 5,000+
DM Talk New : 5,000+
DM - The Offical Messaging App : 10+
DM Tracker : 1,000+
Call Blocker & Blacklist : 1,000+
ReadyOp DT : 1,000+
DU Browser—Browse fast & fun : 10,000,000+
Caller ID & Call Block - DU Caller : 5,000,000+
BlueDV AMBE : 1,000+
DW Contacts & Phone & Dialer : 1,000,000+
Deaf World DW : 10,000+
Ham DX Cluster & Spots Finder : 5,000+
Mircules DX Cluster Lite : 5,000+
3G DZ Configuration : 50,000+
chat dz : 100+
love sms good morning : 5,000+
Goodbox - Mega App : 100,000+
Call Blocker - Blacklist, SMS Blocker : 1,000,000+
[EF]ShoutBox : 100+
Eg Call : 10,000+
ei : 10+
EJ messenger : 10+
Ek IRA : 10+
Orfox: Tor Browser for Android : 10,000,000+
EO Mumbai : 10+
EP RSS Reader : 100+
Voxer Walkie Talkie Messenger : 10,000,000+
ES-1 : 500+
Hangouts Dialer - Call Phones : 10,000,000+
EU Council : 1,000+
Council Voting Calculator : 5,000+
Have your say on Europe : 500+
Programi podrške EU : 100+
Inbox.eu : 10,000+
Web Browser for Android : 1,000,000+
Everbridge : 100,000+
Best Auto Call Recorder Free : 500+
EZ Wifi Notification : 10,000+
Test Server SMS FA : 5+
Lite for Facebook Messenger : 1,000,000+
FC Browser - Focus Privacy Browser : 1,000+
EHiN-FH conferenceapp : 100+
Carpooling FH Hagenberg : 100+
Wi-Fi Auto-connect : 1,000,000+
Talkie - Wi-Fi Calling, Chats, File Sharing : 500,000+
WeFi - Free Fast WiFi Connect & Find Wi-Fi Map : 1,000,000+
Sat-Fi : 5,000+
Portable Wi-Fi hotspot Free : 100,000+
TownWiFi | Wi-Fi Everywhere : 500,000+
Jazz Wi-Fi : 10,000+
Sat-Fi Voice : 1,000+
Free Wi-fi HotspoT : 50,000+
FN Web Radio : 10+
FNH Payment Info : 10+
MARKET FO : 100+
FO OP St-Nazaire : 100+
FO SODEXO : 100+
FO RCBT : 100+
FO Interim : 100+
FO PSA Sept-Fons : 100+
FO AIRBUS TLSE : 1,000+
FO STELIA Méaulte : 100+
FO AIRBUS Nantes : 100+
Firefox Focus: The privacy browser : 1,000,000+
FP Connect : 100+
FreedomPop Messaging Phone/SIM : 500,000+
FP Live : 10+
HipChat - beta version : 50,000+

The category COMMUNICATION in the Google Play Store dataset has nearly 39 million installs. WhatsApp Messenger is clearly on top of the list, but I don't believe iOS folks are seeking a different messenger app outside of iMessage or WhatsApp Messenger.

