How to Spot Profitable App Profiles in App Store and Google Play Markets

The aim of this Project is to provide some criteria to identify some types of apps in English that could attract more users. Since our Company builds English Android and iOS mobile apps, I will focus my attention on English apps available on Google Play and the App Store. In addition, since our company's builds only free-to-download apps and our main source of revenue consistes of in-app ads, I am interested to spot those apps that attract the highest number of users - i.e. the highest number of people engaging with the in-app ads.

Sampling

I started by opening and exploring the two datasets that will be the subject of my investigation. The first dataset contains more than 7,000 iOS apps from the App Store (data collected in July 2017). This dataset is called 'AppleStore.csv':

In [1]:
opened_file = open('AppleStore.csv')
from csv import reader
read_file = reader(opened_file)
applestore_apps_data = list(read_file)

The second dataset contains around 10,000 Android Apps from Google Play (data collected in August 2018).This dataset is called 'googleplaystore.csv':

In [2]:
opened_file = open('googleplaystore.csv')
from csv import reader
read_file = reader(opened_file)
googleplay_apps_data = list(read_file)
In [3]:
def explore_data(dataset, start, end, rows_and_columns=False):
    dataset_slice = dataset[start:end]    
    for row in dataset_slice:
        print(row)
        print('\n') # adds a new (empty) line after each row

    if rows_and_columns:
        print('Number of rows:', len(dataset))
        print('Number of columns:', len(dataset[0]))

I now look more in detail at the type of data contained in each dataset, and calculate both the total number of apps (i.e. rows) and parameters associated to each app (i.e. columns), in each dataset.

In [4]:
#Exploring Applestore
explore_data(applestore_apps_data, 0, 4, True)
['id', 'track_name', 'size_bytes', 'currency', 'price', 'rating_count_tot', 'rating_count_ver', 'user_rating', 'user_rating_ver', 'ver', 'cont_rating', 'prime_genre', 'sup_devices.num', 'ipadSc_urls.num', 'lang.num', 'vpp_lic']


['284882215', 'Facebook', '389879808', 'USD', '0.0', '2974676', '212', '3.5', '3.5', '95.0', '4+', 'Social Networking', '37', '1', '29', '1']


['389801252', 'Instagram', '113954816', 'USD', '0.0', '2161558', '1289', '4.5', '4.0', '10.23', '12+', 'Photo & Video', '37', '0', '29', '1']


['529479190', 'Clash of Clans', '116476928', 'USD', '0.0', '2130805', '579', '4.5', '4.5', '9.24.12', '9+', 'Games', '38', '5', '18', '1']


Number of rows: 7198
Number of columns: 16
In [5]:
#Exploring GooglePlay
explore_data(googleplay_apps_data, 0, 4, True)
['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver']


['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', 'January 7, 2018', '1.0.0', '4.0.3 and up']


['Coloring book moana', 'ART_AND_DESIGN', '3.9', '967', '14M', '500,000+', 'Free', '0', 'Everyone', 'Art & Design;Pretend Play', 'January 15, 2018', '2.0.0', '4.0.3 and up']


['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', 'August 1, 2018', '1.2.4', '4.0.3 and up']


Number of rows: 10842
Number of columns: 13

Data cleaning

Before performing my analysis, I need to remove duplicated data and corrected errors.

Cleaning up errors

Missing information

I firstly check wheather some of the rows had missing information. I compar the length of the header of each dataset with the length of each row in the dataset. I notice that in the GooglePlay dataset one row is shorter than the header. By looking at the original file source I discover that the "Category" parameter is missing. The row containing the mistake appears to be row 10473.

In [6]:
#Identifying rows with missing information on Apple Store
for row in applestore_apps_data:
    if len(row) != len(applestore_apps_data[0]):
        print(applestore_apps_data[0])
        print(len(applestore_apps_data[0]))
        print(row)
        print(len(row))
In [7]:
#Identifying rows with missing information on Google Play
for row in googleplay_apps_data:
    if len(row) != len(googleplay_apps_data[0]):
        print(googleplay_apps_data[0]) #this is the dataset header.
        print(len(googleplay_apps_data[0])) #this is the length of the header (i.e. normal row).
        print(row) #this is the row containing the mistake.
        print(len(row)) #this is the length of the shorter row.
        print(googleplay_apps_data.index(row)) #this is the number of the row containing the mistake.
['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver']
13
['Life Made WI-Fi Touchscreen Photo Frame', '1.9', '19', '3.0M', '1,000+', 'Free', '0', 'Everyone', '', 'February 11, 2018', '1.0.19', '4.0 and up']
12
10473

I therefore delete the row with the missing information.

In [8]:
del(googleplay_apps_data[10473])

Duplicated entries

Another possible source of mistakes is the presence of duplicated entries (i.e. some apps are present multiple times). I check if this is the case in both databases using a code that allowed me to identify multiple entries and show them:

In [9]:
duplicated_apps = []
unique_apps = []
for app in applestore_apps_data:
    name = app[1]
    if name in unique_apps:
        duplicated_apps.append(name)
    else:
        unique_apps.append(name)
print(duplicated_apps[:5])
print('number of unique apps_apple: ', len(unique_apps))
print('number of duplicated apps_apple: ', len(duplicated_apps))
['Mannequin Challenge', 'VR Roller Coaster']
number of unique apps_apple:  7196
number of duplicated apps_apple:  2
In [10]:
duplicated_apps = []
unique_apps = []
for app in googleplay_apps_data:
    name = app[0]
    if name in unique_apps:
        duplicated_apps.append(name)
    else:
        unique_apps.append(name)
print(duplicated_apps[:5])
print('number of unique apps_google: ', len(unique_apps))
print('number of duplicated apps_google: ', len(duplicated_apps))
['Quick PDF Scanner + OCR FREE', 'Box', 'Google My Business', 'ZOOM Cloud Meetings', 'join.me - Simple Meetings']
number of unique apps_google:  9660
number of duplicated apps_google:  1181

I have observed the presence of multiple duplicated apps, especially in GooglePlay. I will start cleaning this dataset first. I need to establish a criterium to select the right parameters to keep of each duplicated app. I notice that the only difference between the various duplicated versions of the same app is the total number of reviews, possibly because the information was retrieved at various moments during the same day. Indeed, the various numbers, albeit different, are all quite similar. I therefore decide to keep only the one duplicate with the highest number of reviews. To do so, I firstly create a list of all the single GooglePlay app and their associated maximum number of reviews.

In [11]:
reviews_max = {}

for app in googleplay_apps_data[1:]:
    name = app[0]
    n_reviews = float(app[3])
    
    if name in reviews_max and reviews_max[name] < n_reviews:
        reviews_max[name] = n_reviews
        
    elif name not in reviews_max:
        reviews_max[name] = n_reviews
print('Google Play reviews max length = ', len(reviews_max)) #number of unique elements in the Google Play database.
Google Play reviews max length =  9659

Now I want to substitute the value for the number of reviews with the maximum number of reviews for each value in the initial dataset GooglePlay. In a second moment, I delete all duplicated vaules in this dataset, creating a new, clean dataset (called unique_googleplay_apps_data), and use this last one to clean the initial dataset. To do so, I loop through the GooglePlay dataset and included each of them in the list of duplicated values. I include it in the list of unique values only if the number of reviews matched the one in the dictionary "reviews_max" and if the value is not altready present in the list of duplicated values (meaning it was a unique entry). The obtained list contains 9659 entries, plus the header, as expected.

In [12]:
unique_googleplay_apps_data = []
duplicated_googleplay_apps_data = []

unique_googleplay_apps_data.append(googleplay_apps_data[0])

for app in googleplay_apps_data[1:]:
    name = app[0]
    n_reviews = float(app[3])
    
    if (reviews_max[name] == n_reviews) and (name not in duplicated_googleplay_apps_data):
        unique_googleplay_apps_data.append(app)
        duplicated_googleplay_apps_data.append(name) # make sure this is inside the if block


print("Unique Google Play list elements = ", len(unique_googleplay_apps_data))
print(unique_googleplay_apps_data[:3]) #first three entries in the cleaned Google Play dataset.
Unique Google Play list elements =  9660
[['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver'], ['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', 'January 7, 2018', '1.0.0', '4.0.3 and up'], ['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', 'August 1, 2018', '1.2.4', '4.0.3 and up']]

To clean the Apple Store database, I knew from previous analysis that the names of the repeated apps are the following: 'Mannequin Challenge', 'VR Roller Coaster'. I therefore look for the entries with these names and compared them manually.

In [13]:
for app in applestore_apps_data:
    name = app[1]
    if name == str('Mannequin Challenge'):
        print(app)
print("Apple Store putative duplicated Mannequin Challenge apps = ", applestore_apps_data[0])
['1173990889', 'Mannequin Challenge', '109705216', 'USD', '0.0', '668', '87', '3.0', '3.0', '1.4', '9+', 'Games', '37', '4', '1', '1']
['1178454060', 'Mannequin Challenge', '59572224', 'USD', '0.0', '105', '58', '4.0', '4.5', '1.0.1', '4+', 'Games', '38', '5', '1', '1']
Apple Store putative duplicated Mannequin Challenge apps =  ['id', 'track_name', 'size_bytes', 'currency', 'price', 'rating_count_tot', 'rating_count_ver', 'user_rating', 'user_rating_ver', 'ver', 'cont_rating', 'prime_genre', 'sup_devices.num', 'ipadSc_urls.num', 'lang.num', 'vpp_lic']
In [14]:
for app in applestore_apps_data:
    name = app[1]
    if name == str('VR Roller Coaster'):
        print(app)
print("Apple Store putative duplicated VR Roller Coaster apps = ", applestore_apps_data[0])
['952877179', 'VR Roller Coaster', '169523200', 'USD', '0.0', '107', '102', '3.5', '3.5', '2.0.0', '4+', 'Games', '37', '5', '1', '1']
['1089824278', 'VR Roller Coaster', '240964608', 'USD', '0.0', '67', '44', '3.5', '4.0', '0.81', '4+', 'Games', '38', '0', '1', '1']
Apple Store putative duplicated VR Roller Coaster apps =  ['id', 'track_name', 'size_bytes', 'currency', 'price', 'rating_count_tot', 'rating_count_ver', 'user_rating', 'user_rating_ver', 'ver', 'cont_rating', 'prime_genre', 'sup_devices.num', 'ipadSc_urls.num', 'lang.num', 'vpp_lic']

From this analysis it is not clear whather the AppleStore dataset contains duplicated entries or not. However, according to this thread (https://www.kaggle.com/ramamet4/app-store-apple-data-set-10k-apps/discussion/90409) it seems the apps are all genuine. I therefore did not delete any of them.

Cleaning up not useful data

Erase non English apps

For this project, I am only interested in apps directed towards an English-speaking audience. I have therefore to remove all apps not written in English. As a rule of thumb, all apps whose name contain non-English characters have to be excluded. English characters correspond to ASCII numbering 0-127. The definition below will help me distinguish between English and non-English apps. It retrieves "True" when an app is reasonably written in English, and "false" whan it is not. As it will appear clear for the last 2 examples below, however, this system is not optimal, as sometimes special character are used in English as well, for example for emojii or special functions.

In [15]:
def name_english(string):
    for character in string:
        if ord(character)>127:
            return False
    return True

print(name_english('Instagram'))
print(name_english('爱奇艺PPS -《欢乐颂2》电视剧热播'))
print(name_english('Docs To Go™ Free Office Suite'))
print(name_english('Instachat 😜'))
True
False
False
False

Here I will show how I modified the previous definition in order to allow three special characters to be present in the app name in order to keep it included in the English apps dataset:

In [16]:
def name_english1(string):
    non_ascii = 0
    for character in string:
        if (ord(character)>127):
            non_ascii += 1
    if non_ascii>3: #this program allows pu to three special characters in the app name.
            return False
    return True

print(name_english1('Instagram'))
print(name_english1('爱奇艺PPS -《欢乐颂2》电视剧热播'))
print(name_english1('Docs To Go™ Free Office Suite'))
print(name_english1('Instachat 😜'))
True
False
True
True

I apply this function to trim all non-English apps out of the two datasets.

In [17]:
English_googleplay_apps_data = []

English_googleplay_apps_data.append(unique_googleplay_apps_data[0])

for app in unique_googleplay_apps_data[1:]:
    name = app[0]
    if name_english1(name) == True:
        English_googleplay_apps_data.append(app)

        
print('Number of English apps in Google Play = ', len(English_googleplay_apps_data))
print(English_googleplay_apps_data[:4]) #I show the first four rows of the dataset.
Number of English apps in Google Play =  9615
[['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver'], ['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', 'January 7, 2018', '1.0.0', '4.0.3 and up'], ['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', 'August 1, 2018', '1.2.4', '4.0.3 and up'], ['Sketch - Draw & Paint', 'ART_AND_DESIGN', '4.5', '215644', '25M', '50,000,000+', 'Free', '0', 'Teen', 'Art & Design', 'June 8, 2018', 'Varies with device', '4.2 and up']]
In [18]:
English_applestore_apps_data = []

English_applestore_apps_data.append(applestore_apps_data[0])

for app in applestore_apps_data[1:]:
    name = app[1]
    if name_english1(name) == True:
        English_applestore_apps_data.append(app)

        
print('Number of English apps in Apple Store = ', len(English_applestore_apps_data))
print(English_applestore_apps_data[:4]) #I show the first four rows of the dataset.
Number of English apps in Apple Store =  6184
[['id', 'track_name', 'size_bytes', 'currency', 'price', 'rating_count_tot', 'rating_count_ver', 'user_rating', 'user_rating_ver', 'ver', 'cont_rating', 'prime_genre', 'sup_devices.num', 'ipadSc_urls.num', 'lang.num', 'vpp_lic'], ['284882215', 'Facebook', '389879808', 'USD', '0.0', '2974676', '212', '3.5', '3.5', '95.0', '4+', 'Social Networking', '37', '1', '29', '1'], ['389801252', 'Instagram', '113954816', 'USD', '0.0', '2161558', '1289', '4.5', '4.0', '10.23', '12+', 'Photo & Video', '37', '0', '29', '1'], ['529479190', 'Clash of Clans', '116476928', 'USD', '0.0', '2130805', '579', '4.5', '4.5', '9.24.12', '9+', 'Games', '38', '5', '18', '1']]

Isolating only free apps

As I am only interested in selecting free English apps for my analysis, I used the same procedure to isolate them from both Apple Store and Google Play.