In [28]:
for app in google_free_apps:
    if app[1] == 'GAME':
        print(app[0], ':', app[5])
Solitaire : 10,000,000+
Sonic Dash : 100,000,000+
PAC-MAN : 100,000,000+
Bubble Witch 3 Saga : 50,000,000+
Race the Traffic Moto : 10,000,000+
Marble - Temple Quest : 10,000,000+
Shooting King : 10,000,000+
Geometry Dash World : 10,000,000+
Jungle Marble Blast : 5,000,000+
Roll the Ball® - slide puzzle : 100,000,000+
Block Craft 3D: Building Simulator Games For Free : 50,000,000+
Farm Fruit Pop: Party Time : 1,000,000+
Love Balls : 50,000,000+
Piano Tiles 2™ : 100,000,000+
Pokémon GO : 100,000,000+
Paint Hit : 10,000,000+
Snake VS Block : 50,000,000+
Rolly Vortex : 10,000,000+
Woody Puzzle : 1,000,000+
Stack Jump : 10,000,000+
The Cube : 5,000,000+
Extreme Car Driving Simulator : 100,000,000+
Bricks n Balls : 1,000,000+
The Fish Master! : 1,000,000+
Color Road : 10,000,000+
Draw In : 10,000,000+
PLANK! : 500,000+
Looper! : 1,000,000+
Trivia Crack : 100,000,000+
Will it Crush? : 5,000,000+
Tomb of the Mask : 5,000,000+
Baseball Boy! : 10,000,000+
Hello Stars : 10,000,000+
Tank Stars : 10,000,000+
Hole.io : 10,000,000+
Mini Golf King - Multiplayer Game : 5,000,000+
Flip the Gun - Simulator Game : 10,000,000+
Mad Skills BMX 2 : 1,000,000+
MMX Hill Dash 2 – Offroad Truck, Car & Bike Racing : 1,000,000+
Word Link : 10,000,000+
Last Day on Earth: Survival : 10,000,000+
Partymasters - Fun Idle Game : 10,000,000+
Harry Potter: Hogwarts Mystery : 10,000,000+
Offroad Outlaws : 1,000,000+
Grim Soul: Dark Fantasy Survival : 5,000,000+
Disney Heroes: Battle Mode : 5,000,000+
New YAHTZEE® With Buddies Dice Game : 5,000,000+
Word Crossy - A crossword game : 5,000,000+
MLB TAP SPORTS BASEBALL 2018 : 1,000,000+
Hero Hunters : 5,000,000+
Cooking Madness - A Chef's Restaurant Games : 10,000,000+
Ice Crush 2018 - A new Puzzle Matching Adventure : 1,000,000+
TerraGenesis - Space Colony : 1,000,000+
SHADOWGUN LEGENDS : 1,000,000+
RULES OF SURVIVAL : 10,000,000+
Mafia City : 10,000,000+
Cash, Inc. Money Clicker Game & Business Adventure : 10,000,000+
Dino War: Rise of Beasts : 1,000,000+
Tokyo Ghoul: Dark War : 1,000,000+
Last Shelter: Survival : 5,000,000+
Guns of Glory : 10,000,000+
Lineage 2: Revolution : 5,000,000+
Final Fantasy XV: A New Empire : 10,000,000+
Girls' Frontline : 100,000+
Chapters: Interactive Stories : 1,000,000+
Honkai Impact 3rd : 1,000,000+
Master of Eternity(MOE) : 100,000+
Angry Birds 2 : 100,000,000+
PUBG MOBILE : 50,000,000+
The Sims™ FreePlay : 10,000,000+
Best Fiends - Free Puzzle Game : 10,000,000+
Jurassic World™ Alive : 5,000,000+
Choices: Stories You Play : 10,000,000+
Solitaire TriPeaks : 10,000,000+
Merge Dragons! : 5,000,000+
The Walking Dead: Road to Survival : 10,000,000+
Hustle Castle: Fantasy Kingdom : 10,000,000+
Might & Magic: Elemental Guardians : 500,000+
Game of Thrones: Conquest™ : 1,000,000+
Love Nikki-Dress UP Queen : 5,000,000+
Summoners War : 50,000,000+
FINAL FANTASY BRAVE EXVIUS : 5,000,000+
Fate/Grand Order (English) : 500,000+
Lords Mobile: Battle of the Empires - Strategy RPG : 50,000,000+
War and Order : 5,000,000+
Candy Crush Saga : 500,000,000+
8 Ball Pool : 100,000,000+
Subway Surfers : 1,000,000,000+
Candy Crush Soda Saga : 100,000,000+
Toon Blast : 10,000,000+
Toy Blast : 50,000,000+
Clash Royale : 100,000,000+
Clash of Clans : 100,000,000+
Plants vs. Zombies FREE : 100,000,000+
Block Puzzle : 5,000,000+
Super Jim Jump - pixel 3d : 1,000,000+
Pou : 500,000,000+
Flow Free : 100,000,000+
Homescapes : 10,000,000+
Wordscapes : 10,000,000+
My Talking Angela : 100,000,000+
slither.io : 100,000,000+
Cooking Fever : 100,000,000+
Yes day : 100,000,000+
Gardenscapes : 50,000,000+
Fishdom : 10,000,000+
Galaxy Attack: Alien Shooter : 10,000,000+
Score! Hero : 100,000,000+
Magic Tiles 3 : 50,000,000+
Jewels Star: OZ adventure : 1,000,000+
Granny : 50,000,000+
Dream League Soccer 2018 : 100,000,000+
Sweet Fruit Candy : 10,000,000+
Fruits Bomb : 10,000,000+
My Talking Tom : 500,000,000+
Sniper 3D Gun Shooter: Free Shooting Games - FPS : 100,000,000+
Shoot Bubble - Fruit Splash : 5,000,000+
Rider : 10,000,000+
Zombie Tsunami : 100,000,000+
Doodle Jump : 50,000,000+
Helix Jump : 100,000,000+
Crossy Road : 100,000,000+
Temple Run 2 : 500,000,000+
Talking Tom Gold Run : 100,000,000+
Alto's Adventure : 10,000,000+
DEER HUNTER 2018 : 10,000,000+
Cover Fire: offline shooting games for free : 10,000,000+
Anger of stick 5 : zombie : 50,000,000+
CATS: Crash Arena Turbo Stars : 50,000,000+
Soul Knight : 10,000,000+
Major Mayhem : 10,000,000+
DINO HUNTER: DEADLY SHORES : 10,000,000+
Extreme Match : 100,000+
Power Rangers Dino Charge : 10,000,000+
Zombie Hunter: Post Apocalypse Survival Games : 10,000,000+
Agar.io : 100,000,000+
Zombie Hunter King : 1,000,000+
Battlelands Royale : 1,000,000+
Once Upon a Tower : 1,000,000+
TEKKEN™ : 5,000,000+
diep.io : 10,000,000+
Arrow.io : 10,000,000+
BEYBLADE BURST app : 10,000,000+
Dragon Hills : 10,000,000+
Bus Rush: Subway Edition : 100,000,000+
Tiny Archers : 5,000,000+
Runner 3d like : 100,000+
War Robots : 50,000,000+
Dinosaur Simulator: Dino World : 5,000,000+
GUNSHIP BATTLE: Helicopter 3D : 50,000,000+
Quiz: Logo game : 10,000,000+
Jewels Legend - Match 3 Puzzle : 10,000,000+
Bubble Shooter : 10,000,000+
Bubble Shooter Genies : 5,000,000+
Blossom Blast Saga : 10,000,000+
Traffic Racer : 100,000,000+
Hill Climb Racing : 100,000,000+
Earn to Die 2 : 50,000,000+
Bubble Shooter 2 : 5,000,000+
Candy Bomb : 10,000,000+
Zombie Catchers : 10,000,000+
Gems or jewels ? : 10,000,000+
Angry Birds Rio : 100,000,000+
Candy Crush Jelly Saga : 50,000,000+
Cut the Rope FULL FREE : 100,000,000+
Hungry Shark Evolution : 100,000,000+
Power Pop Bubbles : 10,000,000+
Angry Birds Classic : 100,000,000+
Hill Climb Racing 2 : 100,000,000+
Jewels classic Prince : 5,000,000+
Fruit Block - Puzzle Legend : 10,000,000+
Bubble Shooter Space : 1,000,000+
Swamp Attack : 50,000,000+
1LINE – One Line with One Touch : 10,000,000+
Stick War: Legacy : 10,000,000+
Bowmasters : 50,000,000+
Block Puzzle Classic Legend ! : 5,000,000+
Marble Woka Woka 2018 - Bubble Shooter Match 3 : 10,000,000+
Pixel Art: Color by Number Game : 10,000,000+
Super Jabber Jump 3 : 5,000,000+
Rush : 10,000,000+
Jetpack Joyride : 100,000,000+
DEAD TARGET: FPS Zombie Apocalypse Survival Games : 50,000,000+
Word Search : 50,000,000+
Rope Hero Return of a Legend : 1,000,000+
Draw a Stickman: EPIC 2 Free : 10,000,000+
UNO ™ & Friends : 50,000,000+
4 in a Row : 500,000+
Super Mario Run : 100,000,000+
STARDOM: THE A-LIST : 1,000,000+