In [19]:
free_eng_googleplay_apps = []
free_eng_googleplay_apps.append(English_googleplay_apps_data[0])

for app in English_googleplay_apps_data[1:]:
    type = app[7]
    if type == '0':
        free_eng_googleplay_apps.append(app)

print(free_eng_googleplay_apps[:3])
print('Number of free English apps in Google Play = ', len(free_eng_googleplay_apps[1:]))
[['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver'], ['Photo Editor & Candy Camera & Grid & ScrapBook', 'ART_AND_DESIGN', '4.1', '159', '19M', '10,000+', 'Free', '0', 'Everyone', 'Art & Design', 'January 7, 2018', '1.0.0', '4.0.3 and up'], ['U Launcher Lite – FREE Live Cool Themes, Hide Apps', 'ART_AND_DESIGN', '4.7', '87510', '8.7M', '5,000,000+', 'Free', '0', 'Everyone', 'Art & Design', 'August 1, 2018', '1.2.4', '4.0.3 and up']]
Number of free English apps in Google Play =  8864
In [20]:
free_eng_applestore_apps = []
free_eng_applestore_apps.append(English_applestore_apps_data[0])

for app in English_applestore_apps_data:
    type = app[4]
    if type == '0.0':
        free_eng_applestore_apps.append(app)

print(free_eng_applestore_apps[:3])
print('Number of free English apps inApple Store = ', len(free_eng_applestore_apps[1:]))
[['id', 'track_name', 'size_bytes', 'currency', 'price', 'rating_count_tot', 'rating_count_ver', 'user_rating', 'user_rating_ver', 'ver', 'cont_rating', 'prime_genre', 'sup_devices.num', 'ipadSc_urls.num', 'lang.num', 'vpp_lic'], ['284882215', 'Facebook', '389879808', 'USD', '0.0', '2974676', '212', '3.5', '3.5', '95.0', '4+', 'Social Networking', '37', '1', '29', '1'], ['389801252', 'Instagram', '113954816', 'USD', '0.0', '2161558', '1289', '4.5', '4.0', '10.23', '12+', 'Photo & Video', '37', '0', '29', '1']]
Number of free English apps inApple Store =  3222

At this point I have finished cleaning my data. There are 8864 apps in Google Play and 3222 apps in Alle Store. I consider these as sufficient big samples to proceed to data analysis.

Data analysis

I here start analysing the two cleaned apps datasets. The Company I work with develops apps for Google Play first, and if it has a good response from users then it is further developed and six months after is launched on Apple Store as well. I am therefore interested in finding out apps that are profitable both in Google Play and Apple Store. I will start by having a closer look at the data and the types of apps that are present in the two databases. From the header of both datasets, I can see that the apps have an associated "category" (in Google Drive) or "prime_genre" (in Apple Store).

In [21]:
print('Google Play table header = ', free_eng_googleplay_apps[0])
print('Apple Store table header = ', free_eng_applestore_apps[0])
Google Play table header =  ['App', 'Category', 'Rating', 'Reviews', 'Size', 'Installs', 'Type', 'Price', 'Content Rating', 'Genres', 'Last Updated', 'Current Ver', 'Android Ver']
Apple Store table header =  ['id', 'track_name', 'size_bytes', 'currency', 'price', 'rating_count_tot', 'rating_count_ver', 'user_rating', 'user_rating_ver', 'ver', 'cont_rating', 'prime_genre', 'sup_devices.num', 'ipadSc_urls.num', 'lang.num', 'vpp_lic']

Analysis of app types in both datasets

Here, I class all apps according to their type. To do so, I created a function that retrieves the frequency table of app types for both markets.

In [22]:
def freq_table(dataset, index):
    freq_dictionary = {}
    for row in dataset:
        value = row[index]
        if value in freq_dictionary:
            freq_dictionary[value] += 1
        else:
            freq_dictionary[value] = 1
    perc_freq = {}
    for element in freq_dictionary:
        perc_freq[element] = freq_dictionary[element] / len(dataset)
        perc_freq[element] = perc_freq[element]*100
        
    return perc_freq

def display_table(dataset, index):
    table = freq_table(dataset, index)
    table_display = []
    for key in table:
        key_val_as_tuple = (table[key], key)
        table_display.append(key_val_as_tuple)

    table_sorted = sorted(table_display, reverse = True)
    for entry in table_sorted:
        print(entry[1], ':', entry[0])

Below, I use the code genereated above to analyse the Category and Genres column of Google Play and the prime_genre column of Apple Store.

In [23]:
print("Percentage of each Category in Google Play")
display_table(free_eng_googleplay_apps[1:], 1)
Percentage of each Category in Google Play
FAMILY : 18.907942238267147
GAME : 9.724729241877256
TOOLS : 8.461191335740072
BUSINESS : 4.591606498194946
LIFESTYLE : 3.9034296028880866
PRODUCTIVITY : 3.892148014440433
FINANCE : 3.7003610108303246
MEDICAL : 3.531137184115524
SPORTS : 3.395758122743682
PERSONALIZATION : 3.3167870036101084
COMMUNICATION : 3.2378158844765346
HEALTH_AND_FITNESS : 3.0798736462093865
PHOTOGRAPHY : 2.944494584837545
NEWS_AND_MAGAZINES : 2.7978339350180503
SOCIAL : 2.6624548736462095
TRAVEL_AND_LOCAL : 2.33528880866426
SHOPPING : 2.2450361010830324
BOOKS_AND_REFERENCE : 2.1435018050541514
DATING : 1.861462093862816
VIDEO_PLAYERS : 1.7937725631768955
MAPS_AND_NAVIGATION : 1.3989169675090252
FOOD_AND_DRINK : 1.2409747292418771
EDUCATION : 1.1620036101083033
ENTERTAINMENT : 0.9589350180505415
LIBRARIES_AND_DEMO : 0.9363718411552346
AUTO_AND_VEHICLES : 0.9250902527075812
HOUSE_AND_HOME : 0.8235559566787004
WEATHER : 0.8009927797833934
EVENTS : 0.7107400722021661
PARENTING : 0.6543321299638989
ART_AND_DESIGN : 0.6430505415162455
COMICS : 0.6204873646209386
BEAUTY : 0.5979241877256317
In [24]:
print("Percentage of each Genres in Google Play")
display_table(free_eng_googleplay_apps[1:], 9)
Percentage of each Genres in Google Play
Tools : 8.449909747292418
Entertainment : 6.069494584837545
Education : 5.347472924187725
Business : 4.591606498194946
Productivity : 3.892148014440433
Lifestyle : 3.892148014440433
Finance : 3.7003610108303246
Medical : 3.531137184115524
Sports : 3.463447653429603
Personalization : 3.3167870036101084
Communication : 3.2378158844765346
Action : 3.1024368231046933
Health & Fitness : 3.0798736462093865
Photography : 2.944494584837545
News & Magazines : 2.7978339350180503
Social : 2.6624548736462095
Travel & Local : 2.3240072202166067
Shopping : 2.2450361010830324
Books & Reference : 2.1435018050541514
Simulation : 2.0419675090252705
Dating : 1.861462093862816
Arcade : 1.8501805054151623
Video Players & Editors : 1.7712093862815883
Casual : 1.7599277978339352
Maps & Navigation : 1.3989169675090252
Food & Drink : 1.2409747292418771
Puzzle : 1.128158844765343
Racing : 0.9927797833935018
Role Playing : 0.9363718411552346
Libraries & Demo : 0.9363718411552346
Auto & Vehicles : 0.9250902527075812
Strategy : 0.9138086642599278
House & Home : 0.8235559566787004
Weather : 0.8009927797833934
Events : 0.7107400722021661
Adventure : 0.6768953068592057
Comics : 0.6092057761732852
Beauty : 0.5979241877256317
Art & Design : 0.5979241877256317
Parenting : 0.4963898916967509
Card : 0.45126353790613716
Casino : 0.42870036101083037
Trivia : 0.41741877256317694
Educational;Education : 0.39485559566787
Board : 0.3835740072202166
Educational : 0.3722924187725632
Education;Education : 0.33844765342960287
Word : 0.2594765342960289
Casual;Pretend Play : 0.236913357400722
Music : 0.2030685920577617
Racing;Action & Adventure : 0.16922382671480143
Puzzle;Brain Games : 0.16922382671480143
Entertainment;Music & Video : 0.16922382671480143
Casual;Brain Games : 0.13537906137184114
Casual;Action & Adventure : 0.13537906137184114
Arcade;Action & Adventure : 0.12409747292418773
Action;Action & Adventure : 0.10153429602888085
Educational;Pretend Play : 0.09025270758122744
Simulation;Action & Adventure : 0.078971119133574
Parenting;Education : 0.078971119133574
Entertainment;Brain Games : 0.078971119133574
Board;Brain Games : 0.078971119133574
Parenting;Music & Video : 0.06768953068592057
Educational;Brain Games : 0.06768953068592057
Casual;Creativity : 0.06768953068592057
Art & Design;Creativity : 0.06768953068592057
Education;Pretend Play : 0.056407942238267145
Role Playing;Pretend Play : 0.04512635379061372
Education;Creativity : 0.04512635379061372
Role Playing;Action & Adventure : 0.033844765342960284
Puzzle;Action & Adventure : 0.033844765342960284
Entertainment;Creativity : 0.033844765342960284
Entertainment;Action & Adventure : 0.033844765342960284
Educational;Creativity : 0.033844765342960284
Educational;Action & Adventure : 0.033844765342960284
Education;Music & Video : 0.033844765342960284
Education;Brain Games : 0.033844765342960284
Education;Action & Adventure : 0.033844765342960284
Adventure;Action & Adventure : 0.033844765342960284
Video Players & Editors;Music & Video : 0.02256317689530686
Sports;Action & Adventure : 0.02256317689530686
Simulation;Pretend Play : 0.02256317689530686
Puzzle;Creativity : 0.02256317689530686
Music;Music & Video : 0.02256317689530686
Entertainment;Pretend Play : 0.02256317689530686
Casual;Education : 0.02256317689530686
Board;Action & Adventure : 0.02256317689530686
Video Players & Editors;Creativity : 0.01128158844765343
Trivia;Education : 0.01128158844765343
Travel & Local;Action & Adventure : 0.01128158844765343
Tools;Education : 0.01128158844765343
Strategy;Education : 0.01128158844765343
Strategy;Creativity : 0.01128158844765343
Strategy;Action & Adventure : 0.01128158844765343
Simulation;Education : 0.01128158844765343
Role Playing;Brain Games : 0.01128158844765343
Racing;Pretend Play : 0.01128158844765343
Puzzle;Education : 0.01128158844765343
Parenting;Brain Games : 0.01128158844765343
Music & Audio;Music & Video : 0.01128158844765343
Lifestyle;Pretend Play : 0.01128158844765343
Lifestyle;Education : 0.01128158844765343
Health & Fitness;Education : 0.01128158844765343
Health & Fitness;Action & Adventure : 0.01128158844765343
Entertainment;Education : 0.01128158844765343
Communication;Creativity : 0.01128158844765343
Comics;Creativity : 0.01128158844765343
Casual;Music & Video : 0.01128158844765343
Card;Action & Adventure : 0.01128158844765343
Books & Reference;Education : 0.01128158844765343
Art & Design;Pretend Play : 0.01128158844765343
Art & Design;Action & Adventure : 0.01128158844765343
Arcade;Pretend Play : 0.01128158844765343
Adventure;Education : 0.01128158844765343
In [25]:
print("Percentage of each Category in Apple Store")
display_table(free_eng_applestore_apps[1:], 11)
Percentage of each Category in Apple Store
Games : 58.16263190564867
Entertainment : 7.883302296710118
Photo & Video : 4.9658597144630665
Education : 3.662321539416512
Social Networking : 3.2898820608317814
Shopping : 2.60707635009311
Utilities : 2.5139664804469275
Sports : 2.1415270018621975
Music : 2.0484171322160147
Health & Fitness : 2.0173805090006205
Productivity : 1.7380509000620732
Lifestyle : 1.5828677839851024
News : 1.3345747982619491
Travel : 1.2414649286157666
Finance : 1.1173184357541899
Weather : 0.8690254500310366
Food & Drink : 0.8069522036002483
Reference : 0.5586592178770949
Business : 0.5276225946617008
Book : 0.4345127250155183
Navigation : 0.186219739292365
Medical : 0.186219739292365
Catalogs : 0.12414649286157665

At first sight, it is important to notice that the two datasets are not easy to compare, as they have been classified in a different way, using a different amount of categories and with different names. For what concerns the Google Play market, the Family category is the most common (18%), followed by Games (9.7%) and Tools (8.5%). As Genres, Tools and Entertainment are the most common, although they represent only 8.4% and 6.1% of the whole market, respectively. For what concerns the Apple Store market, the Games genre is clearly the most common, as it represents 58% of the whole market and is followed by Entertainment - a very similar category - which however represents only 7.9% of the market. It is also noteworthy that in Google Play 10 categories represent less than 1% of the market, as well as 87 Genres. For Apple Store, there are 8 prime_genres that represent less than 1% of the market.