Glow Hockey : 100,000,000+
Asphalt 8: Airborne : 100,000,000+
Lep's World 2 🍀🍀 : 100,000,000+
Law of Creation: A Playable Manga : 500,000+
Real City Car Driver : 10,000,000+
Rolling Sky : 50,000,000+
4 in a row : 5,000,000+
Four In A Line Free : 5,000,000+
Draw A Stickman : 1,000,000+
Four In A Line : 1,000,000+
Cardi B Piano Game : 10,000+
MORTAL KOMBAT X : 10,000,000+
► MultiCraft ― Free Miner! 👍 : 50,000,000+
Pixel Gun 3D: Survival shooter & Battle Royale : 50,000,000+
Perfect Piano : 50,000,000+
Critical Ops : 10,000,000+
FRONTLINE COMMANDO: D-DAY : 10,000,000+
Fruit Ninja® : 100,000,000+
Beach Buggy Blitz : 50,000,000+
Vector : 100,000,000+
Dr. Driving : 100,000,000+
D Day World War II Commando Survival Shooting : 100,000+
Geometry Dash Meltdown : 50,000,000+
Bike Race Free - Top Motorcycle Racing Games : 100,000,000+
Smash Hit : 100,000,000+
Temple Run : 100,000,000+
Super Car F. Mod for MCPE : 50,000+
Gangstar Vegas - mafia game : 50,000,000+
Rolling G Sky : 100,000+
G-Switch 2 : 1,000,000+
G-Switch 3 : 100,000+
G-Switch : 100,000+
Radial-G : Infinity : 50,000+
Geometry Dash Lite : 100,000,000+
Car Driving Simulator Drift : 1,000,000+
RC City Police Heavy Traffic Racer : 1,000,000+
Motorbike Driving Simulator 3D : 10,000,000+
Helix : 500,000+
Solitaire! : 10,000,000+
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J-Stars Victory VS Guide : 10,000+
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Cops N Robbers - FPS Mini Game : 5,000,000+
Cops N Robbers 2 : 1,000,000+
Hide N Seek : Mini Game : 500,000+
Rope'n'Fly 3 - Dusk Till Dawn : 10,000,000+
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Rock n Roll Music Quiz Game : 10,000+
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Gun Shoot War Q : 1,000,000+
DJMAX TECHNIKA Q - Music Game : 100,000+
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Identity V : 1,000,000+
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Sin City Crime Simulator V - Gangster : 100,000+
The Gang Sniper V. Pocket Edition. : 500,000+
San Andreas: Gang Crime V : 100,000+
Grand Stickman Cover V : 100,000+
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Pixel Z Gunner 3D - Battle Survival Fps : 1,000,000+
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AE Gun Ball: arcade ball games : 1,000,000+
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AE 3D Moto 3 : 100,000+
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VR AG Racing for Cardboard : 1,000+
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Baby Game Animal Jam Free : 500+
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Crayola Color Blaster : 1,000+
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Car Race by Fun Games For Free : 1,000,000+
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The Visitor: Ep.1 - Kitty Cat Carnage : 500,000+
Dr.Slender Ep 1 Guide (Eng) : 10,000+
Decay: The Mare - Ep.1 (Trial) : 100,000+
EP Gem Hunter : 1,000+
Gate Of Death Ep: 1 : 100+
Oggy : 5,000,000+
Invasion: Defend EU : 50+
R-EU-READY : 500+
Speed Racing Ultimate 2 : 1,000,000+
Countries of the European Union (Quiz) : 100+
I Know Stuff : 5,000,000+
Water Surfer Racing In Moto : 1,000,000+
Ew, the small alien : 10+
Rescue Robots Survival Games : 5,000,000+
Bike Race - Bike Blast Rush : 10,000,000+
ETERNITY WARRIORS 2 : 5,000,000+
Snes9x EX+ : 5,000,000+
Virtual Dice EX : 5,000+
Eyes - The Scary Horror Game Adventure : 10,000,000+
Sudoku Master : 1,000,000+
Jungle Monkey Run : 10,000,000+
Ez Mirror Match : 500,000+
CNY Slots : Gong Xi Fa Cai 发财机 : 5,000+
Golden HoYeah Slots - Real Casino Slots : 5,000,000+
FaFaFa™ Gold Casino: Free slot machines : 1,000,000+
Heart of Vegas™ Slots – Free Slot Casino Games : 10,000,000+
Garena Free Fire : 100,000,000+
FG SPINNER : 10+
BROTHER IN WARS: GUNNER CITY WARLORDS : 1,000,000+
Angry Birds Space HD : 5,000,000+
Police Car Driver : 10,000,000+
Modern Sniper Strike: Best Commando Action 2k18 : 10,000+
Moto Fighter 3D : 10,000,000+
BMX Boy : 50,000,000+
Crazy Bike attack Racing New: motorcycle racing : 5,000,000+
Fields of Battle : 1,000,000+
Family Guy The Quest for Stuff : 10,000,000+
Toy Attack : 500,000+
SnowMobile Parking Adventure : 1,000,000+
Zombie Sniper 3D III : 500,000+
Shoot Hunter-Gun Killer : 50,000,000+
Fast Motorcycle Driver 2016 : 1,000,000+
Forgotten Hill: Fall : 50,000+
Forgotten Hill Mementoes : 100,000+
Forgotten Hill: Surgery : 100,000+
Forgotten Hill: Puppeteer : 100,000+
FJ Final Join , Circles Game : 1,000+
Offroad drive : 4x4 driving game : 100,000+
Rope Hero: Vice Town : 10,000,000+
Drive 4x4 Luxury SUV Jeep : 500,000+
Motocross Mayhem : 1,000,000+
Dino Defends king 3 – Dinosaur T rex Hunter Games : 50,000+
Block Gun 3D: Haunted Hollow : 1,000,000+
Navy Gunner Shoot War 3D : 10,000,000+
Drift Legends : 1,000,000+
FK (FlightKid) : 10+
Toy Truck Rally 3D : 50,000,000+
PRO MX MOTOCROSS 2 : 5,000,000+
FRONTLINE COMMANDO : 10,000,000+
Gun Builder ELITE : 1,000,000+
Magnum 3.0 Gun Custom SImulator : 1,000,000+
Gun Club Armory : 1,000,000+
Armed Cam Gun Pack : 10,000+
Fo Fo Fish : 50+
4x4 Jeep Racer : 1,000,000+
Frontline Terrorist Battle Shoot: Free FPS Shooter : 1,000,000+
Mad Dash Fo' Cash : 100+
Race Manager FP : 5,000+
FP Runner : 1,000+
Modern Counter Terrorist FPS Shoot : 100,000+
Monster Ride Pro : 10+
BEBONCOOL GAMEPAD V1.0 : 100,000+
Modern Strike Online : 10,000,000+
Modern Counter Terror Attack – Shooting Game : 50,000+
Big Hunter : 10,000,000+
Modern Counter Global Strike 3D : 50,000+
Modern Counter Global Strike 3D V2 : 50,000+
Winter Wonderland : 50,000+
Soccer Clubs Logo Quiz : 1,000,000+
Sid Story : 500,000+
Fatal Raid - No.1 Mobile FPS : 1,000,000+
Poker Pro.Fr : 100,000+

GAME category has over 15 million installs in Google Play Store. Considering we tentatively chose the same for iOS earlier, I believe this is a great start.

Conclusion

We've come a long way, but it's important to understand the goal of our project. The main source of revenue is in-app ads. We needed to find an app profile, in Google Play Store and the App Store, with high user engagement to recommend to our developers. More users who see and engage with the ads, means more revenue!

Based on our analysis of the App Store and Google Play Store, we've concluded to build a game. It's a very popular genre in terms of number of apps in the App Store, and among the top in terms of installs in Google Play Store. It's safe to say most of us have a game or two installed on our phones. Our developers will be hard at work to create a fun game to engage users.