From this preliminary analysis, it appears that Apple Store contains a majority of entertainment-related apps, while Google Play is more heterogeneous. However, this is not sufficient to recomment an app category as the most promising to develop. To reach this goal, I will now take into account also the number of users per app category.

Analysis of the number of users per app category in both datasets

Apple Store

The number of users per app is a known parameter for the Google Play market (column "Install") but not for Apple Store. For this market, the only known information is the total number of ratings, that could be considered as a proxy of the total number of users. I will start by calculating the number of reatings per each app prime_genre in Apple Store.

In [26]:
genres_ios = freq_table(free_eng_applestore_apps[1:], -5)
print("Apple Store app categories and their associated average number of ratings:")
for genre in genres_ios:
    total = 0
    len_genre = 0
    for app in free_eng_applestore_apps[1:]:
        genre_app = app[-5]
        if genre_app == genre:            
            n_ratings = float(app[5])
            total += n_ratings
            len_genre += 1
    avg_n_ratings = total / len_genre
    print(genre, ':', avg_n_ratings)
Apple Store app categories and their associated average number of ratings:
Food & Drink : 33333.92307692308
Education : 7003.983050847458
Lifestyle : 16485.764705882353
Health & Fitness : 23298.015384615384
Games : 22788.6696905016
Utilities : 18684.456790123455
Productivity : 21028.410714285714
News : 21248.023255813954
Weather : 52279.892857142855
Business : 7491.117647058823
Finance : 31467.944444444445
Shopping : 26919.690476190477
Catalogs : 4004.0
Travel : 28243.8
Book : 39758.5
Social Networking : 71548.34905660378
Reference : 74942.11111111111
Photo & Video : 28441.54375
Sports : 23008.898550724636
Music : 57326.530303030304
Entertainment : 14029.830708661417
Navigation : 86090.33333333333
Medical : 612.0

For Apple Store, the categories that contain the highest amount of User ratings are those belonging to the Navigation (average number of rating: 86090) and Reference (average number of ratings: 74942) categories. Here I inspect the name of these apps:

In [27]:
print("Apple Store Navigation apps and their associated average number of ratings:")
for app in free_eng_applestore_apps:
    genre = app[-5]
    if genre == "Navigation":
        print(app[1], app[5])
Apple Store Navigation apps and their associated average number of ratings:
Waze - GPS Navigation, Maps & Real-time Traffic 345046
Google Maps - Navigation & Transit 154911
Geocaching® 12811
CoPilot GPS – Car Navigation & Offline Maps 3582
ImmobilienScout24: Real Estate Search in Germany 187
Railway Route Search 5
In [28]:
print("Apple Store Reference apps and their associated average number of ratings:")
for app in free_eng_applestore_apps:
    genre = app[-5]
    if genre == "Reference":
        print(app[1], app[5])
Apple Store Reference apps and their associated average number of ratings:
Bible 985920
Dictionary.com Dictionary & Thesaurus 200047
Dictionary.com Dictionary & Thesaurus for iPad 54175
Google Translate 26786
Muslim Pro: Ramadan 2017 Prayer Times, Azan, Quran 18418
New Furniture Mods - Pocket Wiki & Game Tools for Minecraft PC Edition 17588
Merriam-Webster Dictionary 16849
Night Sky 12122
City Maps for Minecraft PE - The Best Maps for Minecraft Pocket Edition (MCPE) 8535
LUCKY BLOCK MOD ™ for Minecraft PC Edition - The Best Pocket Wiki & Mods Installer Tools 4693
GUNS MODS for Minecraft PC Edition - Mods Tools 1497
Guides for Pokémon GO - Pokemon GO News and Cheats 826
WWDC 762
Horror Maps for Minecraft PE - Download The Scariest Maps for Minecraft Pocket Edition (MCPE) Free 718
VPN Express 14
Real Bike Traffic Rider Virtual Reality Glasses 8
教えて!goo 0
Jishokun-Japanese English Dictionary & Translator 0

In comparison, entertaining types of apps have a lower number of rating. For example, the Games category is in 14th position out of 23 and has a mean of 22,788 ratings, which is less than 30% the number of ratings of the Navigation category. Here again, it is interesting to see the total number of apps that belong to the Games category:

In [29]:
print("Appe Store Game apps and their associated average number of ratings:")
Game_apps = []
for app in free_eng_applestore_apps:
    genre = app[-5]
    if genre == "Games":
        Game_apps.append(app)
        print(app[1], app[5])
print("Total Apple Store game apps = ", len(Game_apps))
Appe Store Game apps and their associated average number of ratings:
Clash of Clans 2130805
Temple Run 1724546
Candy Crush Saga 961794
Angry Birds 824451
Subway Surfers 706110
Solitaire 679055
CSR Racing 677247
Crossy Road - Endless Arcade Hopper 669079
Injustice: Gods Among Us 612532
Hay Day 567344
PAC-MAN 508808
DragonVale 503230
Head Soccer 481564
Despicable Me: Minion Rush 464312
The Sims™ FreePlay 446880
Sonic Dash 418033
8 Ball Pool™ 416736
Tiny Tower - Free City Building 414803
Jetpack Joyride 405647
Bike Race - Top Motorcycle Racing Games 405007
Kim Kardashian: Hollywood 397730
Trivia Crack 393469
WordBrain 391401
Sniper 3D Assassin: Shoot to Kill Gun Game 386521
Flow Free 373857
Geometry Dash Lite 370370
▻Sudoku 359832
Fruit Ninja® 327025
Pixel Gun 3D 301182
Temple Run 2 295211
My Horse 293857
Word Cookies! 287095
Dragon City Mobile 277268
The Simpsons™: Tapped Out 274501
Plants vs. Zombies™ 2 267394
Clash Royale 266921
Pokémon GO 257627
CSR Racing 2 257100
Star Wars™: Commander 253448
Boom Beach 241929
MARVEL Contest of Champions 233599
MADDEN NFL Mobile 230289
Bejeweled Blitz 221002
Can You Escape 218024
Fallout Shelter 199396
SimCity BuildIt 198338
Real Basketball 198050
Asphalt 8: Airborne 188568
Magic Jigsaw Puzzles 187666
Farm Heroes Saga 187579
Beer Pong Game 187315
Glow Hockey 2 FREE 186653
Pictoword: Fun 2 Pics Guess What's the Word Trivia 186089
ROBLOX 183621
Bejeweled Classic 183259
Daily Celebrity Crossword 181384
AdVenture Capitalist 181359
Blackjack by MobilityWare 180087
Call of Duty®: Heroes 179416
Deer Hunter Classic 179111
Agar.io 176514
Piano Tiles (Don't Tap The White Tile) 172686
Angry Birds Rio 170843
The Secret Society® - Hidden Mystery 168674
Real Racing 3 164483
Highway Rider 164377
Words with Friends – Best Word Game 160668
Bowmasters - Top Multiplayer Bowman Archery Game 159323
aa 158845
2048 157882
Episode - Choose Your Story 155903
Dumb Ways to Die 151559
Jurassic World™: The Game 149138
Color Switch 145043
Iron Force 141634
Racing Penguin Free - Top Flying and Diving Game 141224
Two Dots 139486
Jigsaw Puzzle 138726
Summoners War 137122
Sniper Shooter: Gun Shooting Games 134080
Candy Crush Soda Saga 133394
My Singing Monsters 130519
Spider Solitaire Free by MobilityWare 128739
Smash Hit 126233
▻Solitaire 124618
My Talking Tom 123859
Clumsy Ninja 123032
Tetris® Blitz 122868
Star Wars™: Galaxy of Heroes 122260
Bubble Mania™ 122081
Geometry Dash Meltdown 117470
Beat the Boss 2 117338
Village Life: Love, Marriage and Babies 116620
MORTAL KOMBAT X 114475
Sky Burger - Build & Match Food Free 114096
Big Fish Casino – Best Vegas Slot Machines & Games 113959
Monster Legends RPG - War, Fight & Heroes Game 111579
Fairway Solitaire Blast 110062
Angry Birds 2 109104
Hill Climb Racing 108183
Game of War - Fire Age 107916
slither.io 107817
Cooking Fever 107797
Angry Birds Transformers 106434
⋆Solitaire 106398
ZigZag 104502
Family Guy: The Quest for Stuff 104060
DoubleDown Casino & Slots  – Vegas Slot Machines! 101599
MLB.com Home Run Derby 17 100035
Shadow Fight 2 99206
War Robots 97122
Angry Birds Space 95892
PewDiePie's Tuber Simulator 90851
Angry Birds HD 89110
Super Mario Run 87958
Tap Titans 87898
Score! Hero 85395
Angry Birds Epic RPG 84680
Hungry Shark Evolution 83784
Candy Blast Mania 81648
Godus 81311
Township 80801
4 Pics 1 Word 80308
Blackbox - think outside the box 80058
Egg, Inc. 79074
DEAD TRIGGER 78918
Block Craft 3D: Building Simulator Game For Free 78412
Daddy Long Legs 76622
Nyan Cat: Lost In Space 76392
Toy Blast 75822
Angry Birds Go! 75793
Angry Birds Seasons HD 75714
Covet Fashion - The Game for Dresses & Shopping 75034
QuizUp™ 72989
Bejeweled Classic HD 70926
Angry Birds Rio HD 70122
Trigger Fist 69624
Slots - Pharaoh's Way 69610
Stack 69368
UNO ™ & Friends 68911
Bloons TD Battles 67861
Dream League Soccer 2017 66004
Solitaire· 66002
Ace Fishing: Wild Catch 65831
MY LITTLE PONY: Magic Princess Quests 65201
LINE: Disney Tsum Tsum 65155
MARVEL Spider-Man Unlimited 64586
Criminal Case 63291
WordBubbles! 62061
Happy Wheels 60601
Cascade: Fun Spin and Match Puzzle Game 60488
Flight Pilot Simulator 3D: Flying Game For Free 60360
Bowling King 60271
Gummy Drop! – A Match 3 Puzzle Game 59158
Viva™ Slots Las Vegas Classic Casino Games 58738
Logos Quiz -Guess the most famous brands, new fun! 58640
Bingo!™ 56852
WordWhizzle 56054
My Boo - Virtual Pet with Mini Games for Kids 55783
Racing Rivals 55548
Piano Tiles 2™(Don't Tap The White Tile 2) 55077
Kendall and Kylie 55011
My Talking Angela 54549
1010! 53496
NYTimes Crossword - Daily Word Puzzle Game 53465
Evil Apples: A Filthy Adult Card & Party Game 53415
WGT Golf Game by Topgolf 53285
Smashy Road: Wanted 53162
Cookie Jam 52831
Frozen Free Fall 50593
WordWhizzle Search 49635
Jelly Jump 48694
Close Up Pics Quiz - Guess the Word Trivia Games 48032
Castle Clash: Brave Squads 47963
Mahjong Journey® 47949
Alice in the Mirrors of Albion: Hidden object game 47382
Super Stickman Golf 2 46859
Gangstar Vegas 46705
Seekers Notes: Hidden Mystery 46384
Tricky Test 2™: Genius Brain? 45578
Modern Combat 5 : The Multiplayer eSports Shooter 45270
Gardenscapes - New Acres 45227
Wooden Block Puzzle - Wood jigsaw fit 1010 matrix 44237
CSR Classics 43770
Soccer Stars™ 43216
Flippy Bottle Extreme! - Marker Flip Tricky 2K16 42435
Hangman. 42316
Billionaire – Business Capitalist Tycoon! 42058
World of Tanks Blitz 41729
Pearl's Peril - Hidden Object Adventures 41428
Real Steel World Robot Boxing 41277
Blitz Brigade: Multiplayer FPS shooter online! 41266
Panda Pop 41214
The Sandbox - Building & Crafting a Pixel World! 41108
Disney Emoji Blitz 41036
NBA LIVE Mobile Basketball 40619
YAHTZEE® With Buddies: The Classic Dice Game 40446
Jigsaw Puzzle Collection HD 40227
Angry Birds Space HD 39502
Fishdom 39217
Disney Crossy Road 38571
Zombie Frontier 3 – Top Zombie Shooting Game 38159
Lep's World Free - platformer games 38075
Best Fiends 37584
Hidden City®: Mystery of Shadows 37304
Unison League 36414
Gin Rummy Plus - Multiplayer Online Card Game 36355
Angry Birds POP! - Bubble Shooter 35711
Timberman 35587
Yu-Gi-Oh! Duel Links 35570
Fishing Kings Free+ 35058
Need for Speed™ No Limits 34998
Hearthstone 34694
Angry Birds Star Wars 34138
Dragon Mania Legends: Dragon Breeding Game 34039
Hill Climb Racing 2 33854
Cooking Dash™ 33808
Angry Birds Star Wars II 33724
Choices: Stories You Play 33698
Egg! 33407
Mr Jump 33282
Jenga 32527
Into the Dead 32492
Candy Crush Jelly Saga 32395
Solitaire TriPeaks: Classic Card Game 32215
Arrow Ambush 32020
Fun Run 2 - Multiplayer Race 31981
Stick Hero 31727
Zombie Tsunami 31311
Neko Atsume: Kitty Collector 31219
100 Balls 30967
Crazy Kitchen 30704
Rolling Sky 30670
WWE Immortals 29918
World Chef: Restaurant & Cooking Game 29886
Dog Simulator 2015 29817
Twist 29548
Blossom Blast Saga - Fun Flower Match & Grow Game 29475
Trials Frontier 29090
Megapolis 28902
Extreme Car Driving Simulator Free 28900
Pop the Lock 28754
Block! Hexa Puzzle 28524
Dude Perfect 2 28361
Basketball Stars™ 28216
FINAL FANTASY BRAVE EXVIUS 28187
Doodle Jump FREE - BE WARNED: Insanely addictive 28153
Batman: Arkham Origins 27738
Make It Rain: The Love of Money 27556
Cops N Robbers (FPS) - Block Survival Multiplayer 27122
Animal Jam - Play Wild! 26990
Driving School 2016 26685
Bad Piggies 26259
SMILE Inc. 25859
War Dragons 25834
Tap Sports Baseball 2016 25834
Looney Tunes Dash! 25806
N.O.V.A. 3: Freedom Edition - Near Orbit Vanguard Alliance game 25716
Royal Revolt 2 – Defend Your Castle 25152
Disco Zoo 24999
Mobile Strike 24935
Angry Birds Blast 24878
Turbo Dismount® 24808
Tank War - Geometry Go Shot Color Dot.IO 24760
Survivors: the Quest® 24547
Wizard of OZ: Magic Match 24507
Paper.io 24097
Hungry Shark World 24057
Clash of Kings - CoK 23910
Assassin's Creed Pirates 23895
Vainglory 23779
Words Crush: Hidden Words! 23735
Angry Birds Friends 23655
My Cafe: Recipes & Stories - World Restaurant Game 23556
Design Home 23298
100 PICS Quiz - guess the picture trivia games 23160
Castle Crush: Epic Strategy Game 23148
PAC-MAN 256 - Endless Arcade Maze 23015
Empires & Allies 22902
Crazy Taxi™ City Rush 22877
Angry Birds Star Wars HD 22674
Dungeon Hunter 5 - Multiplayer RPG on iOS 22513
Traffic Racer 22458
Kill Shot Bravo 22444
iGun Pro HD - The Original Gun Application 22324
Where's My Water? 2 22302
Solitaire Classic Card Game™ 22079
Amazing Thief 21984
Vlogger Go Viral - Clicker Game & Vlog Simulator 21977
Inside Out Thought Bubbles 21881
Restaurant DASH with Gordon Ramsay 21804
Juice Jam 21733
Jelly Splash 21601
Colorfly : Coloring Book for Adults - Free Games 21472
Robot Unicorn Attack 2 21432
Gods of Olympus 21414
RollerCoaster Tycoon® 4 Mobile™ 21407
MONOPOLY Bingo! 21025
The Walking Dead: No Man's Land 21016
Dungeon Boss 20980
King of Thieves 20911
Roll the Ball™ - slide puzzle 20911
MARVEL Future Fight 20906
Spinny Circle 20812
VS. Racing 2 20805
Minecraft: Story Mode 20621
Paradise Bay 20383
Sugar Smash: Book of Life 20254
Century City 20147
Hot Shot Slots Games – Vegas Casino Slot Machines 20064
Drive Ahead! 19776
Heart of Vegas Slots – Casino Slot Machine Games 19355
EA SPORTS™ UFC® 19354
LEGO® Star Wars™:  The Complete Saga 19340
Rodeo Stampede - Sky Zoo Safari 19199
Racing in Car 19067
Bad Piggies HD 19018
Bingo Pop 18971
100! Block Puzzle - Color jigsaw 10x10 board game 18821
Dawn of Titans 18735
Talking Tom Gold Run: Fun & Endless Running Game 18733
Letter Soup - Word Game 18358
Animation Throwdown: The Quest for Cards 18141
Charades!™ 18072
Head Basketball 18037
Kitchen Scramble: Cooking Game 17925
Merged! 17867
Zombie Castaways 17865
Willy Wonka Slots: Vegas Casino Slot Machines 17436
MARVEL Avengers Academy 17376
X-War: Clash of Zombies 17254
Disney Magic Kingdoms 17213
Flip Diving 17012
Swamp Attack 16968
Shooty Skies - Endless Arcade Flyer 16948
Warhammer 40,000: Freeblade 16879
The Silent Age 16852
Zombie Catchers 16805
The Line Zen 16674
DC Legends 16460
FarmVille: Tropic Escape - Harvest in Paradise 16457
Sonic CD 16358
Plants vs. Zombies™ Heroes 16305
Farm Heroes Super Saga: Match, Collect and Grow! 16259
The Walking Dead: Road to Survival - Strategy Game 16116
Tap Tap Fish - Abyssrium 15876
Forge of Empires 15617
Ninja Kid Run VR: Runner & Racing Games For Free 15399
FIFA Mobile Soccer 15365
Cupcake Mania™ 15336
Hovercraft: Takedown - Custom Combat Cars 15290
Flappy Golf 14995
Arrow 14673
Zombie Highway 2 14593
Traffic Rider 14592
Six! 14505
Fruit Nibblers 14505
Deer Hunter 2017 14461
Bottle Flip 2k16 14263
Hovercraft - Build Fly Retry 14123
Top Eleven 2017 - Be a Soccer Manager 14104
Snakeio 13870
WWE SuperCard 13842
94% 13805
Transformers: Earth Wars 13664
Slots - Huuuge Casino: Slot Machines 13637
Pokémon TCG Online 13559
my KONAMI Slots - Vegas Casino Slot Machine Games 13345
KleptoCats 13300
Churchill Solitaire - World War Card Game 13241
Farm Story 2™ 13142
Phoenix HD 13106
Block Сity Wars: game and skin export to minecraft 13097
MMX Racing 12854
BIG WIN Basketball 12669
The Trail 12573
Steppy Pants 12506
Football Clicker 12326
Fair Food Maker Game - Make Yummy Carnival Treats 12251
Rick and Morty: Pocket Mortys 12124
CLUE Bingo 12123
Hop 12079
Solitaire Ⓞ 12077
Extreme Fishing 2 Free 12002
Haunted Halloween Escape 11945
Pakka Pets Village - Build a Cute Virtual Pet Town 11933
Dots: A Game About Connecting 11900
Wheel of Fortune: Game Show Word Puzzles 11876
Skyline Skaters 11785
Tap Tap Dash 11748
Mobile Legends: Bang bang 11602
Peggle Blast 11528
Lep's World 3 11341
War Machines: 3D Multiplayer Tank Shooting Game 11325
Dumb Ways to Die 2: The Games 11295
Flick Kick Football Legends 11250
Bee Brilliant 11151
MMX Hill Dash — Off-Road Racing 11123
Rayman Adventures 11100
Snapimals: Discover & Snap Amazing & Cute Animals! 11060
Tap Tycoon - Country vs Country 11034
Dictator: Outbreak 10871
Sunken Secrets 10849
Teenage Mutant Ninja Turtles: Legends 10771
Rival Fire 10701
Dots & Co: A New Puzzle Adventure 10693
War Tortoise 10555
RPG AVABEL ONLINE 10514
Monster Super League 10368
Hide N Seek : Mini Multiplayer Game 10358
Cat Kitty Kitten Coloring Pages - Free Girl Games 10278
Mahjong Classic Board Game 10275
Lords Mobile 10263
Stupid Zombies 3 10159
Weed Firm: RePlanted 10122
Fresh Tracks Snowboarding 10107
High 5 Casino - Real Vegas Slots! 9930
Mr. Crab 9875
Genies & Gems 9768
Restaurant Story 2 9699
SongPop 2 - Guess The Song 9517
Mini Golf Stars! Retro Golf Game 9411
diep.io 9397
Afterpulse 9321
Bullet Force 9289
Batman: Arkham Underworld 9287
Tank.IO War - Free Tank games of snake 9259
Tap Titans 2 9122
Sonic & All-Stars Racing Transformed 9109
Snake Slither Run - Hungry Worm Eat Color Dot 9034
Dear Diary - Interactive Story 8922
Archery King 8905
Mimitos Virtual cat with minigames 8899
Despicable Bear - Top Beat Action Game 8872
Smashy City 8742
Sniper Fury: Fun Mobile Shooter Game 8596
Crazy Taxi 8573
Fit The Fat 2 8557
Stop - Fun Categories Word Game 8516
My Emma :) 8412
Spin It Rich! Casino Slots: Free Slot Machines 8402
Futurama: Game of Drones 8394
One More Line 8392
Diggy's Adventure 8271
Pet Buddies HD 8227
Mekorama 8157
Tomb of the Mask 8054
Kids Doodle - Movie Kids Color & Draw 8025
Swing 8013
Vikings: War of Clans 7969
Fantasy Forest Story: Land Before Dragons 7935
Run!!! 7891
Pokémon Duel 7868
Clash of Lords 2: New Age 7795
Soccer Star 2016 World Legend 7765
Steve - The Jumping Dinosaur Widget Arcade Game 7751
My Singing Monsters: Dawn of Fire 7749
Burrito Bison: Launcha Libre 7740
DragonSoul RPG 7681
Tactile Wars 7674
Quick Hit Slots – Casino Slot Machines Games 7646
Galaxy on Fire 3 - Manticore 7609
Dan The Man (Retro Action Platformer) 7527
POP! Slots – Las Vegas Casino Slot Machine Games 7518
Crafty Candy - Match 3 Puzzle Game 7511
Clicker Heroes 7495
Bejeweled Stars 7486
Sky Force Reloaded 7429
Super Cat Tales 7423
RoverCraft Space Racing 7375
BBTAN by 111% 7367
Builder Buddies: 3D City Building Simulator 7197
Slots: DoubleUp Free Slot Games - Slot Machines 7177
Word Search Colorful 7131
Smash Monsters - City Rampage 7084
Hungry Babies Mania 7075
Olympus Rising 7072
StickyBalls Deluxe - Addicting Fall Down Game 7002
Christmas Food Fever Cooking Maker Kids Games 6975
Solitaire Deluxe® Social - Classic, Spider, more 6970
The Impossible Letter Game 6956
Christmas Dentist Doctor Kid Games (Girls & Boys) 6917
Best Fiends Forever 6872
No Brakes 6865
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Hillarymon Go 209
Yurei Ninja 205
Shopping Mall Car Parking Simulator a Real Driving Racing Game 205
Hoverboard Simulator - Endless Hover Board Race 203
Fairytale Fiasco - Sleeping Spell Rescue 201
Upperland 201
Osmo Tangram 200
Symmetrica - Minimalistic arcade game 200
Pinata Hunter 3 199
Bus Driving Taxi Parking Simulator Real Extreme Car Racing Sim 199
Mafia III: Rivals 198
Hair Fashion™ - Girls Makeup, Dressup and Makeover Games 197
Brick Shot 197
Hat Trick Shots 197
Science Girl - School Lab Super Star 196
Babysitter Madness - Help the Nanny 195
Plummet Dash 194
Pharaoh's Party: Coin Pusher 191
Blocky Hockey - Arcade Ice Runner 191
Light On 191
Axe in Face 2 190
Pinball Breaker Forever 190
Order's Up 188
Shadow Bug Rush 187
RedStory - Little Red Riding Hood 185
New York City Car Taxi and Bus Parking Simulator 185
Go Pug Go 184
Dofus Pogo 181
Wonderball - One Touch Endless Ball Arcade Action 180
VR Flight Simulator for Google Cardboard 180
Flail Rider 179
Alliance Wars: World Domination 176
Monster Mania 175
Gems Story 173
Jelly Squares Free 173
Trailer Truck Parking with Real City Traffic Car Driving Sim 173
Run From Trump 172
LEGO® DC Super Heroes Mighty Micros 172
Circles 171
Evil Dead: Endless Nightmare 171
Sparkwave 170
Babysitter Craziness - Fun Kids Game 169
Goal Finger 169
Ice Cream Truck Girl - Frozen Sweets Maker 169
Fairytale Fiasco - Royal Rescue 168
Pony Princess Academy - Dress Up, Style, Feed & Care for Ponies Game 168
Princess Salon: Frozen Party 168
Ski Resort Parking Sim Ice Road Snow Plow Trucker 167
Water Bottle Flip Challenge - 2k16 Pro! 167
3D Dubai Parking Simulator Drive Real Extreme Super Sports Car 166
Bumper Jump 166
Color Bots 164
Magic Nightfall 164
ENYO 163
Multi Level Car Parking 6 Shopping Mall Garage Lot 162
Flick Golf Extreme 161
Jumpy Tree 160
Real Cake Maker 3D - Bake, Design & Decorate 160
Soda Coin Party: Free Casino Pusher 159
Tentacles - Enter the Mind 159
8-BIT WATERSLIDE 158
Road to be King 158
Pixelgrams: Pixel Puzzles 156
Snake splix 155
Respeck on my Name 155
Championship Manager 17 154
Duck Roll 154
PICTLOGICA FINAL FANTASY 154
Obstacle Course Extreme Car Parking Simulator 153
Baby Bottle Challenge - Water Bottle Flip 152
Super Smash the Office - Endless Destruction! 151
Cops - On Patrol 151
Yummy Birthday - Party Food Maker 151
Helmet Virtual Reality 3D Joke 150
Dash Masters 149
Mikey Jumps 148
Impulse GP - Super Bike Racing 147
Fancy Cakes - Endless Tasty Puzzle 147
Sweet Tales 147
Fish Fist 146
It's a Space Thing 145
Burger Jump 145
Zap Zombies 145
Spider Solitaire ∙ 145
Hollywood Rush 144
Hop Swap 144
Summer Vacation - Fun at the Beach 144
5E Spell Book 144
Swoopy Space 142
Kubik 142
Cat-A-Pult: Endless stacking of 8-bit kittens 141
EVERYTOWN 141
Geometry Lock 140
Circle Affinity 140
My Majesty 140
Tina's Diary - Star Fever 139
FALLMAN – Trampoline Action 139
Hello, Mr.Rich 138
Offline Auto IV Calc for Pokemon GO 137
YouTurbo 136
Blade Sliders 136
Jewel Mania: Valentine's 135
Rolly Worms 135
Head Soccer France 2016 135
Tina's Diary: Spring Outing 134
Trapdoors 133
Osmo Newton 132
Cooking Mama Let's Cook Puzzle 132
Skippy Box 130
LOST MAZE 130
One More Bounce 129
Quiz Tales 129
Roller Coaster VR 128
Bridge 128
Bouncing Ball 2 128
Midnight Calling: Jeronimo 127
Jet Plane Fighter Pilot Flying Simulator Real War Combat Fighting Games 127
Play-Doh TOUCH - Shape, Scan, Explore 126
Boyfriend Plus - Brett Jeff and Kai 126
Soccer Stadium Sports Car & Bus Parking Simulator 3D Driving Sim 126
Drop Out! 125
Super Fashion Show - Girls Makeup, Dressup Games 125
Swiperoo 125
Fatal 124
Glory of Generals 2 122
LINE BROWN FARM 122
Paddle Panic 122
Spa Birthday Party - Nails, Hair, Dress Up & Cake 122
Offroad 4x4 Truck Trials Parking Simulator 2 a Real Stunt Car Driving Racing Sim 121
Osmo Words 121
Frantic Architect 117
OUTDODGE 117
Conduct THIS! 116
Monster Raid™ 116
NHL SuperCard 2K17 116
Jrump 116
InMind VR (Cardboard) 115
Slots Real Las Vegas - Free Casino Slot Machine Games - Bet, Spin and Win Jackpot & Bonus 115
Lost Socks: Naughty Brothers 115
Amusement Park Tour 2: Fun Xmas 115
Fired Up 115
Swap Ball - Endless Arcade Bouncer 113
Halloween Face Paint Spa - Kids Makeup Salon Games 113
VR Car Driving Simulator for Google Cardboard 111
Ridge Runner 111
Winter Fugitives 2: Chronicles 111
Ball Maze! 110
Walls & Balls 110
Classic Poker - Texas Holdem 110
TohTum 110
Switchy Sides 109
Virtual Reality Moon for Google Cardboard VR 109
Circlify 109
Sweet Princess Makeup Party - Girls Dressup Games 109
New Star Cricket 109
Talented Pets Show 108
Winterstate 108
Brick Rage - Not for the Weak Heart 108
Heavy Metal Tennis Training 107
VR Roller Coaster 107
Osteya: Adventures 107
Line Defense 106
Junk Yard Trucker Parking Simulator a Real Monster Truck Extreme Car Driving Test Racing Sim 106
Crime City Real Action Simulator Theft kill shooting- sniper game 105
Princess Pet Palace: Royal Puppy - Pet Care, Play & Dress Up 105
Knots - The Ultimate Brain Challenge 105
Candy's Vacation - Beach Hotel 105
Trump Bounce 105
Mannequin Challenge 105
DOFUS Touch 104
Ninja Dude vs Zombies - endless tap 'n' slash zombie arcade game 104
Red Bull Air Race 2 104
European War 5: Empire 104
Epic Orchestra 103
Silly Sausage: Doggy Dessert 102
Trucker Parking Simulator 2 a Real Monster Truck & Lorry Driving Test 101
Toon Shooters 2: The Freelancers 101
Crazy Eye Clinic - Doctor X Adventures 101
Don't Be Squared 100
Street Fighter Puzzle Spirits 100
Panic Drop 99
Extreme Forklifting 2 99
Princess Libby: Frozen Party 99
Maim Street 99
Rogue Ninja 99
Level With Me 98
Princess Libby's Perfect Beach Day 98
Crazy Circle 98
A.P.E.X 96
Christmas Swap 3 -Match toy & candy to countdown 96
Pigu 94
Pop Girls - High School Band 94
Fairy Land Rescue - Save the Magic Village 94
KOMRAD 94
Water Bottle Flip AK 2016 93
Danger Dodgers 93
Hugo Troll Race 2. 91
Krosmaster Arena 91
Boom Boom Soccer 91
Baby Full House - Care, Play and Have Fun 91
Sausage Legend - Fighting Game 90
Colorpede 90
Glitch Fixers - The Powerpuff Girls 89
PopSwish Basketball by Andrew Wiggins 89
Giant Turnip Game: A Voyage Of Vegetable Extraction! 89
Thomas & Friends: Race On! 89
Jurassic Virtual Reality (VR) 88
Roof Jumping 3 Stunt Driver Parking Simulator an Extreme Real Car Racing Game 88
Ducky Fuzz - Chain Reaction 88
Never Gone 87
Tiny Sea Adventure 87
Fiete Sports 86
Protect The Planet 86
Candy's Carnival 86
All Limpy Run! 86
VR Roller Coaster World - Virtual Reality 85
1000m Zombie Escape! 85
Pocket Rush 85
Minescape 84
House of Terror VR 84
Burgers & Shakes - Fast Food Maker 84
Pixel Disc Golf 2 83
Offline IV Calc for Pokemon GO 82
Burnout City 82
Amusement Park Fair Ground Circus Trucker Parking Simulator 81
Crystal Rush! Color Shoot Arcade Game 81
Dead Center 81
Sticklings 79
Werewolf "Nightmare in Prison" 78
Just Trap 78
4 Images 1 Mot 78
Spiral Tower 78
Fits - Block Puzzle King 78
Bella's Pizza Place - Italian Food Maker 77
Virtual Reality Roller Coaster for Google Cardboard VR 77
Crazy Nursery - Newborn Baby Doctor Care 76
Terra Monsters 3 76
Driving Evolution Parking Sim Real Car Driver Test 76
The Bomb! 74
VR Water Park:Water Stunt & Ride For VirtualGlasse 74
MOOMIN -Welcome to Moominvalley- 74
Princess Pet Palace: Royal Pony - Pet Care, Play & Dress Up 74
Kids Play Club - Fun Games & Activities 73
Save The Line 72
Flip King 72
Iron Commander 71
Perfect Square! 70
Love Engine 70
3D Car Racing Simulator Real Drag Race Rivals Road Chase Driving Games 70
Eyes Cube 69
Escape Game: Fountain 69
Masky 69
Raccoon Pizza Rush 69
Stage Rush: Imagine Dragons 69
Trump Hoverboard Sim - Mannequin Race Challenge 68
Go Surf - The Endless Wave Runner 68
Stickninja Smash 67
Lane Racer 67
Ball Tower 67
VR Roller Coaster 67
Chocolate Candy Party - Fudge Madness 66
Wappoi Room Escape 64
Hood Jump – The Best Platform Game in the Streets 64
Moonvale 2: Puzzle Adventure 64
Cool Jigsaw Puzzles 63
My Rockstar Girls - Party Rock Band 63
Splash Pop 63
Exodus 62
Spiral Splatter 62
Push the Arrow 62
Puzzlepops! Trick or Treat 61
Nope Quiz 61
White Tiles 2 : Piano Master ( Don't Hit The White Tiles 4 ) - Free Music Game 60
Haunted Rooms: Escape VR Game for Google Cardboard 60
Monkey Swingers 60
Shoutrageous! - The Addictive Game of Lists 60
Flying Car Simulator 3D: Stunt Bus 59
Police Chase Race 59
Gear Miner 58
Cubway 58
Indoor soccer – football Dream league journey 58
Osmo Coding Awbie 58
Gravity Square! 58
Goal Kick - free penalty shootout soccer game 57
Flick Rugby 16 57
Chef Siblings - Island Restaurant 56
Triennale Game Collection 56
Micromon 56
Brio - Don’t Fall! 56
Escape Game: Forgotten 55
Dominocity 55
Donuts Maker Salon 55
Bouncy Kingdom 55
ZenDots 2 - One Dot’s Journey 54
Sweet Princess Beauty Salon 54
Oops You Died 54
Diced - A Simple Puzzle Dice Game 53
Perfect Fit 53
Color 6: Blitz 53
Piggy Show 53
Super Candy: Let's Fix it! 53
Osmo Numbers 52
Osmo Monster 52
Hexy! 51
Target Acquired 50
Teeter – Endless Arcade Balancer 50
Toast Girl 50
Five Finger Fury 49
Lock The Block 49
Escape Game: Relief 49
Top Tier 48
What Jump - Free Pop Arcade Game 48
Ball Escape! 48
Dot Empires 47
Stickman Cubed 47
Spirit Rush 47
Valley of Fear Virtual Reality 46
VR Ball for Google Cardboard Virtual Reality 46
Princess Face Paint - Girls Makeup, Dressup and Makeover Games 45
Chunky Tanks 44
Extreme Heavy Trucker Parking Simulator 44
Ridiculous Parking Simulator a Real Crazy Multi Car Driving Racing Game 43
Zombies Chasing Me 43
Curvulate 43
Water Bottle Flip Challenge : 2k16 43
Critter Academy 43
Monster Busters: Link Flash 42
Pixel Strike-Sniper zombies shooting games 42
City Car Driving 41
Gate Keepers 41
Dashy Box 41
Geki Yaba Runner 41
Hugo Flower Flush 41
Hovercrash 41
Escape Game: Signs 41
Santa Kids Hair Salon - Christmas Makeover Games 41
Behind You!! 40
No Limit Racer 40
Spike Run 39
Warcher Defenders 39
Hell Run - Scary Road 39
Dashy the Cat 39
Pursuit of Light2 38
Limo Driving School a Valet Driver License Test Parking Simulator 38
Cubicle. 38
Face Paint Party - Kids Coloring Fun 38
Forest Heroes Story 38
Re:Monster 37
Race Driving School Car Racing Driver License Test 37
Emily’s Polar Adventure 37
Ocean Clash: A naval game with honor and loyalty 36
Where's My What? Free 35
Jumps - Jumping on Pillars Game 35
Our dark lord-Sasuyu 2-TAP RPG 35
Waiit 35
Being SalMan: The Official Game 33
BFB Champions 2.0 ~Football Club Manager~ 33
Pozzle Blocks 33
Flip Heroes 32
Smelly Baby - Farty Party 32
Gweep Gwop 32
Flip Football - Soccer Manager Strategy Card Game 31
Neon Horizon 31
VR Roller-Coaster 30
VR SNIPER 30
Buildy Blocks 30
Nitro Heads 30
VR Crazy Bike Race: Traffic Racing Free 29
Tip Tap Soccer 29
iPaint uPaint 29
Alternative Girls 29
Escape Game: Traps 29
Fantasy Football Coach 29
Puzzle it to 10 27
Sky Pillar 27
Fairy Princess Fashion Design 27
Into Mirror 27
Immortal Legends - TD 26
Billion Hunter - Casual Monster Clicker RPG 26
Shogi 26
Bridge Rider 25
NeverKnew - Game night is back 25
Basketball Free Throw 24
Happy Oink 24
Escape Game: illumination 23
3D Maze Level 100 22
Zombie Town Story 22
Stick Soccer 2 22
Evil Zombie Graveyard Apocalypse Shooting VR Games 22
Cube Roll 22
VR Haunted House 3D 21
Crazy Maze - Traffic Puzzle 21
Escape Game: Christmas Eve 21
Princess Swimming & Spa - Girls Beauty Game FREE 21
Face Up - The Selfie Game 21
Juju On That Beat  - Dance Challenge Game 21
Room Escape [SECRET CODE 2] 20
Dice Mania - Play Free Online Classic Board Game with Friends 20
Go Karts - VR 20
Wall Switch 19
Hey Duggee: The Tinsel Badge 19
Parallels 19
Circle Boom2 - Wheel Puzzle Game 19
Wild City Rush - Urban Jungle Adventure 19
Rise! 18
Demolition Derby Virtual Reality (VR) Racing 18
Stickman Forest Swing 18
Final Kick VR - Virtual Reality free soccer game for Google Cardboard 18
Gravity Island - Shiro's Adventure 18
TENOSEL+ 17
TraptionBakery 17
My Sweet Farm 17
Hoverboard Rush Racing Simulator -Hover Board Game 17
Tangled Up! - Valentine Special 16
Rubin.io 16
Earth Defender S - Trillion Battle Game 16
Aeronaut 15
Super Adventures World HD 15
Fill - one-line puzzle game 15
LINE RUSH ! 15
Political Knockout PKO Presidential Fight 15
Cola Bottle Flip Challenge 14
ON-SEN - escape game - 14
Iron Mission- classic arcade shoot'em up 14
Grandpa, what the fone? 14
Crooked Path 14
Cubed Rally World 14
Crazy Truck! 14
VR Thrills: Roller Coaster 360 (Google Cardboard) 14
Steps! - Hardest Action Game Ever! 13
Buzzy Bubbles 13
Aussie Rules Hero - Footy Goal Kicking Game 12
Monster Zombie Plague War - Virtual Reality (VR) 12
Magnets! 11
Again - room escape game 11
Chick Go & Climb 10
Catch the Bus 10
Emergency Surgery Simulator - Doctor Game FOR FREE 10
Quizduell 10
Room Escape Game - Santa's Room 10
Book - room escape game - 10
Risky Rooms 10
VR-Crazy Car Traffic Racing 10
Juju on that Beat Challenge 10
Mahjong Panda 9
Escape from the wedding hall. 9
Stop! Thief!! 9
Building World - Create Your Castle & City 9
Hop Rush 9
World Spin - Create & Play 8
Dash Up 2 8
Escape Alice House2 8
Escape the Cake Café 7
Deamon's Dungeon 7
Escape from the Art Gallery. 7
Levels - Addictive Puzzle Game 7
Roller Coaster Simulator - Draw and Simulate! 7
Dice Crush 7
Circle Boom 7
Ao Oni2 7
Cat Monsters 7
Home Run X 3D - Baseball Batting Game 7
The Krustashians 6
Room Escape Game - Pictures Room Esacpe 6
Slots of Vegas - Play Free Casino slot machines! 6
VR Horror Maze Walk :Horror Fever For VR Cardboard 6
Pirates Kids Room Escape 6
鬼とび 6
Escape Game: Red room 5
Brake or Break 5
Advent Calendar 2017 - The Game 5
Dungeon Witcher 5
Escape from the grandma house in the countryside. 5
New baseball board app BasePinBall 5
Escape the Ice Cream Parlor 5
Escape from the ICU room. 5
Escape the Sweet Shop Series 3
Inner Circle 3
Escape from the beach house of everlasting summer. 3
Escape from the frigid Igloo. 3
Escape from the living room during the Obon holiday. 3
Escape a Crepe House 3
Wire de Coins 2 2
Circle Swing 2
ROAD -escape game- 2
4 Bilder 1 Wort 2
Escape Game : Escape from Okinawa 2
Bounce Balls - Strike Game 2
Dash Heroes 2
Soccer Cup Championship 2016 2
a. - Physical Simulation Puzzle Game 2
Online Reversi World 2
Survivor: Prologue 2
Escape from the pit latrine. 2
SLAAAASH ! -Cut and Smash ! refreshing Puzzle- 1
DelusionCreatureGacha 1
Escape from many tutoring school of test. 1
IQ200 - If you can clear all stage 1
Money Multiplier 1
Smart Matches ~ Puzzles with Matchsticks 1
Bike Race Level 100 1
Escape from the music room in the school. 1
One More Spin! - Free Vegas Casino Slots 1
Escape Game Darkness LittleRedHood 1
Frantic Ball 1
LINE FIGHTERS 1
Trail Jump 1
Versus - Multiplayer Game (2 players) 1
There's no tablecloth I can't pull!! 1
METAL SAGA -Ark in the wild land- 0
Myth Kingdom:Wrath of Gauss 0
屠龙杀 0
Impossible Goal 3D 0
TLMJ, Tout Le Monde Joue 0
Toy Blocks Game for Brain Traning -TSUMIKI- 0
Billiards8 (8 Ball & Mission) 0
Der IQ Test - Intelligenztest (Deutsch) 0
Ear Age Diagnosis 0
Tetro Blocks - Beat IQ with Tetrix-style-puzzle. 0
REVERSI ZERO - free classic game 0
SUDOKU -The puzzle game that makes your brain younger!- 0
ブリ猫 0
Fusion Pictures - A Multiplayer Game with 4 Hidden Pics Object & 1 Word Puzzle 0
Limite Limite 0
Refreshing ! Brain training fit 0
S, - Puzzle Game With Create Level Feature 0
Stress Release Grenade 0
striker – dropping balls 0
Otaku quizzes from manga, and anime--Slice HEROES! 0
DropEraser 0
Puzzle Game for Brain Training!! PITATTO!! 0
Soccer Puzzle for Brain Training -SoccerStrike- 0
Jigsaw Puzzle for Brain Training -PITATOY- 0
のび毛 0
SPEED:3D Racing 0
Billiards9 0
大富豪 Online 0
Cyber Reversi 0
Free Gameplay Video, Walkthroughs, News for Pokémon GO 0
! OH Fantastic Free Kick + Kick Wall Challenge 0
Tiny Bone 0
BrainTraining!!GASHAAAAAAN!! 0
Eat Game 0
Particular 0
Kungfu Street-Ultimate Fight 0
秒速 0
Super Knock and Run 0
Pokelog for PokemonGO 0
real happy majiang-all stars majiang,mahjong 0
Puzzle Game for Brain Training -KITINTO- 0
Tapping Monsters 0
Beast Poker 0
Auto IV Calc for PokemonGO 0
Human Juggling Cup 0
www 0
Poker - Texas Holdem HD Poker 0
NumberQ 0
素飛び 0
Escape Game  Escape from Lost Memory 0
HOLE. 0
Ocean Overlord - Global War 0
Sumikko gurashi-Puzzling Ways 0
Uncolored Boy 0
Go! No. MM! Even amateur exit the record? 0
Match 3 Puzzle - Mr.Rockets - 0
LEAD ZAQ Battle Version 0
指神 0
Pantheon Warfare: The Chaos of Knights 0
Kuro no Sekai - It's a Darkness World 0
Devil Lord: I shouldn't say that...half of world 0
The Pocket Quiz for Pokemon 0
Simple Reversi Online 0
Tetminos - Classic Puzzle Game 0
花札Online 0
Samurai Ninja Puzzle ONIMARU 0
Escape from the Bears of the student council room. 0
When you clear one,million yen CHANCE!! 0
Escape a Halloween Candy Shop 0
ImpossibleGO! - You can't clear 0
机でGOLF 0
Reversi REAL - Multiplayer Board game 0
針の穴 0
Golden Lotus Slots 0
Shark Boom - Challenge Friends with your Pet 0
Go!Go!Cat! 0
Total Apple Store game apps =  1874

Indeed, not only the mean rating is not the highest for the Games apps category, but the market appears to be saturated with nearly 2,000 apps of this type, obviously of various quality and interest for the users, as one can see by looking at the mean rating per app.

Business recommendations for Apple Store

Based on the Apple Store apps data we have anayzed, it appears that game apps are overrepresented on the store, therefore the visibility of single apps is expected to be low. However, two top categories (Navigation and Reference) seem to be very successful, based on the mean number of ratings. These are also categories with lower number of apps per type, meaning that there should still be room for new, successful apps. For example, specific reference-type apps (e.g. dictionaries targeting less common languages, like Roumanian or Greek) would attract a discrete number of users is specific countries and quickly gain visibility. Niche dictionaries, such as dictionary of business terms or tourism could also be profitable.

Google Play

Google Play provides data about the number of app users in the following way: each app is associated to a class that reflects the total number of users. The classes are not specific numbers but opened numbers (such as "more than 1 million, between 10,000 and 10,000,000 etc). For the purpose of this analysis, I considered that the actual number of users per app corresponds to the exact number of the class it is assigned to, even though this is just an approximation.

In [30]:
print("Distribution of Google Play app categories and associated average users:")
genres_google = freq_table(free_eng_googleplay_apps[1:], 1)

for category in genres_google:
    total = 0
    len_category = 0
    for app in free_eng_googleplay_apps[1:]:
        category_app = app[1]
        if category_app == category:            
            n_ratings = float(app[3])
            total += n_ratings
            len_category += 1
    avg_n_ratings = total / len_category
    print(category, ':', avg_n_ratings)
Distribution of Google Play app categories and associated average users:
SOCIAL : 965830.9872881356
WEATHER : 171250.77464788733
EDUCATION : 56293.09708737864
COMMUNICATION : 995608.4634146341
DATING : 21953.272727272728
ENTERTAINMENT : 301752.24705882353
GAME : 683523.8445475638
PHOTOGRAPHY : 404081.3754789272
COMICS : 42585.61818181818
FAMILY : 113142.99821002387
HEALTH_AND_FITNESS : 78094.9706959707
NEWS_AND_MAGAZINES : 93088.03225806452
MEDICAL : 3730.1533546325877
PRODUCTIVITY : 160634.5420289855
ART_AND_DESIGN : 24699.42105263158
BEAUTY : 7476.226415094339
FOOD_AND_DRINK : 57478.79090909091
AUTO_AND_VEHICLES : 14140.280487804877
VIDEO_PLAYERS : 425350.08176100627
HOUSE_AND_HOME : 26435.465753424658
LIBRARIES_AND_DEMO : 10925.807228915663
TOOLS : 305732.8973333333
BUSINESS : 24239.727272727272
PERSONALIZATION : 181122.31632653062
TRAVEL_AND_LOCAL : 129484.42512077295
FINANCE : 38535.8993902439
SHOPPING : 223887.34673366835
LIFESTYLE : 33921.82369942196
EVENTS : 2555.84126984127
MAPS_AND_NAVIGATION : 142860.0483870968
PARENTING : 16378.706896551725
SPORTS : 116938.6146179402
BOOKS_AND_REFERENCE : 87995.06842105264

The distribution observed in Google Play appears very different than the one of Apple Store. The highest categories for number of users here are the Communication, Social and Game. Since these data are more accurate than those of Apple Store, as I did not have to use the number of ratings as a proxy of the number of users, these data are also more reliable. It is interesting therefore to analyze the first three categories of this list more in detail.

In [31]:
communication_apps = []
print("List of Communication apps on Google Play =")
for app in free_eng_googleplay_apps[1:]:
    category = app[1]
    if category == "COMMUNICATION":            
            print(app[0], app[3])
            communication_apps.append(app)
print("Number of Communication apps on Google Play =", len(communication_apps))
List of Communication apps on Google Play =
WhatsApp Messenger 69119316
Messenger for SMS 125257
My Tele2 158679
imo beta free calls and text 659395
Contacts 66602
Call Free – Free Call 30209
Web Browser & Explorer 36901
Browser 4G 192948
MegaFon Dashboard 99559
ZenUI Dialer & Contacts 437674
Cricket Visual Voicemail 13698
TracFone My Account 20769
Xperia Link™ 45487
TouchPal Keyboard - Fun Emoji & Android Keyboard 615381
Skype Lite - Free Video Call & Chat 33053
My magenta 42370
Android Messages 781810
Google Duo - High Quality Video Calls 2083237
Seznam.cz 46702
Antillean Gold Telegram (original version) 2939
AT&T Visual Voicemail 13761
GMX Mail 258556
Omlet Chat 40751
My Vodacom SA 25021
Microsoft Edge 27187
Messenger – Text and Video Chat for Free 56646578
imo free video calls and chat 4785988
Calls & Text by Mo+ 83239
free video calls and chat 594728
Skype - free IM & video calls 10484169
Who 2451093
GO SMS Pro - Messenger, Free Themes, Emoji 2876500
Messaging+ SMS, MMS Free 28238
chomp SMS 335646
Glide - Video Chat Messenger 350154
Text SMS 349384
Talkray - Free Calls & Texts 244863
LINE: Free Calls & Messages 10790289
GroupMe 330761
mysms SMS Text Messaging Sync 37320
2ndLine - Second Phone Number 15880
Google Chrome: Fast & Secure 9643041
Firefox Browser fast & private 3075118
Ninesky Browser 42925
Dolphin Browser - Fast, Private & Adblock🐬 2511130
UC Browser - Fast Download Private & Secure 17714850
Ghostery Privacy Browser 13100
InBrowser - Incognito Browsing 27156
Lightning Web Browser 12578
Web Browser 10965
Contacts+ 190613
ExDialer - Dialer & Contacts 125232
PHONE for Google Voice & GTalk 72065
Safest Call Blocker 27540
Full Screen Caller ID 104990
Hiya - Caller ID & Block 177703
Mr. Number-Block calls & spam 177263
Should I Answer? 237468
RocketDial Dialer & Contacts 32254
CIA - Caller ID & Call Blocker 60308
Calls Blacklist - Call Blocker 457283
Call Control - Call Blocker 93825
True Contact - Real Caller ID 32283
Video Caller Id 15287
Sync.ME – Caller ID & Block 205739
Burner - Free Phone Number 14873
Caller ID + 9498
Gmail 4604483
K-9 Mail 88427
myMail – Email for Hotmail, Gmail and Outlook Mail 305218
Email TypeApp - Mail App 183374
All Email Providers 20901
Newton Mail - Email App for Gmail, Outlook, IMAP 122595
GO Notifier 124346
Mail.Ru - Email App 837842
Mail1Click - Secure Mail 255
Daum Mail - Next Mail 41420
mail.com mail 44706
SolMail - All-in-One email app 23707
Hangouts 3419513
Vonage Mobile® Call Video Text 29208
JusTalk - Free Video Calls and Fun Video Chat 191032
Azar 1092337
LokLok: Draw on a Lock Screen 14766
Discord - Chat for Gamers 305347
Messenger Lite: Free Calls & Messages 1429038
AntennaPict β 15439
Talkatone: Free Texts, Calls & Phone Number 132015
Kik 2451136
[email protected] Mail - Email App 1760
KakaoTalk: Free Calls & Text 2546549
K-9 Material (unofficial) 64
M star Dialer 400
Free WiFi Connect 167229
m:go BiH 559
N-Com Wizard 960
Opera Mini - fast web browser 5150801
Opera Browser: Fast and Secure 2473795
Opera Mini browser beta 401530
Psiphon Pro - The Internet Freedom VPN 298041
ICQ — Video Calls & Chat Messenger 697939
Telegram 3128611
AT&T Messages for Tablet 3044
T-Mobile DIGITS 1820
Truecaller: Caller ID, SMS spam blocking & Dialer 7820775
Portable Wi-Fi hotspot 138129
AT&T Call Protect 6454
U - Webinars, Meetings & Messenger 6601
UC Browser Mini -Tiny Fast Private & Secure 3648765
/u/app 573
[verify-U] VideoIdent 83
Viber Messenger 11335481
WeChat 5387631
WhatsApp Business 137144
WhatsCall Free Global Phone Call App & Cheap Calls 1130966
X Browser 142
Yahoo Mail – Stay Organized 4188345
Free Adblocker Browser - Adblock & Popup Blocker 152470
Adblock Browser for Android 121113
CM Browser - Ad Blocker , Fast Download , Privacy 2265084
Adblock Plus for Samsung Internet - Browse safe. 8769
Ad Blocker Turbo - Adblocker Browser 107
Brave Browser: Fast AdBlocker 40241
AG Contacts, Lite edition 185
Oklahoma Ag Co-op Council 0
Bee'ah Employee App 4
tournaments and more.aj.2 0
Aj.Petra 5
AK Phone 9
PlacarTv Futebol Ao Vivo 2063
WiFi Access Point (hotspot) 684
Access Point Names 138
Puffin Web Browser 541661
ClanHQ 560
Ear Agent: Super Hearing 42329
Google Voice 171052
Google Allo 347086
AU Call Blocker - Block Unwanted Calls Texts 2018 16
Baby Monitor AV 1434
AV Phone 4
AW - free video calls and chat 7317
Katalogen.ax 1
AZ Browser. Private & Download 1520
BA SALES 0
BD Data Plan (3G & 4G) 10341
BD Internet Packages (Updated) 474
BD Dialer 29
BD Live Call 7
Best Browser BD social networking 6
Traffic signs BD 7
BF Browser by Betfilter - Stop Gambling Today! 39
My BF App 141
BH Mail 7
Zalo – Video Call 1042170
BJ - Confidential 0
BK Chat 6
Of the wall Arapaho bk 0
AC-BL 0
BBM - Free Calls & Messages 12843436
DMR BrandMeister Tool 78
BBMoji - Your personalized BBM Stickers 8827
BN MALLORCA Radio 23
BQ Partners 0
BS-Mobile 1
ATC Unico BS 10
BT One Voice mobile access 32
BT Messenger 97
BT One Phone Mobile App 33
SW-100.tch by Callstel 1926
BT MeetMe with Dolby Voice 437
Bluetooth Auto Connect 20829
AudioBT: BT audio GPS/SMS/Text 198
BV 3
Feel Performer 62
Tiny Call Confirm 22782
CB Radio Chat - for friends! 17998
CB On Mobile 901
Virtual Walkie Talkie 21785
Channel 19 916
Cb browser 5
CF Chat: Connecting Friends 5
retteMi.ch 31
Chrome Dev 63576
CJ Browser - Fast & Private 5
CJ DVD Rentals 5
CK Call NEW 0
CM Transfer - Share any files with friends nearby 71740
mail.co.uk Mail 21
ClanPlay: Community and Tools for Gamers 34443
CQ-Mobile 10
CQ-Alert 3
QRZ Assistant 1044
Pocket Prefix Plus 192
Ham Radio Prefixes 218
CS Customizer 25
CS Browser | #1 & BEST BROWSER 52
CS Browser Beta 125
My Vodafone (GR) 12667
IZ2UUF Morse Koch CW 649
C W Browser 14
CW Bluetooth SPP 3
CW BLE Peripheral Simulator 2
Morse Code Reader 1436
Learn Morse Code - G0HYN Learn Morse 27
Ring 517
Hyundai CX Conference 0
Cy Messenger 4
Amadeus GR & CY 4
Hlášenírozhlasu.cz 0
SMS Sender - sluzba.cz 12
WEB.DE Mail 226541
Your Freedom VPN Client 74497
CallApp: Caller ID, Blocker & Phone Call Recorder 483782
Rádio Sol Nascente DF 12
DG Card 0
Whoscall - Caller ID & Block 552635
DK Browser 1
cluster.dk 49
DK TEL Dialer 0
DM for WhatsApp 25
DM Talk New 3
DM - The Offical Messaging App 0
DM Tracker 11
Call Blocker & Blacklist 6
ReadyOp DT 8
DU Browser—Browse fast & fun 1133539
Caller ID & Call Block - DU Caller 93930
BlueDV AMBE 0
DW Contacts & Phone & Dialer 21186
Deaf World DW 298
Ham DX Cluster & Spots Finder 115
Mircules DX Cluster Lite 51
3G DZ Configuration 488
chat dz 8
love sms good morning 10
Goodbox - Mega App 3429
Call Blocker - Blacklist, SMS Blocker 30350
[EF]ShoutBox 3
Eg Call 91
ei 2
EJ messenger 1
Ek IRA 0
Orfox: Tor Browser for Android 44233
EO Mumbai 0
EP RSS Reader 4
Voxer Walkie Talkie Messenger 230564
ES-1 6
Hangouts Dialer - Call Phones 122512
EU Council 7
Council Voting Calculator 33
Have your say on Europe 19
Programi podrške EU 0
Inbox.eu 98
Web Browser for Android 55110
Everbridge 497
Best Auto Call Recorder Free 7
EZ Wifi Notification 260
Test Server SMS FA 0
Lite for Facebook Messenger 76498
FC Browser - Focus Privacy Browser 26
EHiN-FH conferenceapp 5
Carpooling FH Hagenberg 0
Wi-Fi Auto-connect 15036
Talkie - Wi-Fi Calling, Chats, File Sharing 4838
WeFi - Free Fast WiFi Connect & Find Wi-Fi Map 13469
Sat-Fi 97
Portable Wi-Fi hotspot Free 1711
TownWiFi | Wi-Fi Everywhere 2372
Jazz Wi-Fi 49
Sat-Fi Voice 37
Free Wi-fi HotspoT 382
FN Web Radio 0
FNH Payment Info 0
MARKET FO 0
FO OP St-Nazaire 1
FO SODEXO 0
FO RCBT 5
FO Interim 1
FO PSA Sept-Fons 2
FO AIRBUS TLSE 4
FO STELIA Méaulte 2
FO AIRBUS Nantes 0
Firefox Focus: The privacy browser 36981
FP Connect 0
FreedomPop Messaging Phone/SIM 9894
FP Live 0
HipChat - beta version 1035
Number of Communication apps on Google Play = 287
In [32]:
socialnetwork_apps = []
print("List of Social Network apps on Google Play =")
for app in free_eng_googleplay_apps[1:]:
    category = app[1]
    if category == "SOCIAL":            
            print(app[0], app[3])
            socialnetwork_apps.append(app)
print("Number of Social Network apps on Google Play =", len(socialnetwork_apps))
List of Social Network apps on Google Play =
Facebook 78158306
Facebook Lite 8606259
Tumblr 2955326
Social network all in one 2018 1403
Pinterest 4305441
TextNow - free text + calls 441189
Google+ 4831125
The Messenger App 4919
Messenger Pro 13762
Free Messages, Video, Chat,Text for Messenger Plus 6086
Telegram X 70616
The Video Messenger App 1200
Jodel - The Hyperlocal App 76480
Hide Something - Photo, Video 225103
Love Sticker 33177
Web Browser & Fast Explorer 54768
LiveMe - Video chat, new friends, and make money 457197
VidStatus app - Status Videos & Status Downloader 25562
Love Images 16404
Web Browser ( Fast & Secure Web Explorer) 2508
SPARK - Live random video chat & meet new people 79658
Golden telegram 374
Facebook Local 4751
Meet – Talk to Strangers Using Random Video Chat 60562
MobilePatrol Public Safety App 22695
💘 WhatsLov: Smileys of love, stickers and GIF 22098
HTC Social Plugin - Facebook 13223
Quora 313633
Kate Mobile for VK 540930
Family GPS tracker KidControl + GPS by SMS Locator 57146
Moment 19583
Text Me: Text Free, Call Free, Second Phone Number 344921
Text Free: WiFi Calling App 83488
Badoo - Free Chat & Dating App 3781770
Text free - Free Text + Call 315441
Tango - Live Video Broadcast 3806669
ooVoo Video Calls, Messaging & Stories 1157004
Whisper 205803
Blogger 138026
Bloglovin' 8936
Blogaway for Android (Blogger) 4253
Instagram 66577446
TwitCasting Live 14835
Stream - Live Video Community 6388
YouNow: Live Stream Video Chat 309872
Mirrativ: Live Stream Any App 17955
Snapchat 17015352
Banjo 58341
We Heart It 637309
MeetMe: Chat & Meet New People 1259894
Timehop 161610
Frontback - Social Photos 19446
LinkedIn 1225367
Path 1520959
SayHi Chat, Meet New People 423138
Tapatalk - 100,000+ Forums 285820
Couple - Relationship App 33249
Nextdoor - Local neighborhood news & classifieds 51504
LOVOO 852455
Jaumo Dating, Flirt & Live Video 900064
Patook - make platonic friends 3677
Zello PTT Walkie Talkie 695613
textPlus: Free Text & Calls 382121
magicApp Calling & Messaging 207712
Dating App, Flirt & Chat : W-Match 175722
uCiC- Videos and Photos on demand 2052
Meetup 79130
POF Free Dating App 1175815
Tagged - Meet, Chat & Dating 486830
SKOUT - Meet, Chat, Go Live 1064076
Mico- Stranger Chat Random video Chat, Live, Meet 624557
Waplog - Free Chat, Dating App, Meet Singles 522018
Tik Tok - including musical.ly 5637451
B-Messenger Video Chat 12495
BIGO LIVE - Live Stream 2349421
Greeting Cards & Wishes 17350
Share G - Images Sharing - Wallpapers App 120
H letter images 17
Instachat 😜 80987
Fame Boom for Real Followers, Likes 896118
FollowMeter for Instagram 90082
Mali J 185
KDRAMA Amino for K-Drama Fans 4046
KPOP Amino for K-Pop Entertainment 19047
EXO-L Amino for EXO Fans 5677
Verdad o Reto 826
pixiv 86956
Join R, Community Engagement 144
U LIVE – Video Chat & Stream 67611
See U - Random video chat, video chat 568
What U See 712
U-Report 241
Meet U - Get Friends for Snapchat, Kik & Instagram 4435
VMate Lite - Funny Short Videos Social Network 903
V Bucks ProTips New 594
i-share AF/KLM (AFKL ishare) 2
Eternal Light AG 30
Message AI - Write Better Messages (Free) 3
Jamaa Amino for Animal Jam 3873
Legend - Animate Text in Video 228737
GUYZ - Gay Chat & Gay Dating 41269
eChallan Andhra Pradesh (AP) 5
Snaappy – 3D fun AR core communication platform 16801
Undertale AU Amino 5369
Au Pair 58
Media Sosial TNI AU 88
BA 3 Banjarmasin 2
iCard BD Plus 2
Movement BE 20
YAY - TBH 2520
Find My Friends 305367
BG LINKED (BGLINKED) 22
Zdravei.BG 6
BGKontakti London BG Kontakti 4
BGKontakti Bayern BG Kontakti 32
BGKontakti Vienna BG Kontakti 111
Discípulos em BH 24
BH Connect 0
Gayvox - Gay Lesbian Bi Dating 3640
Grindr - Gay chat 284795
Lesbian Chat & Dating - SPICY 63765
Alumni BJ 2
VK 5793284
BK Traffic Control cum Chart 549
Daily Murli Saar Widget 308
[email protected] 1
bm-Events 0
BOO! - Next Generation Messenger 20675
Wishbone - Compare Anything 51569
BR Chat Bot 16
Br Browser 29
Dr B R Ambedkar (Jai Bhim) 2068
Dr. B.R.Ambedkar 1902
Black Social 22
BT Communicator 32
BT Dating -Find your match, help cupid, be social 158
Fiesta by Tango - Find, Meet and Make New Friends 112223
Evasion.bz 8
CB Heroes 5
CG Districts 14
Digi-TV.ch 62
Students.ch 5
CJ Gospel Hour 7
Pekalongan CJ 0
Hashtags For Likes.co 420
CP Dialer 64
C.P. CERVANTES (TOBARRA) 0
Cyprus Police 226
Rande.cz 398
signály.cz 38
DB Event App 37
DC Comics Amino 117
DF BugMeNot 7
Noticias DF 2
Periscope - Live Video 479939
Daddyhunt: Gay Dating 6450
Free phone calls, free texting SMS on free number 412888
Phone Tracker : Family Locator 231446
HOLLA Live: Meet New People via Random Video Chat 216513
Dating.dk 2111
DK Murali 65
GirlTalk.dk 3
+Download 4 Instagram Twitter 40467
DM Me - Chat 90
DM for IG 😘 - Image & Video Saver for Instagram 55
Auto DM for Twitter 🔥 44
DM Storage (for twitter) 6
Fake Chat (Direct Message) 5985
Otto DM 0
DN Blog 20
DP and Status for WhatsApp 2018 787
Dp For Whatsapp 39
Profile Pictures and DP for Whatsapp 48
Dp for Facebook 56
Best DP and Status 93
Instant DP Downloader for Instagram 38
DP Display Pictures Life Quotes Motivational GM 39
Qeek for Instagram - Zoom profile insta DP 12111
DV Statistics 6
DW Streaming 0
News Dz 3
quran-DZ 0
TN e Sevai TN EB Bill Patta Citta EC Birth All Hub 23
TNEB Bill Online Payment (Tamil) 7
UP EB Bill Payment & Details 3
TN EC Online New 7
TN Patta /Chitta /EC New 5
EG Way Life 0
Equestria Amino for MLP 8369
Ek Maratha 725
Hum Ek Hain 2.02 2
Sabka Malik Ek Sai 17
EO RAIPUR 1
Anime et Manga Amino en Français 3782
Hornet - Gay Social Network 163679
Amino: Communities and Chats 1264084
European Solidarity Corps 9
Reisedealz.eu 0
Eddsworld Amino 3071
Rejoin Your Ex 0
Amleen Ey 0
Coupe Adhémar EY 2017 6
EZ Video Download for Facebook 34079
Messages, Text and Video Chat for Messenger 49580
All Social Networks 22650
Messenger Messenger 38826
Facebook Creator 3895
Swift for Facebook Lite 9562
Friendly for Facebook 42621
Faster for Facebook Lite 24456
Puffin for Facebook 10743
Profile Tracker - Who Viewed My Facebook Profile 37090
Pink Color for Facebook 5285
Messenger 68025
Stickers for Imo, fb, whatsapp 214
Who Viewed My Facebook Profile - Stalkers Visitors 273244
Downloader plus for FB 4
MB Notifications for FB (Free) 3047
Phoenix - Facebook & Messenger 9606
Faster Social for Facebook 1236
Check Your Visitors on FB ? 40
Stickers for Facebook 11066
Lite Messenger for Facebook Lite 108
Mini for Facebook lite 260
FB Advanced Search 2
funny Image Comments for FB 19
Unlimited Group Links - Whatsapp, FB, Telegram 44
FCB Connect - FC Barcelona 795
Frases Cristianas de Esperanza y Fe 2
FutureNet your social app 2093
Alarm.fo – choose your info 19
FunForMobile Ringtones & Chat 68358
Chat For Strangers - Video Chat 622
Fr Daoud Lamei 2036
Naruto & Boruto FR 7
Frim: get new friends on local chat rooms 88486
Number of Social Network apps on Google Play = 236
In [33]:
games_apps = []
for app in free_eng_googleplay_apps[1:]:
    category = app[1]
    if category == "GAME":            
            games_apps.append(app)
print("Number of Games apps on Google Play =", len(games_apps))
Number of Games apps on Google Play = 862

It appears that all the top three categories on Google Play (especially the Games category) are saturated, with more than 200 apps in each. In addition, since many apps are present the mean number of users is influenced by it, with some apps almost not used and some others (for example Facebook) with millions of users, therefore substantially influencing the overall average value. For the Apple Store market, I came up with the suggestion of focusing the attention on the Reference category of apps, by building more advanced and interactive dictionaries or focusing on less common language pairs. To test if this would be a good idea also on the basis of the Google Play dataset, I check the number of apps and their ratings in the "Books and Reference" category:

In [34]:
reference_apps = []
print("List of Books and Reference apps on Google Play =")
for app in free_eng_googleplay_apps[1:]:
    category = app[1]
    if category == "BOOKS_AND_REFERENCE":            
            print(app[0], app[3])
            reference_apps.append(app)
print("Number of Books and Reference apps on Google Play =", len(reference_apps))
List of Books and Reference apps on Google Play =
E-Book Read - Read Book for free 1857
Download free book with green book 4478
Wikipedia 577550
Cool Reader 246315
Free Panda Radio Music 418
Book store 22486
FBReader: Favorite Book Reader 203130
English Grammar Complete Handbook 1435
Free Books - Spirit Fanfiction and Stories 116507
Google Play Books 1433233
AlReader -any text book reader 90468
Offline English Dictionary 860
Offline: English to Tagalog Dictionary 967
FamilySearch Tree 17506
Cloud of Books 1862
Recipes of Prophetic Medicine for free 2084
ReadEra – free ebook reader 47303
Anonymous caller detection 161
Ebook Reader 85842
Litnet - E-books 7831
Read books online 91615
English to Urdu Dictionary 4620
eBoox: book reader fb2 epub zip 21336
English Persian Dictionary 26875
Flybook 1778
All Maths Formulas 2709
Ancestry 64513
HTC Help 8342
English translation from Bengali 527
Pdf Book Download - Read Pdf Book 1322
Free Book Reader 1680
eBoox new: Reader for fb2 epub zip books 2739
Only 30 days in English, the guideline is guaranteed 1065
Moon+ Reader 233757
SH-02J Owner's Manual (Android 8.0) 2
English-Myanmar Dictionary 8788
Golden Dictionary (EN-AR) 51269
All Language Translator Free 30105
Azpen eReader 156
URBANO V 02 instruction manual 114
Bible 2440695
C Programs and Reference 873
C Offline Tutorial 88
C Programs Handbook 459
Amazon Kindle 814151
Aab e Hayat Full Novel 1476
Aldiko Book Reader 210534
Google I/O 2018 22401
R Language Reference Guide 54
Learn R Programming Full 11
R Programing Offline Tutorial 4
Guide for R Programming 0
Learn R Programming 0
R Quick Reference Big Data 6
V Made 241
Wattpad 📖 Free Books 2915189
Dictionary - WordWeb 124970
Guide (for X-MEN) 586
AC Air condition Troubleshoot,Repair,Maintenance 27
AE Bulletins 14
Ae Allah na Dai (Rasa) 263
50000 Free eBooks & Free AudioBooks 52312
Ag PhD Field Guide 114
Ag PhD Deficiencies 20
Ag PhD Planting Population Calculator 0
Ag PhD Soybean Diseases 0
Fertilizer Removal By Crop 295
A-J Media Vault 1
Al-Quran (Free) 218451
Al Quran (Tafsir & by Word) 57400
Al Quran Indonesia 445756
Al'Quran Bahasa Indonesia 361780
Al Quran Al karim 41608
Al-Muhaffiz 2319
Al Quran : EAlim - Translations & MP3 Offline 96419
Al-Quran 30 Juz free copies 12322
Koran Read &MP3 30 Juz Offline 29551
Hafizi Quran 15 lines per page 55011
Quran for Android 497826
Surah Al-Waqiah 1201
Hisnul Al Muslim - Hisn Invocations & Adhkaar 3234
Satellite AR 9636
Audiobooks from Audible 568922
Kinot & Eichah for Tisha B'Av 98
AW Tozer Devotionals - Daily 8
Tozer Devotional -Series 1 5
The Pursuit of God 6
AY Sing 111
Ay Hasnain k Nana Milad Naat 72
Ay Mohabbat Teri Khatir Novel 27
Arizona Statutes, ARS (AZ Law) 9
Oxford A-Z of English Usage 5300
BD Fishpedia 123
BD All Sim Offer 197
Youboox - Livres, BD et magazines 4071
B&H Kids AR 286
B y H Niños ES 53
Dictionary.com: Find Definitions for English Words 899010
English Dictionary - Offline 341234
Bible KJV 42729
Borneo Bible, BM Bible 659
MOD Black for BM 2
BM Box 28
Anime Mod for BM 0
NOOK: Read eBooks & Magazines 155466
NOOK Audiobooks 2539
NOOK App for NOOK Devices 19090
Browsery by Barnes & Noble 146
bp e-store 52
Brilliant Quotes: Life, Love, Family & Motivation 67186
BR Ambedkar Biography & Quotes 156
BU Alsace 3
Catholic La Bu Zo Kam 23
Khrifa Hla Bu (Solfa) 0
Kristian Hla Bu 238
SA HLA BU 119
Learn SAP BW 2
Learn SAP BW on HANA 0
CA Laws 2018 (California Laws and Codes) 56
Bootable Methods(USB-CD-DVD) 37
cloudLibrary 10774
SDA Collegiate Quarterly 8
Sabbath School 28237
Cypress College Library 0
Stats Royale for Clash Royale 68226
GATE 21 years CS Papers(2011-2018 Solved) 1
Learn CT Scan Of Head 10
Easy Cv maker 2018 88
How to Write CV 244
CW Nuclear 15
CY Spray nozzle 0
BibleRead En Cy Zh Yue 0
CZ-Help 2
Modlitební knížka CZ 4
Guide for DB Xenoverse 459
Guide for DB Xenoverse 2 121
Guide for IMS DB 0
DC HSEMA 38
DC Public Library 20
Painting Lulu DC Super Friends 7
Dictionary 264260
Fix Error Google Playstore 18
D. H. Lawrence Poems FREE 13
Bilingual Dictionary Audio App 68
DM Screen 283
wikiHow: how to do anything 43088
Dr. Doug's Tips 22
Bible du Semeur-BDS (French) 313
La citadelle du musulman 314
DV 2019 Entry Guide 92
DV 2019 - EDV Photo & Form 314
DV 2018 Winners Guide 11
EB Annual Meetings 11
EC - AP & Telangana 10
TN Patta Citta & EC 48
AP Stamps and Registration 82
CompactiMa EC pH Calibration 0
EGW Writings 2 6547
EGW Writings 24278
Bible with EGW Comments 3776
My Little Pony AR Guide 7993
SDA Sabbath School Quarterly 14773
Duaa Ek Ibaadat 122
Spanish English Translator 87919
Dictionary - Merriam-Webster 454412
JW Library 922752
Oxford Dictionary of English : Free 364452
English Hindi Dictionary 384368
English to Hindi Dictionary 71328
EP Research Service 14
Hymnes et Louanges 1877
EU Charter 33
EU Data Protection 29
EU IP Codes 2
EW PDF 0
BakaReader EX 8894
EZ Quran 595
FA Part 1 & 2 Past Papers Solved Free – Offline 46
La Fe de Jesus 8
La Fe de Jesús 10
Le Fe de Jesus 3
Florida - Pocket Brainbook 7
Florida Statutes (FL Code) 5
English To Shona Dictionary 60
Greek Bible FP (Audio) 5
Golden Dictionary (FR-AR) 5775
Fanfic-FR 52
Bulgarian French Dictionary Fr 603
Chemin (fr) 44
The SCP Foundation DB fr nn5n 114
Number of Books and Reference apps on Google Play = 190

This is also a very populated category but the result is altered by the high number of book apps. Reference apps are quite few, as the word "dictionary" is rarely present in the apps name:

In [35]:
dictionary_apps = []
print("List of Reference apps on Google Play =")
for app in free_eng_googleplay_apps[1:]:
    name = app[0]
    if str("dict") in name:            
            print(app[0], app[3])
            dictionary_apps.append(app)
    elif str("Dict") in name:            
            print(app[0], app[3])
            dictionary_apps.append(app)
    elif str("DICT") in name:            
            print(app[0], app[3])
            dictionary_apps.append(app)
print("Number of Reference apps on Google Play =", len(dictionary_apps))
List of Reference apps on Google Play =
Offline English Dictionary 860
Offline: English to Tagalog Dictionary 967
English to Urdu Dictionary 4620
English Persian Dictionary 26875
English-Myanmar Dictionary 8788
Golden Dictionary (EN-AR) 51269
Japanese / English one-shop search dictionary - Free Japanese - English - Japanese dictionary application 61
THAI DICT 2018 29855
Trailer Addict Movie Trailers 2646
Podcast Addict 413999
Find a Way: Addictive Puzzle 39480
U-Dictionary: Best English Learning Dictionary 166886
Dictionary - WordWeb 124970
Barista Coffee Dictionary A-Z 127
Business Dictionary 5988
Dictionary.com: Find Definitions for English Words 899010
English Dictionary - Offline 341234
BK Murli Dictionary (H to E) 106
Bet Master Pro Soccer Predictions 328
CI Dictionary 31
CP Brown English-Telugu Dictionary 8
Battle Result Predictor for CR 7063
Dictionary 264260
Bilingual Dictionary Audio App 68
Equestria Girl Snapchat Addict 20
Dictionary - Merriam-Webster 454412
Oxford Dictionary of English : Free 364452
English Hindi Dictionary 384368
English to Hindi Dictionary 71328
iTranslate Translator & Dictionary 201718
EV Bon Dictionary 11
English To Shona Dictionary 60
DICT.fr Mobile 20
Golden Dictionary (FR-AR) 5775
Bulgarian French Dictionary Fr 603
Number of Reference apps on Google Play = 35

The list containing only Dictionary apps appears much more reduced, with only 35 apps in total. Around one third of dictionary apps appear to be quite popular, with ten apps having more than 100,000 users. It is noteworthy that only few language pairs are present. For example, Spanish, Portuguese, Italian or even Chinese (very common languages) are not present.

Business recommendations for Google Play

It seems that there is a high potential in expanding this app category with more dictionaries that target more languages for English-speaking people. This app category is still poorly developed, with several subniches that can be rapidly and easily exploited. One third of the apps currenlty present are highly successful, which suggests that other good-quality apps could attract the attention of potential users. Building dictionary apps does not require any specific knowledge that would be necessary for other kind of apps such as gaming or buisiness administration, and therefore should be feasible for our company and ensure profit.

Concluding remarks

In this Project I have analyzed the list of apps present in both Apple Store and Google Play markets as of July 2018. The limitations of this analysis come from the fact that the data of the two datasets were not homogeneous. Two main differences were present: i) the app classification was done differently for the two databases, and ii) the Apple Store dataset did not contain the information about the number of users per app, and for this I had to use the number of app reviews as a proxy.

Nevertheless, I identified a subdeveloped niche (dictionaries) which has the potential of attracting a high number of users and that can be easily developed further, with low effort and no specific knowledge required. More specifically, I suggest to develop dictionaries for new language pairs (English-Spanish, English-Greek, English-Italian etc) or subniches (business English, small dictionaries for tourism-related situations).